The Number Of Online Shopping In China Has Reached 142 Million Small Mouse To Stimulate Domestic Demand.

After the national day, Chen Xiaojing, who worked in a newspaper office in Beijing, pulled a finger.

Nowadays, the number of people who like online shopping in China, like Chen Xiaojing, has reached 142 million, which is two times that of the British population.

According to Analysys International, an Internet consultancy, China's online retail market has reached 213 billion 300 million yuan in the first half of 2010, which is close to the 258 billion 600 million yuan in 2009 issued by the Ministry of Commerce.

The speed of growth can also be seen from one data to the leopard. 117%, this is the average annual growth rate of China's online retail pactions from 2007 to 2009, which is about 6.5 times the average annual growth rate of total retail sales of social consumer goods.

In recent years, China's online shopping has developed rapidly, and has become an important force in China's consumer market.

The online group buying mode will stimulate the consumption market of 980 million yuan in 2010.

along with

"Online shopping, do not go out, through electronic banking payment, door-to-door, click the mouse to complete the paction, very convenient."

Chen Xiaojing said that in 2009, she spent an average of 800 yuan per month on online shopping.

Moreover, the goods are abundant and complete, "there is hardly any commodity that is not available on the Internet."

Chen Xiaojing sighed.

At present, there are billions of goods on the Internet. In addition to visible goods, invisible services can also be purchased online, from insurance to rental, from hydropower to mobile phone recharge.

In addition, due to the absence of store leasing,

With the rise of the online group buying mode, the price advantage has been unprecedentedly highlighted. 39 yuan to buy two movie tickets plus a popcorn and two bottles of drinks, 90 percent off to eat a big meal......

It is predicted that the online group buying mode will stimulate the consumption market of 980 million yuan in 2010.

Jiang Qiping, the Secretary General of the information research center of the Chinese Academy of Social Sciences, believes that the impact of online shopping on consumer goods is mainly manifested in the extrusion of profits at the initial stage. In the later period, it is shown to provide consumers with diversified and personalized choices and to promote the pformation of production.

It has been revealed that the online shopping market in the two or three line area is rising rapidly and has occupied half of China's online shopping market.

Experts say that means that the engine of online shopping has been replaced by the fashion crowd in big cities as a more powerful mass market.

"China's online shopping market has entered the thin development stage after ten years of thick accumulation.

There will be more rapid growth in the future. "

Wu Sheng, vice president of customer service, is an e-commerce website that sells online clothing.

Netizens' consumption power per capita online shopping is constantly increasing, and online shopping has become a new driving force for domestic demand.

So, for businessmen, how long is the golden age of online shopping in China?

In just one minute, you can sell at least 969 garments, 203 pairs of shoes and 164 ornaments in Taobao.

A day's trading volume can be "high" to 900 million yuan.

It is understood that the paction volume of Taobao in 2008 was 5 times that of WAL-MART in 2007 in China.

At the same time, Internet users' consumption per capita is increasing.

Shanghai consumers spent more than 1300 yuan per capita in Taobao online in 2009.

According to the Internet consulting firm AI research, nearly 20% users of online shopping in China spend more than 5000 yuan online in 2009.

The potential of online shopping in China is huge. Jiang Qiping thinks that the development of mobile Internet, 420 million of Internet users, especially young Internet users entering the stage of business consumption, will promote the growth of online shopping.

This potential consumption growth market has been increasingly favored by traditional enterprises. Many enterprises have been pformed into "Internet amphibious", or have appeared in the major online retail platforms in the form of official flagship stores and authorized stores.

The B2C website also shows a trend of cluster growth. Data show that 4000 new B2C websites were added in 2009, and the number of new B2C enterprises in 2010 will reach 1.

The growth of consumption promoted by these websites should not be underestimated.

In addition, there has been a "spark" of entrepreneurs in rural areas all over the country.

According to reports, 400 villagers in Qinghe County East High Village, Xingtai City, Hebei Province, have opened online shops selling cashmere lines, with annual sales of more than 1 million yuan reaching more than 20.

Such examples are Jiangsu Sha Ji Town, Zhejiang Yiwu Qingyan Liu village and so on. These places gradually formed a group of farmers net merchants.

Domestic demand strategy can not ignore the potential of online shopping

In the first half of 2010, China's online shopping volume accounted for nearly 3% of the total retail sales of consumer goods.

However, the amount of online shopping pactions in China has not yet been fully incorporated into the total retail sales of consumer goods, and the rate of online shopping to stimulate consumption is still being studied.

However, the figure of 3% is still quite different from that of developed countries. Data from the information research center of the Chinese Academy of Social Sciences show that as early as 2007, the proportion of the US online shopping market in its retail market was 3.72%, Britain was 4.5%, Korea was 8.65%.

In the view of electronic commerce expert and Lv Bowang, President of Beijing consulting company, at present, automobile, grain, fruits and vegetables are rarely sold online. In the industries such as clothing, shoes, caps, bags, digital products, daily consumer goods and fashion products, which are suitable for Internet sales, online shopping has a far greater pulling effect on consumption than 3%.

Jiang Qiping believes that online shopping will go through three stages. Now online shopping is still in the supplementary stage in social consumption, and will gradually develop to the stage of keeping pace with the real economy. After that, it will further develop to the stage of leading, leading and driving.

Experts pointed out that China's online retail trade has suddenly risen, and the state's domestic demand strategy should take full account of this.

From the policy point of view, the central and local governments have significantly strengthened the emphasis on e-commerce.

In March 2010, Premier Wen Jiabao stressed in the 2010 government work report: "actively develop e-commerce."

This is the first time that e-commerce has appeared in the government's work report, and many provinces and cities have responded positively.

Liang Chunxiao, vice president of Alibaba, suggests that it is urgent to form a system of policies, regulations and laws that are compatible with e-commerce and e-commerce. It is expected that relevant government departments can fully learn from and absorb the "endogenous" governance rules of successful e-commerce practice, and gradually form "new rules" to adapt to and promote the development of e-commerce and e-commerce.