Analysis: International Market Orders Increased By &Nbsp; Foreign Trade Marketing Volume Is Expected To Rise.

Figure 1

Figure 2

As shown in Figure 1 and Figure 2, September 2010

1. In September 2010, the index of foreign trade prosperity showed a slight upward trend.

1. light textile city has formally implemented the implementation of the "full world" investment association system since September.

Since September, China Textile and light industry has been implementing membership system, and more than 100 merchants have been automatically upgraded to the first batch of members.

Since last year, under the impact of the global financial crisis, the textile city has encountered unprecedented challenges and pressures. Many merchants have been blocked off export sales and domestic sales have slowed down.

On the basis of extensive research, the textile and urban construction and Management Committee organized a number of excellent merchants, successively interacting with 18 garment industrial clusters in Hunan, Guangdong, Henan, Shandong, Fujian and other regions, and building a docking platform with point to point, multi to many, multi angle and omnibearing, creating opportunities for win-win cooperation.

Through investment docking, many merchants received orders at the scene, some established long-term cooperative relations with garment enterprises, and others found regional agents.

At the beginning of this year, the textile and urban construction and Management Committee once again put forward the slogan of "full of the whole world". The docking conference gradually moved from the domestic to the international market, forming a brand name with high reputation.

In order to further enhance the reputation and effectiveness of the docking conference and create a brand, standardized and internationalized investment service platform, the textile and urban construction and Management Committee formally implemented the implementation of the "global" business association system in September.

According to the regulations, all textile manufacturers who have been engaged in textile and garment industry for more than half a year can apply for membership. Those who have participated in more than one "global" docking activities are directly promoted to membership. They have participated in more than one "global meeting" and excellent business operators who are conscientiously promoting investment promotion and have certain strength in the docking conference. They are directly upgraded to VIP members.

It is worth mentioning that, as a "global" member, you can enjoy more than 3 times a year's qualification, free instruction by famous designers, priority exhibition booth, national textile.

2. the European Union announced the cancellation of anti-dumping measures for polyester fabrics, which has brought positive benefits to the relevant enterprises.

The largest international trade friction case affecting Shaoxing textile exports was settled. The EU announced in mid September that the anti-dumping measures for polyester fabrics should be abolished, and that the related enterprises would benefit from it.

In this case, Shaoxing is the main area involved in nearly 300 enterprises, involving 247 million dollars, of which Shaoxing County accounted for 90%, when Tianlong, Tiansheng and other large textile export enterprises were affected.

Tiansheng holding was one of the enterprises that were deeply influenced by anti-dumping cases. Now, this case is not only a memory but also a motive force for pformation.

"Yifeng chemical fiber", located in Qixian town of Shaoxing County, is an important production base of differential fiber. It is mainly engaged in R & D, production and sales of polyester polyester fiber fabrics. This is the investment and construction of Tiansheng holding since the export of European Union was blocked. The annual production of 100 thousand tons polyester melt direct spinning super fine polyester yarn project has become a new force in the domestic chemical fiber industry.

In September 15th, the European Commission issued a notice that the European Union members' domestic enterprises did not apply for reexamination of the anti-dumping measures originating in polyester filament fabrics originating in China, so they decided to cancel the anti-dumping measures against them since September 17th.

The abolition of anti-dumping measures is a good news for Shaoxing polyester export enterprises.

Most importantly, this friction brings more thoughts to Shaoxing's export enterprises.

After the anti-dumping case, some enterprises in Shaoxing county began to pfer their export direction. At the same time, with the upgrading of product files, the export of polyester fabrics gradually decreased.

This anti-dumping case is a profound education course for export enterprises in Shaoxing county. It is necessary to deal with "two counter two guarantees", and more importantly, to guard against and be vigilant, that is, constantly improving the quality of products and developing the market in many ways.

3., develop new export markets and make innovations in marketing.

Faced with the grim situation of rising raw material costs, RMB appreciation and high labor costs, some textile enterprises in Shaoxing have made great innovations in export products, marketing and financing, brand and other aspects. They have made innovations in the foreign trade management strategy and opening up new export markets. Shaoxing textile enterprises have made more rational distribution of export share in the continents of the world through the exhibitions of many famous exhibitions at home and abroad, and the emerging export markets have expanded accordingly.

The foreign trade prosperity index of knitted crochet, chemical filament fabrics and curtain windows increased significantly. The index of foreign trade prosperity of cotton and its blended fabrics, chemical short fiber fabrics, daily household textile fabrics, and soaked, coated and coated fabrics increased slightly, and the overall foreign trade prosperity index climbed slightly. However, the foreign trade prosperity index of needlework and tufted fabrics decreased, which restricted the rise of the overall prosperity index of foreign trade.

Two, 2010 September

1. raise the price and shift the pressure of partial appreciation, and the price of export products will increase again.

In September 1st, 1 yuan quoted 6.8126 yuan for the RMB intermediate exchange rate, from September 30th to September 30th, the quoted price for the RMB intermediate exchange rate was 6.7011 yuan. In September, the RMB increased 1115 basis points against the US dollar's intermediate price, which is the new high record of 2005's exchange rate reform since the central parity of RMB against the US dollar.

With the gradual weakening of RMB appreciation and price advantage, some export textile and garment enterprises in Shaoxing accelerate pformation and upgrading, increase investment in technological pformation, speed up product upgrading and upgrading, improve product quality and added value, improve bargaining power in the international market, enhance the international competitiveness of products, and make up for the impact of RMB appreciation.

The appreciation of RMB and the rising cost of raw materials have increased the cost and quotation of China's textile and clothing. Some of the enterprises that have strong bargaining power can pfer some appreciation pressure through the increase in price. Some of the export textile and garment enterprises in Shaoxing have upgraded their products and the price of their products has increased.

Some enterprises adopt RMB settlement to avoid exchange rate risk.

2. eliminate backward production capacity and export profits gradually increase.

Faced with the difficulties of superposing a series of factors, such as rising cost of raw materials, increasing the value of RMB, increasing labor costs, limiting electricity and reducing emissions, Shaoxing county has been sticking to its bright future, eliminating backward production capacity, eliminating high-energy consumption and high emission equipment, cutting down the backward production capacity of 710 million meters, developing and producing high-grade fabrics, increasing export volume and increasing export profits.

The foreign trade price index of curtain curtain, knitted crochet and chemical fiber filament fabrics increased significantly. The price index of cotton and its blended fabrics, household textiles, embroidery and chemical short fiber fabrics rose slightly, and the price index of foreign trade general category continued to rise.

However, the foreign trade price index of soaked, coated, coated fabrics and tufted fabrics declined unequal, which restricted the increase of the total price index of foreign trade.

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It is expected that the foreign trade prosperity index will continue to increase slightly in October, but the growth rate will be relatively slow.

Insiders predict that the trend of RMB appreciation is expected to continue in the future.

Because of the changes in the international market, the pressure of RMB appreciation has increased. Some garment export enterprises such as Zhejiang and Jiangsu have been afraid to sign the bill. Some enterprises have abandoned the big bill and shifted the market to find a way out.

The industry expects that the export growth of China's textile and garment industry will slow down in the fourth quarter of this year.

However, the revival trend of the textile and garment industry will not change because of the vigorous consumption demand in China.

Although the future prosperity of the textile and garment industry is good for the industry, the rising cost of raw materials and labor has made the cost growth of textile and garment enterprises far exceed the income growth rate, especially the profit margins of small and medium-sized enterprises are shrinking.

If the RMB continues to appreciate, some small and medium-sized enterprises will be eliminated. The appreciation of the renminbi will also lead to the passive adjustment effect of the textile industry. The appreciation will create a forced mechanism for the enterprises. If the enterprises do not carry out industrial upgrading and structural adjustment, they may be eliminated, and the industry will also reshuffle.

However, in the long run, in order to fundamentally enhance the core competitiveness of China's clothing industry in the international market, seize the current favorable development trend of China's economy and make use of the large balance of payments surplus, and make a structural adjustment to the textile industry, we must say that it is a good thing that outperforms the disadvantages.

Therefore, Shaoxing's export textile enterprises must continue to work hard in the field of new product development and brand cultivation, pform traditional industries and increase the added value of products, so as to truly grasp the bargaining power and initiative in the international market.