Sports Brand Cross Boundary Partnership Luxury Luxury
Cross boundary cooperation
fashion
The industry is no longer a novelty. The collaboration between sports brands and luxury brands is one of the most common ways. Through cooperation, sports brands have become the pronoun of high street fashion.
extravagant
The big names also succeeded in fostering a group of young supporters.
Famous sports brand in Germany
Adidas
Working with designers who are totally different from three styles, they are successful.
brand
Stella McCartney is comfortable and environmentally friendly, Jeremy Scott plays Hippie rock and wind, and the most successful is the Y-3 brand co founded by Yohji Yamamoto. Even though Yohji Yamamoto's fashion brand declares bankruptcy, it has no effect on the powerful calling of Y-3.
Puma has also spared no efforts to launch various joint design sections. The cooperation with the late designer McQueen has successfully upgraded the brand fashion and rapidly pformed from the traditional functional sportswear to a new fashion brand. In 2007, Puma was bought by PPR, a French luxury group, and promoted the rapid development of Puma on the fashionable road.
Through cooperation with well-known sports brands, designers can quickly open up popularity, such as Yasuhiro Mihara, a Japanese designer, who has become a representative of Japanese designers through Puma's overwhelming advertising campaign.
Puma even bought the famous British designer Hussein Chalayan Hussein.
But the road to cooperation is always cheerful and worrying. The high-end sports brand EA7 launched by Reebok and Emporio Armani has been criticized for its unsightly design.
Recently, there are rumors that the world's largest sporting goods company Nike plans to cooperate with the new star Alexander Wang of the New York design community. Although both sides have not yet made this statement, it has aroused the curiosity of many fashion lovers. I am looking forward to seeing the spark that Nike and Alexander Wang will bump into, and even can not wait to make up a poster for their cooperation.
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