• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Shoe Enterprises Cheer Up, Thin Marketing Competition Wins Market

    2010/10/14 12:18:00 65

    Shoe Enterprise Marketing

    October 14th news entered golden nine silver ten.

    Sale

    During the peak season, the major shoe and clothing enterprises have been working hard to fight the marketing war and prepare for a "bumper harvest year" at the end of the autumn and winter.

    Compared with the consistently promoted new products

    Promotion

    In this year's marketing territory, a new term is particularly eye-catching. Micro-blog marketing, many enterprises staged a brand marketing war through micro-blog.


    Registered micro-blog publicity

    brand


    Micro-blog marketing is a new marketing method just launched. It is a new marketing method that has been spawned by micro-blog.

    Enterprises can register micro-blog, through the dissemination of enterprise information, interactive exchanges, carry out prize activities, special offer or discount information, advertising and other means of network marketing and promotion.


    It is understood that from the first half of this year, including the seven cards, seven wolves, CABBEEN, Anta, XTEP and many other "Fujian" shoes and clothing enterprises have officially launched micro-blog micro-blog in Sina micro-blog, and distributors such as Zhengda, North Qi, micro-blog, and Russell are also entering the "battlefield", or promoting sales promotion programs, or after-sales service products, or activities.

    In fact, for many traditional enterprises, it has always been a traditional channel to use traditional sales mode.

    But today, with the rapid development of Internet economy and e-commerce, more and more enterprises are gradually changing their sales mode with the sales market, and building a network sales platform suitable for their own businesses.


    "Micro-blog platform breaks the constraints of original geography, knowledge and class, and can reconstitute social groups, share information and initiate public actions based on common preferences and experiences," he said.

    Chia Tai (China) Sporting Goods Co., Ltd. has gradually introduced the "micro-blog marketing" mode in recent years. Xu Linfang, a public relations manager of the company, introduced: "before, some companies tried online marketing, mainly using the network platform to deal with inventory in a low profile. Nowadays, enterprises are looking at the longer term and paying more attention to the promotion and promotion function of the network.

    Enterprises use micro-blog's user resources to develop new potential users, while using micro-blog to interact with users, brand display, improve customer service, customer retention and customer experience these links.

    In response, Li Xinglin, executive deputy general manager of Shishi's strong shoe industry Co., Ltd., also said that today, micro-blog's home page is registered by enterprises, establishing official blogs, and quickly promoting enterprise news, products, culture, and so on. This is a new way for enterprises to publicize their external brands.

    {page_break}


    Guard against "

    Copycat version

    "Strengthening interaction and communication


    As a matter of fact, micro-blog's marketing is still a new concept for the shoe and clothing industry in our province.

    For this new thing, shoes and clothing enterprises have different opinions. Generally speaking, micro-blog marketing is a double-edged sword. How to communicate with target consumers in an all-round way through the micro-blog marketing mode, increase the frequency of contact with consumers, so as to achieve the purpose of publicity, has become a topic of enterprise thinking.


    Li Xinglin told the author: "the pmission power of the network is very strong. Things that are too popular will be imitated immediately. Therefore, fake and shoddy products and websites are often produced on the Internet.

    If we want to carry out micro-blog marketing, we must take into account the crisis prevention and handling, and the most important thing is to guard against the "copycat version" and maintain the reputation of genuine products.

    In addition, the interests of distributors and consumers are also the focus of business concerns.

    "Selling price is a difficult problem. The price is too low, it will hurt dealers. The price is too high to attract consumers.

    Therefore, how to make a pricing that can make online consumers satisfied without compromising the interests of dealers becomes the top priority for enterprises.

    Wang Weiwei, manager of Fujian's Limited by Share Ltd brand center, said.


    In addition, the relevant industry pointed out that one of the important reasons for micro-blog's popularity is that bloggers and users can interact in a timely manner. Therefore, micro-blog should pay more attention to users and actively participate in the discussion, which is ignored by many enterprises.

    "If the company simply registered micro-blog, unilaterally updated content, and rarely interact with users, then micro-blog's browsing volume would definitely not go up.

    Enterprises should set up special backstage management personnel, timely reply to users' messages, answer questions from readers, analyze and solve problems, and thus form greater network influence.

    Xu Linfang analyzed.

    • Related reading

    中國品牌哄搶火箭明星

    Footwear industry dynamics
    |
    2010/10/14 11:17:00
    61

    Swiss Shoe Maker Bally Wants To Tap China'S Luxury Market

    Footwear industry dynamics
    |
    2010/10/14 10:20:00
    44

    Domestic Sports Shoe Enterprises Fought A "Star" War.

    Footwear industry dynamics
    |
    2010/10/14 9:16:00
    50

    Rocket Dual Star Appeared In PEAK Design And Research Center

    Footwear industry dynamics
    |
    2010/10/13 18:18:00
    76

    Personality Trends Appeal To Shoes For Quality

    Footwear industry dynamics
    |
    2010/10/13 16:51:00
    51
    Read the next article

    DTY (10.14) Price Quotation -- Shengze Polyester Market

    DTY (10.14) market -- Shengze polyester Market

    主站蜘蛛池模板: 日韩精品午夜视频一区二区三区 | 国产在线观看的| 亚洲国产成人久久一区二区三区| 国语自产偷拍精品视频偷蜜芽| 免费成人福利视频| www.色中色| 琪琪色原网站在线观看| 大奶校花催眠全世界| 交换年轻夫妇5| 91青青草视频| 欧美另videosbestsex死尸| 极品美女一级毛片| 国产日韩av免费无码一区二区| 久久综合色婷婷| 适合一个人在晚上偷偷看b站| 日本videos18高清hd下| 啊轻点灬大ji巴太粗太男| 一级片一级毛片| 狼友av永久网站免费观看| 国产麻豆精品原创| 亚洲一久久久久久久久| 91精品国产人成网站| 日本熟妇色熟妇在线视频播放| 国产一区二区三区在线视频| 一级毛片在线完整观看| 热热色原原网站 | 奇米影视888欧美在线观看| 亚洲香蕉免费有线视频| 1区1区3区4区产品亚洲| 日韩精品无码中文字幕一区二区| 国产亚洲日韩欧美一区二区三区| 中文字幕久久久久一区| 男女猛烈无遮掩免费视频| 国产美女在线一区二区三区| 亚洲AV无码一区二区三区网站 | 毛片免费在线播放| 国产激情久久久久影院| 丰满多毛的陰户视频| 男女猛烈无遮掩免费视频| 国产精品入口麻豆电影网| 久久国产亚洲精品无码|