Clothing Sales: Personalized Business Is The Inevitable Direction Of Development.

A brand needs culture, culture is the soul of a brand, culture is the life of a brand, culture is a kind of persistence, persistence is also a kind of culture. A brand with dreams, persistence and culture has the essence to go farther and better. It is necessary to insist on dreams and dreams.

Chinese culture is extensive and profound. If you look for inspiration from Guangzhou clothing, you may find yourself a knack for being invincible.

Tan Huihong has been very pleased with the popularity of the Korean wave in recent years. She believes that the Korean wave sneaked into China with its Korean dramas.

The mainstream clothing in Korean dramas is neither a simple national costume nor an orthodox formal suit, but a Korean modern fashion dress completed by local Korean designers.

They blend the popular elements of Europe and the United States with the eastern traditional culture, so that Korean clothing design is at the forefront of Asia and even the world. This is the charm of the integration of tradition and the times.

For China's clothing industry, this is exactly what we need to seriously study and learn from.

As a great cultural country with a thousand years of history, should we not be proud of the superiority of culture? Is this culture still stuck in the old dream of "Tang costume" and "Hanfu"? No,

In the era of economic globalization, national costume can never become the mainstream of the world. Only those modern clothes that integrate excellent traditional culture and keep pace with the times and have unique personality styles are the development direction of the world garment industry.

The elements of the nation should be preserved and carried forward, and culture must be integrated with the times and innovate. This is what we need to do now!

Set up distinct

Chinese enterprises should learn to "role pposition"

What are we going to do when we are dancing with wolves?

Che Guangping, chairman of Guangzhou Yi Miao Industrial Co., Ltd., said that in the face of competition from foreign brands, "being good at learning and being good at using" is the key. We should let foreign brands win in China and win in China.

Enterprises that grow up under the rule of survival of the fittest have their common characteristics: clear positioning of their own development, mature and effective enterprise teams.

Such enterprises create fresh blood for the entire garment industry and promote the organic development of the industry.

If we want to win the future competition, our own advantages can not be ignored.

In Li Shengzhi's view, the advantages of the local clothing brands can be summed up as follows: first, after thirty years of reform and opening up, the large number of garment enterprises can survive, grow and develop, and have certain strength and share a certain market share. Second, Guangzhou and even the Pearl River Delta region, the industrial chain is complete, which is very beneficial to the development of the industry, and has the attraction and influence. Third, the accumulation of talents, in Guangzhou and even the Pearl River Delta region, excellent fashion design and management talents are numerous, and it can be said to be talents; in the fourth place, our enterprises are born and grown up, and are familiar with the human environment and consumer preferences, and have the potential.

Coping style

Personalized operation is the inevitable trend of development.

How should an enterprise operate in detail? Chen Zhiming said, at present, in China's main clothing market, because of the obvious geographical pattern, capital advantage and cost advantage, the brand has been drawn up a clear distinction.

Fujian clothing enterprises have relatively low starting point, but have unique advantages in terms of manpower, material resources and financial resources. They fully combine their local characteristics and choose two or three or four cities as their own service objects in strategy.

Similarly, clothing enterprises in Jiangsu and Hangzhou have also fully grasped their geographical characteristics. They also focus on the two or three and four markets when choosing a city, and the international luxury market is also changing due to the impact of the global financial crisis.

According to the relevant data, China has surpassed the United States to become the world's second largest luxury market, so the international luxury brands pay more attention to the Chinese market and accelerate the layout of their stores in two or three domestic cities.

Guangzhou is the main market of clothing, but for Guangzhou clothing brand enterprises, its advantages have gradually weakened.

Guangzhou is a city with distinct personality and characteristics. This also determines that Guangzhou clothing brand enterprises must go out of their own way of operation. Only in this way can they compete with other regional brands in other cities and compete with international brands.

In addition, scale operation and improving the quality inspection of single shop is also one of the key development directions.

If clothing enterprises in Guangzhou want to achieve greater development, they must break regional restrictions and get out of Guangdong. They also need to break through the dilemma of fragmented and disorganized terminal channels.

Chen Zhiming said that at this stage, department stores are still important channels for the regional brand to open the market. Although department stores are fastidious about domestic brands, it is undeniable that their retail sales account for the largest proportion in all retail channels of all brands.

In the face of a strong department store, if Guangzhou brand can appear in the big department stores in the mainland by way of alliance, how to say it is an exciting move.

"More" means stronger adaptability, which means more chances for survival.

Therefore, we need to set up another channel. We can't just lock the marketing mode in a single department store mode, open a store and cooperate with shopping malls. Walking on two legs is always the safest.

As an enterprise itself, we must profoundly understand and reflect on how to cultivate a strong and healthy individual and increase its own counterforce strength when the strong enemy invade. How can we make the brand unique and distinctive in order to get the favor of consumers? How can we make the quality of products more comfortable for consumers to buy and use? Is the development orientation of the brand regionally, nationally or internationally? {page_break}

Good market environment will help to promote the rise of popularity.

People in the clothing industry association of Guangzhou said that the future path of the local clothing brand requires the enterprises to choose their own paths and bravely go along with them. At the same time, it depends on the government to create a good environment for enterprises to survive, develop and give back to society.

As a fashion industry, "pollution-free industry" and "city card", garment industry can accommodate a large number of employed population in production, design, sales and logistics, and has made important contributions in the process of urbanization.

It is especially suitable for the development of brand like Hongkong headquarters in the central city, with the production base spreading all over the country, making the world's money with brand LOGO and high added value.

The future of Guangzhou's clothing industry is closely related to the policy orientation of the government.

For example, to attract the world's top 500 to set up headquarters and attract talents to settle down in Guangzhou, the design center, R & D center and marketing center will be set up to provide continuous support for enterprises, promote local brands to move from Guangzhou to the whole world, and build more training bases for training skilled workers in the field of talent training, and provide a large number of skilled industrial workers and craftsmen to meet the needs of the development of various countries and industries.

A prosperous market and a harmonious society require every citizen and participant to act consciously and correctly and protect the laws and regulations that meet the interests of the overwhelming majority of the people.

The future road of local clothing brand requires enterprises to choose their own paths rationally and bravely to go on without giving up.

With the support of the government and the assistance of the chamber of Commerce, Guangzhou's clothing entrepreneurs have made clear their determination and Guangzhou will become a "clothing brand base" with important influence both in China and even in the world.