Versace: The Marketing Luxury Way Of "Good For The Fake"

" Versace globrand.com "There is always a great degree of perfection, so that there is a strong tension on the brink of destruction. It can, at any time, mobilize all means to publicize the products of its own company. The combination of modern cartoons, art creation, classical culture and beautiful models has produced prince charming and countless snow white, thus winning the favor of customers.

Brand: VERSACE founder: Jenny Versace

Birthplace: designer of Milan, Italy: Gianni Versace, Donna, Tara, Versace

　　 Brand interpretation The design style of Versace is very distinct. It is a unique artistic pioneer with strong aesthetic feeling. It emphasizes happiness and sensual, and the neckline is often below the waist. He has been able to overcome the luxury and luxury of the classical aristocratic style, and fully consider the comfortable and proper display body.

If you find a famous fashion brand, you feel blush because of its subtle or bold exposure, but at the same time you are always itching to try it. It must be Versace. Because its brand belief is: do not destroy the energy of the body, that can not be done.

In the luxury industry with fierce competition and strong hands, the mystery of "Versace" is unmatched. Sexy, contrastive design style, adorned the ancient Greek mythology of the Gorgon, Medusa, for the thirty years since its birth, the top fashion brands add a touch of romance.

Innovative Brand style

He was born in December 2, 1946 in the small town of southern Italy. Versace's mother is a small tailor nearby and runs a family workshop called "Paris clothing store". She is a clever woman who can use any marks on the cloth without cutting any pattern. Perhaps it is the mother's clothing talent that has been transmitted to the Versace brothers and sisters. They are interested in clothes since they were young, and often help their mothers do some sewing work, thus laying the foundation for being an excellent fashion designer.

At University, Versace studied architecture, and he loved music. His mother wanted him to go home and work. After repeated consideration, at the age of 22, Versace finally decided to formally join the clothing industry and become an apprentice in his mother's small clothing store until he was appointed designer of Italy Callaghan company three years later.

In 1978, Versace founded Jenny Versace women's clothing company and launched the first fashion named after him. In 1981, Versace set up various clothing boutiques in different parts of the world to expand business development enterprises, and in the same year, Versace Industrial Co., Ltd. was established. From then on, Versace began to build its own fashion empire, and successfully entered Paris, France in 1989, making Versace brand the new darling of fashion capital.

As a clothing brand, it is necessary to distinguish from other brands. The way out for Versace is to make innovations. Therefore, the strategy adopted by Versace brothers and sisters is not to cater to the market too much, but to win its own fixed consumer groups with its distinctive characteristics. Especially in the autumn and winter fashion conference in 1995/96, he invited the popular idol star Madonna as a photography model, showing the underwear series made of plastic and PVC. Versace not only brings all the energy of contemporary media culture into the underwear field that few people ask for, but also makes underwear fashionable. It also boldly redefines the concept of fashion and has injected new vitality into it.

The reason for this "fashionable" vitality comes from Versace's untiring curiosity and pursuit of women's sexy beauty. He is free from any fetters and taboo designs, and redefines the concept of fashion and beauty. As the medium of socialization and self expression, sex is the most basic driving force of clothing. Versace is also very close to body and less than anyone else. The collar of the dress often opens to the navel; the sewing of the tights makes every curve of the female perfect; the lace between the slotting opens and fits, with a faint sense of provocation. All these make his brand have a distinct personality: emphasize happiness and sensual, take the luxury and luxury of the ancient aristocratic style, add the popularity and boldness of popular culture, passion and enthusiasm, create the infinite charm that flicker between vulgar, bold and elegant, gorgeous.

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Versace's favorite fashion fabric is leather. He loved the strength and sensibility of leather, and the richness and richness of its color. Leather symbolizes the glory of Florence in his mind. From the leather design of Versace, you can appreciate the perfect combination of Italy classical culture and modern spirit. Especially in men's wear, Versace cooperates with leather to create a bold, majestic and somewhat dissolute profile, and is slightly relaxed and comfortable in size, yet still uses oblique and asymmetrical techniques. Broad shoulders and subtle details suggest some kind of scientific fantasy. People call it futuristic design.

Silks, which are soft enough to carry rich colors, are also popular globrand.com materials for Versace. He designed the perfect silk shirt, which is soft and rich, and matches the leather skirt perfectly. He randomly depicted a group of wild geometric patterns on silk, splashing on the southern coast of Italy and his wonderful color. Versace is good at collocation with all kinds of colors and stitching patterns, and makes them melt into unimaginable mixtures, sometimes like animal fur, sometimes as neon and sometimes metallic. Create countless gorgeous images.

In addition, Versace, like other designers in Italy, combines the American sportswear with Italy's advocacy of luxury and advanced materials, creating a brand new concept of elegance. He believes that fashion must be pleasurable to the body and vision, and can not tolerate any pretense. In addition to his Italian practical and functional style, he blended into his own sexy and gorgeous and marked himself. Versace's sex appeal and style are more obvious in the design of casual pants. Loose slacks, tight tapered pants, leggings and other trousers, plus Versace's gorgeous colors and patterns, become popular again and again.

It is this kind of court elegance and secular bold and harmonious coexistence, which makes Versace costumes with classical temperament and popular demeanor. Only in this way, can the customers of the brand have the different identities of the Royal noble and the black rock musician.

Marketing channels for good things

Versace brand clothing has both classical and popular qualities and moves between elegant and vulgar art. Luxury is the design feature of this brand. Those gem colors, smooth lines, and unique asymmetric skew cuts make Versace fashionable.

Versace is one of the fashion brands favored by Princess Diana. Versace has designed a blue single shoulder dress for Diana, using a very delicate blue satin. Diana dressed in this dress is like a flowing sea of water in the summer sun. The design of bare shoulder has a kind of architectural beauty with deep decoration.

Niicole Kidman is one of Versace's stars. At the Oscar prize giving ceremony, a blonde Kidman wore a gold suit and a golden chain handbag. Although there was no exposure, the slim figure was completely set off. This set of clothes soon attracted the attention of many people and became the best seller of Versace.

Stallone, the world-famous film star, is also his favorite. In February 1991 and October, Versace has designed two sets of clothes for Stallone. A set of dark blue suits and a white white shirt have covered up the defects of the two shoulders. Stallone has made a lot of progress in his body. So far, the suit designed by Versace for Stallone is still praised by the American performing arts and fashion circles.

Music day Madonna, a series of publicity photos for Versace, is also a collection of classic works. Madonna's wildness and Versace's bright and bright is called a seamless combination of fashion.

"Boxing champion" Tyson has been respecting the costume master Versace for a long time. After Tyson broke the law and was put into the classroom, Tyson missed Versace's shorts very much. Versace sent him some clothes after hearing the news, which made Tyson feel grateful. Tyson came back to prison after he got out of prison. When he won Lien Chan, Tyson's shorts became the favorite of American teenagers.

Naomi Campbell, a British fashion supermodel, is also one of Versace's stars. In the fashion world, black women like Campbell are rarely seen as supermodels. Campbell, who is a black physique, has a hot performance character. Her vigorous figure and rapid twisting on the stage add to the charm of Versace clothing.

The stars are shining brightly. Although these "stars" are all examples of "turning hands for clouds and covering hands for rain". However, in the eyes of Versace, the model that best embodies the beauty of temptation in women's hearts is Kate Moss. "Versace" thinks she is a real "eternal woman".

Although Kate Moss is thin and thin, her beauty is reflected in every nerve that is full of longing. Her complexion is always pale and her eyes are always blurred. She did not dress up to hide anything, but to express it. Dressed in a dark green, green, grass green, pale green line, with silver ornaments and sleeveless sleeves, Kate Moss is the most accurate interpretation of the "Versace" fashion style.