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The Export Of Footwear Is Growing In A Thin &Nbsp, And The Pressure Is Rising.

2010/10/9 13:01:00 34

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1~6 months this year, China's footwear exports reached 4 billion 900 million pairs.

According to conservative estimates, the figure will reach 9 billion double by the end of this year.

The rapid increase in the export volume of footwear products in China has caused panic in some major footwear producing countries around the world, and the ensuing protection measures of all countries can be imagined.

In fact, the seemingly huge export volume has not brought more profits to our shoemaking enterprises. On the contrary, the unit price of some footwear products has also declined.

And the changes in the domestic raw material and labor market have left some enterprises at a loss.

The labor

The trend of employment in the near future

The rise in labor prices is a problem faced by many industries.

According to Wei Yafei, director of shoemaking Office of China Leather Industry Association, at present, most shoemaking enterprises in China have 10%~15% shortage rate.

At present, many farmers have changed their employment outlook. If there is not much difference between the local wage and the local employment, they prefer to stay in their hometown or work closer to home.

Shoe enterprises

We need to fight for pricing power.

The rise of cost price has caused tremendous pressure on footwear export enterprises, but in the face of foreign purchasers, China's shoe-making enterprises lack the weight to raise prices.

As one of the links in the production of footwear products, the pricing power of China's manufacturing industry is very limited.

Wei Yafei said that some large business customers are relatively fixed, and its production line is dedicated to the production of a certain brand of footwear products.

In the long term cooperation process, Chinese suppliers may have some qualifications and conditions for pricing.

In addition, some enterprises, through their own efforts in research and development, have pferred the design links which were originally completed abroad to enterprises, so as to gain some pricing power.

Pricing power is the development direction of some large enterprises in China.

Enterprises should make more efforts in improving factory management, improving R & D capability and improving staff efficiency.

industrial structure

How to adjust is one of the most important problems faced by many industries in China.

Wei Yafei put forward three main points of industrial adjustment in China's footwear industry.

Adjust one: product structure.

"At any time, the product is the first priority," Wei Yafei said. "At present, the footwear market focuses on hygiene, functionality and comfort of products.

In addition, we must constantly improve the added value of product brand while ensuring product quality. "

Adjustment two: talent structure.

According to Wei Yafei, China has set up a number of vocational training schools for secondary vocational schools in some key industrial clusters, which provides a good guarantee for enterprise personnel training.

Because of the shortage of labor force, many enterprises have begun to employ college students, which is a development opportunity for some enterprises.

Adjustment three: ownership structure.

At present, 95% of the shoe making enterprises in China are private enterprises, and the optimization of ownership structure is an important means for enterprises to develop their production and operation.

Strengthening capital operation enables Chinese shoemaking enterprises to push the brand to the society, strengthen the internationalization of the brand, and make the brand more recognized by the public.