National Day Holiday Is More Than Half &Nbsp; Autumn Winter Dress Is Hard To See Big Discount.
During the national day, some people who wanted to buy new autumn winter clothes discovered this year's clothing.
Discount
The intensity is obviously smaller than that of previous years.
New products are listed on national day without discount.
ONLY, VERYMODE and other 200 yuan to 60.
Si Qin man
300 yuan to 50, mica, 1000 yuan to 100, Metersbonwe first 20 percent off, second 32% off......
People who intend to buy some clothes during the National Day holiday find that the discount of new clothing seems to be smaller this year.
In previous years, "eleven", the store's clothing was mostly 300 yuan to give 200 yuan, or directly hit 50 percent off, 40 percent off, and this year's "eleven", a variety of promotional activities are basically equivalent to 30 percent off or 20 percent off, and the discount strength is obviously smaller.
Miss Liu has just stroll before the "clothing brand" and "face change"? "Eleven".
Market
But yesterday, when she went to Europe, she found that the clothes of the entire counter were all changed.
When she tried on a dress, she habitually asked, "how many discount?"
The salesperson told her that on October 1st, the clothes on the counter were replaced by the new styles of autumn and winter. The new clothes were not discounted.
In the GEN counters, the new autumn winter dress is also not discounted. If you have a membership card in the mall, you can play 5% off.
There are also some brands, although the sales promotions of 50 percent off and 40 percent off on the counters are very attractive, but after careful visits, it is found that only a small part of the summer wear is on sale, and the new style of autumn wear is not discounted.
Most of the products are bottom clothes.
In Ginza, GUI and other shopping malls, this year's "eleven" also launched a lot of special stores, 1 to 50 percent off promotions are quite attractive.
In a special store, a set of 2000 yuan skirt is now sold for only 300 yuan. The trousers with a price of 1000 yuan are now only sold for two hundred or three hundred yuan. The low discount of the business also caters to the consumption psychology of most consumers who "spend less money and do more work".
Although clothes are cheap, some consumers find that these special clothes can not be bought immediately.
Consumers, Ms. Liu said, the biggest discount is summer wear and winter clothing, such as down garments, woolen coats, sweaters, windbreaker and so on. They are the old ones in previous years. They can not see the new appearance of autumn clothes this year.
These clothes will wear faster than half a month before they can be worn like summer clothes. They can only be worn down until the next summer.
The same thing with clothing stores is that shoe shoe stores are also slow to see new products on sale, but boots of all kinds and shoes of the season are playing the leading role.
Frequent discount consumer passion no longer
Yesterday, there was a lot of private cars around the Quancheng Square. Some people spent more than half an hour looking for parking space.
Although there are many cars, there are not many people in shopping malls.
According to the salesmen of some shopping malls, yesterday's shopping malls were significantly more than those on October 1st, but they were almost the same as usual weekends.
In the face of the traditional sales promotion measures launched by many shopping malls, the consumption mentality of some consumers has begun to become calm.
Consumers Miss Zhang said: "this year's Mid Autumn Festival and national day together, there has been a discount.
Plus shopping malls every season has been preferential, has been used to, will not be as excited as before to rush to buy.
Some businesses are also tired of the discount.
A fashion woman clothing Shandong agent Mr. Chen said that after entering the August, the mall was constantly offering discount activities, some of the seasonal clothing, as early as a few activities before, it was empty.
If the autumn season is not yet on sale, the national day will also be discounted. The sales in these days are so hot that it will probably run poorly in the next month or so.
And frequent discounts also give consumers a habit of not discounting, but also reducing the brand's grade. For brands, it is no doubt that drinking poison will quench thirst.
Mr. Chen believes that this year's brand's autumn dress design is particularly colorful, so he used the "eleven" holiday to focus on new models to guide women's consumption, rather than just by discounting to attract women.
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