Fashion Blog New Round Of Fashion [Map]

With British independence fashion With the launch of the best blog selection campaign in Dazed&Confused Magazine 2009, the topic of personal fashion blog has once again entered the public view. The earliest personal Latest fashion The trend of the blog is a Chinese girl named SusieLau in London, England. She has set up a blog called "StyleBubble" on the Internet. Apart from the work of the media planner, she spends much of her spare time studying fashion and dressing up, and she painstakingly pats her new model on the blog every day. This is a personal fashion show that hits about 10 thousand hits per day.

According to FashionIQ statistics, there are about 800 independent fashion blogs around the world. Known by the media as " Male version of Paris Hilton "Blaine, a boy from Philippines, went to Piksi, a Finland girl who was in the Flickr map. The most recent leader was Tavi, a 12 year old girl from Chicago, USA. Since 2008, she has updated her online fashion blog StyleRookie. Tavi uses old clothes and old cloth DIY to imitate the style of fashion show. This is a fashion In the age of grass roots, everyone has the right to publish their fashion ideas, even if you are in Philippines, even if you are underage.

Of course, most fashion bloggers are practitioners or experienced consumers who have certain fashion backgrounds. They are very independent and have sharp eyes and sharp language. It is easy to get a sympathetic response from netizens. Chinese girl Cherry has been a public relations commissioner for fashion brands, but now she is a financial practitioner. Her fashion blog. My fashion "Myfashionmoment" has a high click rate in the country, and there are about 100 thousand visits a year. She contacted the fashion blog very early. In 2006, she posted pictures on the Internet and wrote some words. Until 2008, she turned to content and depth and comment.

Compared with SusieLau's blog, such access measurement is very limited, besides language constraints, there are also elements of content. In China, more successful bloggers mostly emphasize the idea of topic, such as fashion economy or fashion culture, and seldom involve entertainment personal collocation and fashionable gossip. "Foreign bloggers often have firsthand information. They are in a model brokerage company. Fashion magazine During the internship, there are some eight diagrams that we do not know. The blogger Momojon of fashion blog "theMisedu cationofMomojon" said in an interview. This is one of the reasons, but what he did not mention is the result. The professional fashion reviews written by Momojon were favored by local media in Shanghai. Some fashion magazines began to press for him. Cherry is also true. Now, the magazine she contributes includes "ELLE" and "1626".

Reverse fashion WEATHERVANE

The rise of the Internet is accompanied by the shrinking of traditional media. This phenomenon has also been fulfilled in fashion magazines. According to data from last year's Women sWearDaily magazine, sales of American fashion magazines continued to decline. Last year, 6 months later, statistics showed that the sales volume of newsstands in the US version of ELLE dropped by 6.3%, and the newsstand sales in the US version of Vogue dropped by 15%. Of course, it still sold much more than ELLE and 50 thousand copies of each newsstand. "2-3 months earlier than the editor's magazine content, the Internet can obviously respond faster to fashion trends, and a new generation of young people is used to getting online. Fashion information " The New York Times reported that

This is not just a matter of timeliness. In his blog, Momojon, the fashion blogger, called on men to buy the most popular single row single buckled suit this season. He wrote that "color can be considered in Tibet, light blue, light grey, milk white, and any other colors that are suitable for spring and summer holidays and temperament." Without any comment, I believe no one will doubt this passage from the professional fashion editor. Before fashion blog appeared, designers, Latest fashion Companies and fashion magazines have influenced the public opinion of the whole world. Now, voices from different parts of the country have taken part in their duty to educate and fashion.

"Fashion circles have always been very much like a triad, and a few people decide what will be popular, for example," you must wear blue boots this autumn! " Fashion blog FashionIQ.com ChrisCholette, a blog commentator and blogger, said, "blogs represent at least a different voice. What they show is how people actually wear, often contrary to the fashion industry's instructions. "

Cherry believes that fashion blog will become people's understanding. fashion The main reason is that the network has the advantage of two-way interactive communication. The fashion is no longer decided by a person or a show. Even people who browse fashion information have the desire to express their own ideas.

"We record blogs like chatting with friends, which really resonates with readers." Cook of Dallas said. The BagSnob launched by her friend and TinaCraig now has more than 100 thousand visits per month. Some fashion Designer It has also set up personal blog, and even includes the famous DonnaKaran, Takahashi and so on. Designer KatharineHamnett admitted: "lowering the mystery is actually a good thing. It is very important for the public to know their own views. Feedback from bloggers can make our writing not deviate from the orbit. "

There are also some fashion announces that are known as palace. The fashion exhibition hall of the Metropolitan Museum of art in New York, the first exhibition of this year, was launched on the theme of "new fashion of blogs". It has been sold since twentieth Century to about 40 pieces. Clothes & Accessories At the same time, a blog is set up for visitors to comment and exchange.

Civilians enter Vanity Fair

AlixBancourt's blog in Paris has attracted the attention of many fashion magazines in the industry. After that, she even created her own brand name clothing. Leap from civilian fashion lovers Fashion Icon The growth of AlixBancourt represents quite a few people's experience.

In the past two years, SusieLau has been busy shuttling between Milan, Paris, New York and London, becoming a guest of various fashion parties and fashion week, and also receiving various fashion magazines' visits. "Because of this blog's relationship, I began to fly around the world. Gucci And 4, it sounds crazy. Susie said.

Wuwoo, a domestic blogger, introduced Poland designers in his fashion blog "crazy note" (StyleNotes). AniaKuczynska He was invited by the designer to take part in the fashion week of Stockholm. This is probably one of the few invitation letters that bloggers of domestic fashion blogs have received.

Although Chinese Fashion blog It has not been widely recognized, but its marketing function as a medium has always been concerned. Cherry's blog has attracted domestic public relations companies to contact her, hoping to do some implantable consumer products promotion. But so far, she has not accepted any cooperation plan. "The most important thing is that what I recommend must be what I like." She showed strong principles.

But more people just hope that fashion blogs can bring real benefits to them. The most profitable blog is British. ManolosShoeBlog In an interview with the British version of Vouge, bloggers revealed that blogs earn more than six digits per year. BagSnob also works with 6 e-commerce sites: blogs display a handbag, and links to the website where it can be purchased.

This has strong attraction for the weaker economic start-ups. Designer CorinneGrassin The point of view is: "as an independent brand designer, you don't always have huge advertising input, and fashion writers can also make a big noise without spending a lot of money."

But is there any objectivity in the view of bloggers? ChrisCholette, a blog critic, is not optimistic. "When a fashion blogger first sat on Chanel Show ground It should be understood that if they write harsh words, don't want to be invited again next time.