Shoemaking Enterprises Are Beginning To Move Towards Technological Innovation.

From the end of last year,

The price advantage of labor is not sustainable for a specific enterprise. With the development of China's economy, the comparative advantage of labor prices will definitely weaken.

Now, due to the rise of labor prices, many enterprises have been puzzled by the decline in profit margins. Secondly, because of the cost advantage of labor prices, the advantages of China's processing export enterprises are similar to those of other countries, rather than the unique advantages of a specific Chinese enterprise. Therefore, within the domestic competitors, this overall advantage does not constitute the competitive advantage of specific enterprises.

Although the expanded production scale can improve the competitive position of enterprises in the industry, it will not be able to improve the position in the industrial chain, but will also cause further dependence on the market segments, and the status may be more passive.

The lack of scientific and technological innovation in scale production also brings hidden trouble to the development of enterprises.

From the perspective of the development of footwear products, with the rapid development of high technology, shoes, which are famous for their labour intensive products, are undergoing unprecedented changes and are heading for a technological direction.

The financial crisis has made traditional shoe enterprises recognize their fatal flaws. Many shoe companies have begun to find another way out of improving their technical content and labor efficiency.

In the eyes of ordinary people, making shoes is hard work, and it is difficult to catch up with high technology. While making shoes, AOKANG group not only built up the edge with hi-tech, but also set up the first comprehensive research institute of footwear enterprises in the world -- AOKANG footwear technology research institute, and also studied the "oxygen circulation breathing" shoes, folding high heels, massage decompression high-heeled shoes and the first slimming step shoes, including the first combination of walking technology and human engineering in China.

As early as in September 4, 2006, AOKANG Group invested about 3000000 yuan and jointly completed the first China's first key technology innovation project, foot measurement instrument, with Zhejiang University.

The successful development of the machine indicates that AOKANG group will bring a new "digital" industrial revolution to China's footwear industry, and will lead domestic footwear consumption into a new era of personalized customization.

Subsequently, AOKANG group launched a series of attacks on the technology innovation of shoe industry. It combined with Shaanxi University of Science and Technology, China leather and footwear industry research institute, and made use of its own research on the forefront of the market.

In the year 2007 alone, AOKANG has declared as many as 50 patents, including inventions, utility models and designs.

These technology patents have been used in AOKANG's 2008 Olympic ceremonial etiquette shoes, GPRS positioning shoes, breathing shoes, shock absorbing shoes, extensible high heels and other functional shoes.

For shoe companies, increasing the technological content of products can not only provide consumers with the most comfortable and perfect products, but also more importantly, enterprises can increase their application for patents after technological innovation, so that they can not only effectively prevent "plagiarism", but also change the "pattern similarity" in the current market and enjoy a certain share of the market.

Xu Jianliang, vice president of AOKANG footwear technology research institute, told reporters that AOKANG footwear technology research institute has more than 300 existing footwear development and design personnel, many of whom are from the Italy, Spain and other countries design masters, invested about 30 million yuan in R & D funds.

Focusing on R & D of R & D products, it covers the fields of soft science, such as research and development of new materials, new products, popularization and application of new technologies, new technologies, standardization engineering, intellectual property protection, fashion research, and industrial development law.

At the same time, in order to achieve technological breakthroughs, AOKANG group has invested more than 200 million yuan to introduce 30 world-class production lines, and has set up three footwear research and development centers at headquarters, Dongguan and Milan, Italy, aiming at the latest fashion of footwear industry and developing new products.

At present, AOKANG footwear technology research institute has applied for 8 patents, 31 new patents, and 24 designs, totaling 63 items.

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Double Star: technological innovation is the killer of its rapid development.

Wang Haizao, President of the double star group, proposed fifteen years ago: innovation is the inexhaustible motive force for the development of enterprises. Only by constantly innovating can we make the two stars full of vitality and vitality forever, so that we can always stand in the invincible position of competition.

In today's global economic integration, Wang Hai added: "today is not the age of big fish eating small fish, but the age of fast fish eating slow fish." today, if we do not innovate, we will be left behind tomorrow. Tomorrow will not be innovative, and the day after tomorrow will be eliminated.

Only with continuous and independent innovation ability is the "killer weapon" that grows into fast fish.

In terms of technological innovation, Wang Hai always adhered to disruptive innovation. He broke through the limitations of small changes and minor repairs, and launched a "people's war" in which everyone participated in the innovation, and made all-round innovations in terms of technology, technology and equipment.

With the development of autonomous technology and the development of independent products, the two stars creatively put forward the theory of active power efficiency of sports shoes, forming a serialization of professional sports products, especially in the development of high-grade shoes represented by professional sports shoes, and made breakthroughs in the development of high-grade shoes, and gained the technical quality strength comparable with any world famous brand shoes. At present, they have fully integrated with international brands. According to the actual needs of production, the cold adhesive shoes production line with independent innovation and innovation is the world's least used, the most efficient and the largest production line, which is an unprecedented breakthrough in the world footwear industry.

It is an important measure for the two star to implement the strategy of promoting science and technology in enterprises by "letting the incense and incense of the incense person get up and get tangible benefits".

Each unit of the double star has set up an innovative reward standard, rewarding innovators according to the benefits created by the innovation, effectively stimulating the enthusiasm and initiative of the staff, innovating the equipment and improving the operation method, so that the high-grade KEDS vulcanized shoe class can reach 3000 pairs, breaking the world record of the highest 2200 pairs of products produced by foreign enterprises such as South Korea, and has been amazed by customers as "the efficiency of the magic double star".

It can be said that the course of development of double star is a process of continuous self innovation and development and pcendence. It is a process of constantly denying self and pforming itself.

The implementation of independent innovation strategy has effectively expanded the growth space of double star brands.

In this process, Wang Hai's independent brand spirit and independent innovation consciousness have set up a successful example for China's manufacturing industry to cope with the global economic integration and create a Chinese nation.

Anta: technological innovation will never stop.

Ding Zhizhong, President of Anta, said: "R & D is the lifeline of products, and technology is the lifeblood of Anta."

To this end, in 2005, Anta sports technology laboratory was set up to study foot structure, sports technology and new technology.

First of all, in the development of professional basketball shoes, from the professional sports products of the first generation, the second generation to the CUBA, to the CBA All-Star war boots in 2005, Anta has a number of patented technologies, especially Anta's own core technology, which meets the needs of professional athletes with its good protection, shock absorption and rebound functions.

Secondly, in the first half of 2006, the development of running shoes was launched in the first half of 2006, which is the latest research achievement of A-FORM.

It is said that Anta will continue to invest large sums of money in technology research and development.