Huang Yanxiu Small Profits But Quick Turnover Attract People

Self admission

Huang Yanxiu was an office worker when he was young.

When you are young, you run business and your business is full of business.

So at that time, NEC had new semiconductor materials, and the company only gave a product description. Huang Yanxiu often used noon to go to TSMC, Acer, Lian Dian and other electronic large factories, and to find engineers and bosses to eat through lunch time. By the way, when commentating the one or two new products of the company, he not only knew many boss of electronic big factories, but also established his future passbook for business pactions, which also increased his sales ability and learned professionalism and courage through selling process. He also made him a "real business man" with a first-class eloquence and a flexible brain.

Small profits but quick turnover, word of mouth, breaking the myth of "gold shop"

In the face of business, he took advantage of the adverse situation and chose to open a shoe store on the 7 floor. He also had to compete with the department store and the first floor storefront, just like the "small shrimp fighting whale", mainly to break the myth of "gold shop" and "brand". He thought that the high rent of the "gold shop" is not necessarily a guarantee of sales performance, while the famous brand sales in the department store must be first charged with 30-40% fees, and the first floor "gold shop" rent is at least 500 thousand yuan. Huang Yanxiu later decided to start his own business, but he did not choose the traditional first floor shop like other bosses.

"The quality is good, the price is reasonable, through the mouth and mouth, good health inverted report, whether the store on the floor or lane, the same consumers will come to win."

Huang Yanxiu stressed that, like many of them, there are no bright signs and advertising propaganda. In the alley, the famous snacks and delicacies are always long queues, which are mainly "vulgar and big bowls" with small profits but quick turnover.

A business or marketing base has a high chance of success.

If the office worker wants to get rid of the dead pay day and want to be his own boss to start a business or open a shop, Huang Yanxiu thinks that it is better to have a business foundation or marketing concept, to know more about commodities, to grasp market pulsation, to enter the business easier, and to have a higher probability of success in the future.

In addition, the most important step to start a business is to break through 0 to 1 of the sales psychological barrier, because once a business is concluded, people will become more confident and sell more smoothly. They will be interested, enthusiastic and confident about their products. Practice makes perfect and convince customers to break through the hurdles of sales, such as selling ten pairs of shoes on the first day, and selling twenty pairs on the second day.

Mastering the market and the cost, business and business celebrities are frequent customers.

"In order to make real money to start a business, rather than" face "to be a boss and start a business, the cost of doing business must be carefully assessed.

Huang Yanxiu stressed that starting a business without starting a shop does not necessarily have to choose on the first floor. If we can find the five principles of upstairs, such as the crowded upstairs, the unique characteristics of products, the popularization of prices, the competitiveness of quality, and the good use of word of mouth, the upstairs storefront may also become a "gold storefront".

For example, the gold store on the first floor of Chung Xiao East Road is rentals 1 million yuan, while I shop in the 7 floor of Chung Hau East Road and Nanjing East Road, only 4-5 yuan, the rent is only 1/25 on the first floor, the cost of store rental and decoration is far below the 1 storefront storefront, and it has been invincible, plus genuine goods, relying on the word of mouth of ten, ten passes by customers, as well as the sales and business development of the store, bringing the crowd buying gas and group buying orders, such as cocktail therapy inventor David Ho, former chief executive You Xikun, Kaohsiung mayor Chen Ju, artistes cucumbers and other celebrities, are also frequent visitors to Huang Yanxiu shoe store. Huang Yanxiu emphasized that business must have methods and skills, and he set up shop by himself.