The Experience Of A Senior Shoe Store Owner

I Set up shop It's been 8 years, and it's also known locally. The shoes in the shop are basically leisure, mainly for men and women. Men's shoes are made of quality and women's shoes are made in style. This is my experience of making shoes locally. The price of men is around 300, and the price of women's shoes is between 130--190 (the price of boots now). Women's shoes are all PU, and the quality is all clearance. Women's shoes have also been made genuine leather before, but the reflection is not very good. After all, your store is not a specialty store. And as long as there is stock. capital Just hold on.

In fact, many women buy 2-3 pairs of shoes in one season and wear them out. Next year She bought it again, even if she didn't wear it for second years, so she would buy it again. So many women would choose the Pu with higher cost performance. Men's shoes do the quality, because men's shoes and clothes are as few and fine as men, so a man will not buy 2-3 pairs of shoes as a woman in the same season, so men's shoes have good reputation for their quality. There are not many shops in our local leisure style with good skin and good style, so it's still a bit well-known that they have been doing this for so many years. Ha ha, so our stores and miscellaneous shops are well stratified and easy to do. The turnover last month and this month is pretty good. It is not the same as last year. It seems a little better this month.

Most of the time, you should look at the trend of this area and the style of your shop. Style is important, but it is also important for local customers to buy your shoes, so this is very important. Of course, good quality is the only way to ensure your reputation in the store, so both are indispensable.

Of course, on the way to doing business, there will be more or less roundabout ways. I am no exception. A few years ago, we were more popular here to do imitation shoes, so many shoe shops were making shoes for shoes, and I also participated in them, because the styles of shoes were different from those of my shop, and our local brand stores were quite complete, so the shoes in the shops were not moving very much. So they moved their brains to do this piece, but contrary to our expectations, the students here were more polarised, either buying genuine copies, or buying imitation, but they were cheap.

There are a few good board shoes stores that get into rotten goods, but the prices are very cheap. My shoes are all imitation shoes, so the price is relatively high, of course, there is no way to compete with them. In addition, the industry and Commerce checked strictly, so the backlog was very severe. Finally, we managed to deal with it at a loss. This is a lesson, which teaches us to be sober at all times and not to follow suit blindly. The more styles we make, the more complicated the shoes become, the more chaotic they are. Finally, even we don't know what shoes to make anymore. Customers certainly do not know what shoes to buy, so we must make shoes according to the style and area of our stores. If you don't need your style, don't do it.