"Eleven" Golden Week, Shoe And Clothing Enterprises Conspire To Promote Sales War

October 01 news, the most fragmented holiday in history

Using Kandol's words, "marketing work 98% is emotional work, and 2% is understanding of products."

Shoe enterprises accurately integrate the target customers by means of sales promotion, effectively evade the antagonistic behaviors of competitors, and enhance the promotional effect.

In this process, shoes enterprises should integrate into a strong feeling. In the process of product promotion, customers not only buy products, but also incorporate many attitudes, services and feelings.

The promotion of choice is undoubtedly a shortcut to the rapid growth of enterprises. Sales promotion can highlight the characteristics of products, give full play to the price advantage, stimulate or create the potential demand and derived demand of consumers, and also break through in the fragmented market.

In the case of "eleven" golden week market warming up, when shoe companies are preparing to enter this war, they must formulate a complete plan, while giving consumers the special benefits that they bring to consumers, while at the same time developing consumer confidence and loyalty. This will help brand shoe companies set up a good image, expand market share and improve the overall competitiveness of the market.

However, there are also many shoe and clothing enterprises in the disguised price reduction follow suit imitation, blindly beat the price to capture the hearts of consumers, so that in the long run will often hurt their brand reputation, consumers have positioned their eyes in the low-priced inferior products, so that customers questioned the value of brand gold.

This is far from the goal of brand creation. This is also an eternal topic for the promotion of footwear industry.

In my opinion, shoes and clothing enterprises should bring the brand advantage to the maximum and reasonably use the terminal management and good service under the festival atmosphere, so as to widen the consumption field and follow the market rules and standardize management.

Such a practice ensures that the brand of the product will exist for a long time and effectively prevent the loss caused by the price war to the shoe enterprises themselves.

The festival has a non uniform function for the healthy development and growth of shoe enterprises, and it often achieves the effect of doing things twice.

With the promotion of the golden week tide, people's enthusiasm for shopping has also risen. This has led to the hot market of shoes and clothing, which has become a battleground for many shoe makers. Let's wait and see.