UMBRO Mobile -- Deducing The New Era Of X

[UMBRO sports] 2011

UMBRO X New Era

In October 18, 2010, UMBRO sports 2011 spring and summer products seminar was held in Jinjiang, UMBRO headquarters.

The order will be "dynamic" as the theme, aiming at the current new stage, new situation and new market competition.

At the meeting, Mr. Chen Changjiang, chairman of UMBRO Sports Co., Ltd., will sign a strategic cooperation agreement with the chief representative of N&G International Capital China, announcing the future development strategy of 2011 UMBRO sports.

This will get the appreciation of international capital, mainly seeing the great potential and broad development space of UMBRO sports brand.

With the support of capital "Bo Le", UMBRO sports will increase support for product R & D, production and logistics. At the same time, brand promotion, channel construction and terminal image will be upgraded comprehensively.

Fashion type. Sports heart.

Fashion is a feeling, a state of mind, a style, a kind of beauty.

What is the concept of the new generation of fashion? It is to know how to grasp the fashionable language and elements, to show the modern posture and to mark the modern people's consciousness.

With the continuous improvement of people's living standards, the concept of Chinese brand consumption is gradually changing from plain to simple fashion to the general direction of fashion personality.

In 2010, the UMBRO X-FASHION series clothing was launched. Regardless of the fashion sense or the comfort of wearing, X-FASHION series products pay more attention to functions, lines, agility and leisure in every detail, especially in the application of color. It is also unique in the application of colors, conveying a life proposition and a life pursuit, showing the attributes of British fashion culture consistently sought by UMBRO sports.

In the order of "dynamic" as the theme, UMBRO sports 2011 spring and summer new products will be more technology and more

In order to win the new, together with the brilliance

UMBRO sports has inherited the fashion trend of the British fashion, and has successfully carried out the localization of brand sentiment. It has made the fashion in the Chinese market strong and penetrating, and has made great efforts to create fashion products that are in line with Chinese characteristics.

In 2011, as the market environment and competition changed again, UMBRO sports will quickly establish its core competitiveness with more distinct brand positioning and advocacy, separate itself from other brands and break through itself to win new competition.

As always, it has sublimated and enriched the essence of British fashion culture.

There is no doubt that in the 2011 spring and summer Chinese clothing market, there will be a fashion of exclusive UMBRO sports.