Marketing Manual: Enterprise BLOG Construction

A lot of media ratings should be attracted by spoof blogs. For example, the most recent "if you are the one" column is a special website blog.

Corporate blogs are getting more and more attention in marketing.

This application is very extensive in the European and American first-line brand market, and enterprises are doing their best to study it.

First of all, don't just talk to yourself.

Many enterprises make a key mistake when they create their own BLOG. They regard BLOG as a new channel to pfer product and service information, including some business news.

Although promoting sales and promoting brand is the key goal of enterprise BLOG, it is not the best way to talk about it alone.

BLOG, a truly excellent company, not only covers information about products and services, but also includes industry news related to products or services, people's interest in information, and some cases.

Increasing consumer interest information in enterprise BLOG can attract users to visit BLOG in time.

So that consumers can pay more attention to product and service information.

The second point is: focus.

If you choose to pass certain kinds of information on enterprise BLOG, you must stick to it.

Many unsuccessful corporate bloggers often do not have a clear theme. Instead, they put all relevant information in BLOG.

The fundamental reason is that the enterprise BLOG has not formulated a goal clearly, which leads to the fact that BLOG can not accumulate enough loyal visitors in time.

By providing readers with information they want or are looking for, BLOG can get loyal visitors.

If a user who visits footwear dealer BLOG wants to know the latest style of shoes and some fashion related information, but she must choose from a large number of tourism / home decoration / health / plastic contents, then BLOG is likely to lose these users and they will probably not visit again.

The third point is: personality.

No matter what mode your BLOG is using a single author or multiple authors, what you have to do is to let these authors pass their views through their articles.

If BLOG has no personality and no own characteristics, it will be submerged in thousands of BLOG with no personality.

The "personality" here can actually be interpreted as humanization.

That is to say, let consumers feel that a living person is communicating with him instead of an official PR draft.

The fourth point is: interestingness.

Another way to get more loyal visitors to corporate blogs is to add humorous elements and some humorous descriptions.

Of course, this method may not be suitable for all enterprises, but if humor and humor are not fundamentally conflicting with the image of the enterprise, we suggest that we try to use this approach.

From a certain aspect, interestingly is actually a personalized expression of corporate blogs.

The fifth point is: manufacturing privileges (VIP enjoyment).

Use enterprise blogs to release important news or original research reports, so that your business BLOG can truly differentiate.

When delivering meaningful, interesting and important information on BLOG, users will continue to return to BLOG for browsing.

Moreover, such BLOG can narrow the distance between consumers and brands, because consumers will think that they have obtained internal information or exclusive reports from enterprises.

This makes consumers feel more valued by such enterprises, and they generate more corporate goodwill.