Marketing Needs A Little Trick.

October 12th, the saying goes: crying children have milk to eat, marketing is also the same.

Tears do not kill a sword or a gun, but they can give unconditional surrender to a heart of stone.

So,

All flesh is long.

At home and abroad, many candidates who participate in political campaigns, in addition to taking the offensive of the "silver bullet", usually resort to entreaty tactics, mobilizing their wives and children to plead with the voters, or even kneel down, saying, "my husband (father) is in danger, please help us."

We hope that we can win the sympathy of the voters and lift the momentum to grab the sympathy vote from the voters.

In fact, this is the application of psychological "low psychological" approach, simply put forward: people want others to be in a lower position than themselves, and they are high above themselves, so long as their sense of superiority is satisfied, they will promise a lot of things under unconditional conditions.

This strategy is often seen in marketing.

Like salesmen in

Contract under tears

A Japanese company signed a contract with other houses, and both sides reached an agreement but failed to sign the contract. At this point, the third parties are willing to sign a contract with Party A at a lower price.

Party A has informed the Party of the situation in the light of its commercial reputation and has proposed no remedy measures.

If Party B understands the mentality of Party A and does not want to change substantive conditions, he will repeatedly explain in the negotiations and shed tears in earnest.

The tears of the old Party B's representative had a great effect, and the atmosphere of the talks became dull. The attack power of Party A's representatives was frozen.

After the adjournment of Party A is proposed by Party A, he will discuss it internally to remind him how much the tears are worth.

Finally, Party A agrees to give us another tens of thousands of dollars.

Party B's tears won the sympathy of Party A's staff and successfully completed the paction.

According to Zhang Xuekui, kowtow is a great persuasive secret for promoting products, but don't use this killer unless you have to.

Because the sympathetic and sad tactics are often taken for granted, and they often have the effect of winning by surprise.

If a person who often takes a low profile and asks others for sympathy, he is like a good young man who is good at walking but begging on the roadside. Not only can he not arouse any sympathy, but it will make people feel unworthy of sympathy and sometimes incur disdain and scorn.