The Trend Of Popularity Stems From Folk &Nbsp; &Nbsp; And Back To Folk.

The "2011 home textile fashion trend" launched by the China home textile fashion research and promotion studio is refreshing.

This resonance can strongly promote fashion creativity in home textile industry.

Popular trends need a mass base.

The publication of the fashion trend originated from the west, which is a way to guide fashion consumption.

In the early days, the concept of popular trend was spread only in the upper reaches of society. With the development of economy and the enrichment of material, it gradually became the fashion vane of the whole society, improving the consumption level of the whole society and promoting the development of material civilization.

Reform and opening up have brought the concept of fashion into China.

This concept begins.

The purpose of popularity is to spread certain elements or things and prevail for a while.

Communication is spread among the masses, and popular participation must prevail.

The trend of publicity needs to be publicized among the masses. Once accepted by the masses, it will soon become popular.

Three aspects of fashion trends

Three aspects should be grasped in the publication of popular trends: popularization, concretenification and nationalization.

Popularization refers to the reduction of popular trend to the life of the masses.

The trend of fashion is an art of thinking, which is based on a large number of investigations, analyses and summing up the past.

It predicts that this process condenses the great efforts and wisdom of the publishers. It not only embodies the author's grasp of the pulse of the trend of the times, but also sparkles the author's artistic and aesthetic accomplishments.

How to express the crystallization of thought, art and aesthetics in a simple way is a kind of art.

The trend of fashion is from practice, through the distillation of ideology, art and aesthetics, and then back to the masses. It can resonate with the masses and induce huge consumption potential.

Concretenification is the idea of distilling the popular trend into the sensual enjoyment that consumers can experience, turning the beauty of art and aesthetics into beautiful colors and patterns, that is to say, the trend of fashion should not only be understood by designers and consumers, but also can be seen and touched.

This requires the author to do a lot of collection and organization work, using wisdom and hands to integrate the material together, and perfectly express the essence of the popular trend of thought and art.

This process is the distillation and popularization of fashion trends.

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Nationalization means to bring fashion trends into line with national characteristics.

When popular trends are popularized and materialized, whether they can be turned into consumption drivers depends on whether the trend is in line with the lifestyle and habits of local consumers.

Only when the fashion trend meets the psychological needs of consumers can the desire for consumption come into being.

If we deviate from the national conditions and the people's feelings and deviate from the national ideology, culture, tradition and habits, even if the products designed are in line with the international trend, it will hardly be accepted by local consumers.

Without any national soil, nothing will develop greatly.

The trend of world fashion must be integrated with the inherent blood of the nation, in order to exert great potential.

The trend of popularity should be widely disseminated and prevailed for a while. Popularization, concretenification and nationalization are indispensable.

Create fine products

If we want to publish the trend of fashion as a fine product, we must get feedback from the market so as to adjust the next trend.

What is the popularity of consumers in the market? These questions can only be answered by visiting the consumers in person.

This process can make the fashion trend more targeted and timeliness.

To this end, the trend publishing studio needs to establish an effective market feedback system, or can entrust a professional market management unit to do it.

While gaining market feedback, it also enhanced the visibility and influence of the studio.

China's home textile fashion research and promotion studio has just begun and has a long way to go.

At home, if we want to publish the fashion trend as a brand, we still need to explore it hard.

Quality products can withstand the long-term market inspection.

(the writer is vice chairman of China Textile Industry Association and honorary president of China Household Textile Industry Association).