AOKANG And Other Shoe Enterprises Show Their &Nbsp, And Take The Road Of Technological Innovation.

From the end of last year, the sound of shoe manufacturers repeatedly collapsed.

China's footwear industry is facing various pressures at home and abroad.

Including the continued appreciation of the renminbi, the profits of shoe companies have been declining. The export tax rebate rate has been lowered and the cost of production has increased, which has a great impact on the footwear industry. In the face of numerous pressures, the industry needs to survive and develop, and the industry shuffle is inevitable.

The reason is that besides the influence of macro factors, most of the shoe enterprises in China lack core competitiveness, and the main reason is poor internal strength.

In daily production, enterprises do not attach importance to independent innovation. In the past daily production, they rely on labor price advantage to carry out scale production and compete with the market with low price and large number of strategies.

The price advantage of labor is not sustainable for a specific enterprise. With the development of China's economy, the comparative advantage of labor prices will definitely weaken.

Now, due to the rise of labor prices, many enterprises have been puzzled by the decline in profit margins. Secondly, because of the cost advantage of labor prices, the advantages of China's processing export enterprises are similar to those of other countries, rather than the unique advantages of a specific Chinese enterprise. Therefore, within the domestic competitors, this overall advantage does not constitute the competitive advantage of specific enterprises.

And the scale of expansion can be improved though.

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AOKANG: taking technological innovation as the forefront of shoemaking industry

In the eyes of ordinary people, making shoes is hard work, and it is difficult to catch up with high technology. While making shoes, AOKANG group not only built up the edge with hi-tech, but also set up the first comprehensive research institute of footwear enterprises in the world -- AOKANG footwear technology research institute, and also studied the "oxygen circulation breathing" shoes, folding high heels, massage decompression high-heeled shoes and the first slimming step shoes, including the first combination of walking technology and human engineering in China.

As early as in September 4, 2006, AOKANG Group invested about 3000000 yuan and jointly completed the first China's first key technology innovation project, foot measurement instrument, with Zhejiang University.

The successful development of the machine indicates that AOKANG group will bring a new "digital" industrial revolution to China's footwear industry, and will lead domestic footwear consumption into a new era of personalized customization.

Subsequently, AOKANG group launched a series of attacks on the technology innovation of shoe industry. It combined with Shaanxi University of Science and Technology, China leather and footwear industry research institute, and made use of its own research on the forefront of the market.

In the year 2007 alone, AOKANG has declared as many as 50 patents, including inventions, utility models and designs.

These technology patents have been used in AOKANG's 2008 Olympic ceremonial etiquette shoes, GPRS positioning shoes, breathing shoes, shock absorbing shoes, extensible high heels and other functional shoes.

For shoe companies, increasing the technological content of products can not only provide consumers with the most comfortable and perfect products, but also more importantly, enterprises can increase their application for patents after technological innovation, so that they can not only effectively prevent "plagiarism", but also change the "pattern similarity" in the current market and enjoy a certain share of the market.

Xu Jianliang, vice president of AOKANG footwear technology research institute, told reporters that AOKANG footwear technology research institute has more than 300 existing footwear development and design personnel, many of whom are from the Italy, Spain and other countries design masters, invested about 30 million yuan in R & D funds.

Focusing on R & D of R & D products, it covers the fields of soft science, such as research and development of new materials, new products, popularization and application of new technologies, new technologies, standardization engineering, intellectual property protection, fashion research, and industrial development law.

At the same time, in order to achieve technological breakthroughs, AOKANG group has invested more than 200 million yuan to introduce 30 world-class production lines, and has set up three footwear research and development centers at headquarters, Dongguan and Milan, Italy, aiming at the latest fashion of footwear industry and developing new products.

At present, AOKANG footwear technology research institute has applied for 8 patents, 31 new patents, and 24 designs, totaling 63 items.

Double Star: technological innovation is the killer of its rapid development.

Wang Haizao, President of the double star group, proposed fifteen years ago: innovation is the inexhaustible motive force for the development of enterprises. Only by constantly innovating can we make the two stars full of vitality and vitality forever, so that we can always stand in the invincible position of competition.

In today's global economic integration, Wang Hai added: "today is not the age of big fish eating small fish, but the age of fast fish eating slow fish." today, if we do not innovate, we will be left behind tomorrow. Tomorrow will not be innovative, and the day after tomorrow will be eliminated.

Only with continuous and independent innovation ability is the "killer weapon" that grows into fast fish.

In terms of technological innovation, Wang Hai always adhered to disruptive innovation. He broke through the limitations of small changes and minor repairs, and launched a "people's war" in which everyone participated in the innovation, and made all-round innovations in terms of technology, technology and equipment.

With the development of autonomous technology and the development of independent products, the two stars creatively put forward the theory of active power efficiency of sports shoes, forming a serialization of professional sports products, especially in the development of high-grade shoes represented by professional sports shoes, and made breakthroughs in the development of high-grade shoes, and gained the technical quality strength comparable with any world famous brand shoes. At present, they have fully integrated with international brands. According to the actual needs of production, the cold adhesive shoes production line with independent innovation and innovation is the world's least used, the most efficient and the largest production line, which is an unprecedented breakthrough in the world footwear industry.

It is an important measure for the two star to implement the strategy of promoting science and technology in enterprises by "letting the incense and incense of the incense person get up and get tangible benefits".

Each unit of the double star has set up an innovative reward standard, rewarding innovators according to the benefits created by the innovation, effectively stimulating the enthusiasm and initiative of the staff, innovating the equipment and improving the operation method, so that the high-grade KEDS vulcanized shoe class can reach 3000 pairs, breaking the world record of the highest 2200 pairs of products produced by foreign enterprises such as South Korea, and has been amazed by customers as "the efficiency of the magic double star".

It can be said that the course of development of double star is a process of continuous self innovation and development and pcendence. It is a process of constantly denying self and pforming itself.

The implementation of independent innovation strategy has effectively expanded the growth space of double star brands.

In this process, Wang Hai's independent brand spirit and independent innovation consciousness have set up a successful example for China's manufacturing industry to cope with the global economic integration and create a Chinese nation.

Anta: technological innovation will never stop.

Ding Zhizhong, President of Anta, said: "R & D is the lifeline of products, and technology is the lifeblood of Anta."

To this end, in 2005, Anta sports technology laboratory was set up to study foot structure, sports technology and new technology.

First of all, in the development of professional basketball shoes, from the professional sports products of the first generation, the second generation to the CUBA, to the CBA All-Star war boots in 2005, Anta has a number of patented technologies, especially Anta's own core technology, which meets the needs of professional athletes with its good protection, shock absorption and rebound functions.

Secondly, in the first half of 2006, the development of running shoes was launched in the first half of 2006, which is the latest research achievement of A-FORM.

It is said that Anta will continue to invest large sums of money in technology research and development.

In addition, Anta sports mechanics laboratory, established jointly with the RSscan company of Belgium and the Department of biomechanics of Beijing Sport University, is the first sports science laboratory in the domestic sporting goods industry.

As soon as the experienced runner runs through the professional runway, he will get a "Anta sports science laboratory test report" immediately. It is the leading injury risk assessment report in the country, which can guide the testers to choose the most suitable shoes.

This is currently the most advanced sport technology in China, and is also the outstanding achievement of Anta's insisting on scientific and technological innovation all the year round.

It directly applies the technology to the development of the domestic league matches, and is worthy of the reputation of "China League engine".

"New change" is the tireless pursuit of Anta people. In terms of scientific and technological innovation, Anta currently has a number of national patents, and has become one of the makers of sporting goods industry standards.

It is precisely to continuously increase technological R & D investment, strengthen the brand's technology content, and ensure the strong development momentum of Anta.

Since its inception, Hongxing Erke took the "technology leader" as the brand development strategy, and pioneers sports technology in the industry, changing the licensing mode of "star + CCTV advertisement" in the industry, and emerged from the many Jinjiang shoe brands at once, becoming the pioneer of Chinese shoe brand secondary vocational sports technology.

Leading, combining ergonomics, aesthetics and other principles, highlighting each product's personality proposition, at the same time, it also invested heavily in the establishment of shoe R & D technology center, and strengthened the technical content of products. For example, in the Hongxing Ke Xiamen spring and summer sports series products ordering meeting, it led the series of products to import new materials such as new technology and nanomaterials on the basis of original excellence and characteristics, adding new professional technologies such as "internal circulation system", "high-density independent land grabbing system", "super strong shockproof system" and "clad stabilization technology". In terms of product research and development, Hongxing Erke not only pays high salaries to famous designers in Italy and Shanghai, but also accurately grasps the international trend and takes market demand as an example.

At the same time, "technological innovation" has always been the strategic direction of Hongxing Erke: since 2002, Hongxing Erke has formulated the enterprise strategy based on technology research and development, and invested heavily in investment. By the end of 2005, Hongxing Erke began working with the Chinese Academy of Sciences in the "intelligence" cooperation, and provided the research and development support for the frontier sports equipment by the Chinese Academy of Sciences. Hongxing Erke adopted "special nylon network, new super fiber and fine electroplating TPU" three "Shenzhou" limited edition sports shoes, which were carried out by Shenzhou VI through the space detection materials, and even achieved a breakthrough in sales performance.

The brand development strategy of "technology leader" has not only greatly enhanced the research and development strength of Hongxing Erke, but also realized the differentiation of products and achieved the core competitiveness of Hongxing Erke.