Retro Sneakers Compete For Market &Nbsp; &Nbsp; Leap Shoes Are The Main Force.

October 12th, long before

The main force of retro sneakers is leaps and bounds. This is an old Chinese brand. It was founded in Shanghai in 1920s, initially providing sports shoes for martial arts experts and athletes, but it became popular in the mass market.

In 2006, a French company acquired the leap brand and changed its color and design to make the leap into a street brand.

Two years ago, when Orlando Bloom was sitting in the park wearing white jump shoes, the jump shoes became famous.

At the same time, after the inspiration from the original leap shoes, the Brice Genin company began to build its own brand Shulong.

The Shulong brand is based on Shanghai. The shoes of this brand are simple in structure, but they use gorgeous colors and modern style of fabric styles.

Now the brand shoes are sold in China and Europe.

The third brand to introduce is Shanghai's state-owned brand old shoe.

The shoe has been produced since the 30s of last century. The biggest feature of shoes is that the sole is made of tyre rubber. At the time, in addition to the Chinese people like to return, some Asian neighboring countries also had the figure of the power shoe.

"For Chinese consumers, retro style sneakers are not just a fashion," Mr. Genin said.

China's development and changes are so fast. There are many Chinese sports shoes brands that have not been established for a long time, and there are some foreign brands with a certain history. But these brands are hard to get the recognition of Chinese consumers.

These consumers are very familiar with these leaps and shoes, which is why they are popular.

However, like other industries, there are many unique problems in the development of retro footwear in China.

Like the rest of the country.