Do Marketing, How To Solve The Collection Difficult?
Get the design Order It's not a big problem, but it's cooperation At that time, the customer will make other requests, add to the original list, that is to say, do a single, actually do two volume, if not, it is very difficult to receive money; customers always refuse to pay on time for various reasons, their customers are real estate enterprises, no payment is not, they always say that the funds are tight and will delay.
Of course, the customers want to do more, and the less money they get, the better. This is human nature. Competition may be fierce, but many times you can get the order, which means that customers still trust the designer and their colleagues. Real estate enterprises may have tight funds, but they will not be nervous to less than tens of thousands. This will not be explained; delaying arrears will be given.
What is a problem? It is inseparable, but not very satisfactory.
If
Customer
Feel that there is no value at all, simply do not give money, do not cooperate, why do you want to delay and pay you?
Several suggestions to solve the difficulty of collecting money:
Professional, systematic.
Why is it professional and systematic? Because without support and understanding, everything is empty talk, and no one will support you.
To determine the direction and maintain a competitive edge, customers will surely want to maintain their industry or competitive advantage over a long period of development. Otherwise, there will be little value for customers only.
Do business.
Don't always run behind customers.
Of course, it's easy to say, but it's hard to do. What the customer thinks is urgent is probably not the most urgent thing at the strategic level. The key problem is that people at certain levels of the customer are always trying to create problems with their hair and arrow.
"Public relations" is necessary.
There is a saying: leaders say you can do, you can't do it; if you can't, you can't do it, nor can you do it.
This sentence is somewhat vulgar, but it still has practical significance.
If the leader is changed into a "strong customer", it is applicable and universal.
Many of the strong customers need public relations. The key figures must be settled. Otherwise, guarantee cooperation is not smooth.
It may insult public relations here, but the situation is so, so it can only be described.
Appropriate refusal.
Just like the "one sheet, two jobs" proposed by the designer for the designer, do not do it, do it, earn no money, do nothing, fly alone.
At this time, what needs to be specified is that it is only responsible for the first sheet, and the second is "Friendship Service".
Sometimes, the customer's point of view is incorrect and unreasonable, and it is not necessary to argue. When the customer is finished, there will always be a time for you to speak.
Tactful but firm to put forward their own views, for the content and progress of the unreasonable, we must dare to raise, otherwise can not guarantee quality and quantity to complete the task, the responsibility is on yourself.
What is important is that if we know clearly that some of the customers' views are wrong, we will not be able to guide customers without the recognition of customers.
To have the courage and courage to refuse, of course, remember to pay attention to skills.
Enhance service "sticky".
It will be a great loss to make a simple design. We must add additional value. The added value is a magic weapon for marketing customer satisfaction.
For example, making a picture album can plan the strategy, brand, positioning, product and so on; making a store terminal image can standardize the combination of brand image and LOGO, and even create a chain system.
In this way, it has exceeded the expectations of the customers, and has also done a good job. The customer is also a person.
We must firmly believe that there is always a solution to all problems. As the old saying goes, "no" and "withdrawal" is also a way.
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