Shishi Small And Medium-Sized Brand Enterprise Distribution Control Two Second Tier Market Sales Network Point

"In the two or three line cities, the shop is open for more than two to three years. A lot of rental and storefront decoration fees, containers and doors and other valuable entities will be put into use. The shopping malls will be different, so long as the goods and rents are provided, the water and electricity charges will be saved."

Yesterday,

"From the current situation, the access threshold of shopping mall in two second tier cities is relatively low, as long as the rents are paid.

At the same time, reporters have learned that in the shopping malls of the first tier cities, brand clothing and shopping malls are basically co operation modes. There is a turnover period. This month, the seller sells invoices to the shopping malls next month, and the shopping malls return money.

In addition, 30% of the shopping malls will be deduct, plus taxes, costs, labor and utilities, which will account for more than 50%.

In addition, the crowd of many "foreign brands" squeezed, and the shopping malls in the first tier cities basically did not open the front for local or domestic small and medium clothing brands.

During the interview, the reporter learned that, from the analysis of consumers' habits, in recent years, mass consumers prefer shopping in shopping malls. As far as franchised stores are concerned, the prices of shopping malls will be relatively low, and they will not cause consumers' antagonistic psychology and embarrassment because they are too enthusiastic.

For small and medium-sized clothing brands, its consumption class and group are mainly populace, and the working class with age between 25 and 45 years old corresponds to the sales channel and mode of the shopping mall.

A Wei told reporters that during the National Day Golden Week this year, in their early planning and careful preparation, the sales of all the shopping malls were very hot. The sales volume of the 6 shopping malls counters far exceeded the sales volume of 9 stores.

Awei disclosed that next, the company will continue to rent the counters in the two or three lines of shopping mall in Southern China, North China and central China.

There are many small and medium-sized clothing brands that have similar marketing vision with A Wei's company.

During the interview, the reporter learned that four Hailong also shut down the store in Zhenxing road some time ago, and turned its gaze and direction to the Dehui square, which is more popular in Shishi.

According to Mr. Wu, the industry insider, the front-line market is close to saturation, and it is too difficult for small and medium-sized clothing brands to squeeze in, and the market prospect is not very broad. In the two or three line cities, there is a certain strength and a high risk in the operation of the direct line camp. The choice of the shopping mall route is the best way of marketing at present. There are three main advantages: first, it does not need to "touch the car" with other brands, and win by quality, style and price; the two is to skip the link between agents or distributors, so as to keep clothing at the lowest price and contact with the public, easy to get consumers; three, it does not need a lot of cost input, and reduces many business risks.