Inventory: Luxury Brand "Second Bargain"

How do shopping people do "fast, ruthless and accurate" shopping standards?

Declining brand: Esprit, Vero Moda, IgG

Fast fashion representative:

Esprit

Shopping Guide:Esprit

ESPRIT (E Splltter) is a fashion brand of Si Jie Global Holdings Limited.

The types of ESPRIT products are women's wear, women's wear, women's wear EDC, men's wear, men's wear, sports series, children's wear and so on.

In recent years, the impact of fast fashion is not small, the price is relatively high.

User evaluation: quality is generally expensive.

The price is small, which is mainly due to poor performance.

Things are not as big as they used to be, and now the good and cheap clothes can be chosen more and more. He also loses his original advantage. Sometimes it is a look at the sale period. The price is not worth it.

New products are not discounted, discount basically do not like, cost-effective.

The price of his clothes is getting higher and higher, and the quality is getting worse.

This brand is very common in Europe, but in China it has become a famous brand.

Depressed, ah, just bought 2 T-shirts just now, and bought them at the original price. It didn't take long to receive SMS for 3 days, 50 percent off of the whole venue. Up to now, it seems that all the ESPRIT shops are still on sale.

Shopping Guide:Vero Moda

VERO MODA and Only belong to Danish BESTSELLER company, facing 25-35 year old women's professional casual wear.

There is a great chance of hitting a shirt.

User evaluation: price high quality general "tracking" service

The service is really amazing.

It seems that every guest will be followed by them all the time.

I used to think that this brand is still very good. Now it is getting more and more rubbish. The style of clothes is not much, and the price is surprisingly high. If you buy the same brand, you can buy other brands of clothes.

The original price had bought the clothes of her family, and it did not wear a few days 50 percent off, and later discovered that there were 70 percent off discount stores in the suburbs, and no longer bought the original price. The quality of his clothes was getting worse and worse.

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Iger

Shopping Guide: Iger

IgG "ETAM" originated in Germany in 1916.

For students MM brand, often have discounts, 70 percent off, 50 percent off is very common, some netizens jokingly called it "love discount".

User evaluation: poor design, regular discount

The design is not as good as it used to be. It used to be a little academic wind, but now many of them are a bit of an aunt.

Now the design is getting worse and worse. It's far from good. The brand has fallen off badly. I wonder if it's a designer or something.

Alas, often discount brands.

And often hit 50 percent off or 70 percent off, which makes the people who buy the price very uncomfortable, so they only buy at their home discount, haha, wait and see when the price is positive.

H&M

Shopping Guide:H&M

The popularity of H&M, which is famous for its popularity in China, is almost unknown. The chain store, which is from Sweden, is Europe's largest apparel retailer. Its performance has continued to rise even in a recession.

Their core idea is: cheap and fresh.

The products in H&M store are diversified, providing basic clothing for both men and women and children. The average price of clothing in the store is only 18 dollars.

Moreover, the supply of new products is endless. It takes only three weeks to get clothes from design to rack.

Their target group is 15 to 30 years old, who want to have a female consumer who has been there, rather than enduring, and hopes to catch up with the fashion at any time.

The attitude of the Chinese to H&M's fast fashion brand has changed from the frenzy of the beginning to a more calm and objective one. Maybe "price and quality" itself is an irreconcilable contradiction, but at any rate, it is worth having a designer or a designer's clothes at a very low price.

Netizens recommend: quick update, cheap price.

I always like H&M and Zara. They are first-rate design, second class fabric, three price, but H&M is cheaper than that, and things are also refurbished faster.

The reason why we choose H&M is mainly sales mode, which is suitable for those who do not want to be disturbed by salesmen.

And there are so many basic funds that you can mix and match yourself.

The price is really very cute, material, cowboy series of material is not bad, but the material of the skirt is generally too poor.

Personally feel that H&M's fabric is generally good in workmanship and good in clothing. Upper body effect is especially good.

Especially in this winter's PARTY series, people like it very much.

Historical quality problems:

At the beginning of 09, the waist size was exposed to fake and exaggerated dimensions to please consumers.

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ZARA

Shopping Guide:ZARA

ZARA's reputation in China may not be as good as that of H&M, and its stores are not as large as H&M's. But ZARA's group has surpassed the US GAP and Sweden's H&M in recent years to become the world's top apparel retail group.

ZARA launches about 12000 kinds of fashions in a year, and the amount of each fashion is generally not large.

Even with the best selling style, ZARA supplies only a limited number, often only two pieces in one store, sold out and not replenished.

Just as the limited issuance of stamps has increased the value of philatelic products, ZARA has trained a large number of loyal followers through this "manufacturing shortage".

User recommendation: good version.

The first time you see this skirt, you like it. The skirt is so big that you can lift both the skirt and the handle with two hands.

In short, the upper body effect is particularly good, wear out go back to a high rate.

ZARA most of the garments made in China are made of cotton and linen. They are simple in appearance and have no general characteristics.

We only buy a series of products made by Tu ER and Morocco. Their style is the combination of many famous brands and selling points, and the price is reasonable. Especially the TRF series is unmatched by MANGO.

Most of the cotton products made in India are India cotton fabrics. They are very comfortable but very pparent.

Zara's newly bought coat looks very lady at a glance. It wears very well.

H&M's children's clothes are beautiful, and his son's aunt bought H&M clothes and trousers at the store. His son is wearing the sun and handsome, and the price is not expensive.

Historical quality problems:

In December 09, the Beijing consumer association found that the "ZARA" brand of a coat overcoat was unqualified, with a nominal amount of 50% down, and the measured cashmere content was only 40.5%.

C&A

Shopping Guide:C&A

C&A is also a typical fashion of fast fashion, from Holland's fashion retail brand.

To say that C&A is the most famous brand, its price is always slightly lower than that of H&M, compared with that of H&M, but the C&A design style is always "flickering", even letting many professionals sniff at it.

However, we can find that in the market strategy, where there is H&M, there must be C&A.

Objectively speaking, C&A is not a big name, its civilian leisure ideas are much more simple than H&M, which has weakened the "imitation big name" plot, so that it may not cause him to have a unique brand characteristic of H&M. However, "Baleno ocean" is pouring into China. The price offensive is always the most powerful killer, and not to mention his style. Even if you are not interested in paying for it, brand effect and propaganda means at least make you familiar with it.

Netizens recommend: very popular things are very good, very cheap.

You can use one sentence to describe C&A: first class design, three price.

Suitable for students, white-collar and other fashion people.

Very popular, things are very good, very cheap, not bad, the choice is large, service attitude is OK, but still like to buy clothes in H&M, better than here.

There are many kinds of products, and the price is not too expensive. Especially when they are discounted, they are always super value. They can always pick up some favorite things. They must remember one thing. They must try their best to buy good clothes and feel the right number, and their own visual skills will often fail in their homes.

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Ochirly

In 1990, OCHIRLY was born in Florence.

The target consumer group of Ou Shi Li is located in mature, confident, independent, noble and generous women.

"Fashion expert, beauty consultant" is the image orientation of Ou Shi Li.

OCHIRLY, advocating a fashionable life, is changing the fashion life space of modern women by changing the fashion of different styles, so that women can have the fashionable clothes to play their favorite stage roles at any time, and express their inner desires in a silent way.

Netizens recommend: fashionable fashion update fast

The environment is very good, the style is also good, is the flower and green, suits the young girl to wear, the result is small expensive, does not have the discount very much, because the friend likes, therefore often goes to see also to follow the test, certainly does not have me to be able to wear.

Actually, the clothes of Ou Shi Li are good and the quality is good, but the price is expensive.

The clothes of her family are very good, and they are updated very quickly, and they often produce new models.

There are very few discounts unless you have a membership card.

Objectively speaking, the style of European style clothes is still very fashionable, but the texture of the clothes is general.