When Luxury Is No Longer "Luxury" &Nbsp, Consumers Are Beware Of "Mink Pet" Trick.

Anyone who has seen the 2010 autumn and winter clothing conference will feel this way. It is full of gorgeous and luxurious colors on the 2010 fashion platform. Fur ornaments, fur skirts, fur scarves, mink coats and other gleaming shows are dazzling.

It is true that in the past people's consumption concept, "mink" and "

Nowadays, "mink" is catering to the trend of civilian consumption, and has gradually become a fashion trend of clothing consumption. It has become the object of common people's pursuit.

However, when luxuries are no longer "

Mink "

As we all know, mink is one of the "three treasures" in Northeast China, and is known as "king of Qiu Zhong".

Therefore, for a long time, mink products have always been a symbol of luxury goods in the clothing industry, and are the object of consumption for the wealthy. The ordinary people can only keep their eyes on the beautiful Marvelon dress displayed in the window.

However, with the rapid development of the market economy and the continuous improvement of people's living standard and the continuous improvement of production technology, especially the marketing concept and the diversification of marketing means, luxury goods have changed quietly in people's consumption concept.

Recently, reporters visited various shopping malls in Zhengzhou, and the leather market in Zhengzhou City, which is located at the intersection of Chengdong road and East Li Road.

A weekend ago, a shop specializing in the management of mink garments in Zhengzhou city was filled with all kinds of fur clothing inside and outside the shop. Some of them were magnificent, some of them were beautiful, varied in style, and more harmonious in coloring. 27.

Among them, a fashionable and elegant mink VELVET TOP DRESS attracted many female consumers to stop, the original price tag is only 1888 yuan.

Reporters at the scene saw that the whole store was crowded with people coming to watch and choose to buy.

"At the moment, it is the rush season for clothes to change season, and when autumn and winter comes on the market, these fur garments look good, but most of them are already old stocks in last year's stock. Some of them are not complete. Now they are clearing at low prices, which are generally around seventy percent off.

However, it will arrive in another month in accordance with the new order. "

The price of these fur garments is so low. The owner of the clothing shop, Mr. Wang, told reporters that compared with other garments, the season of fur clothing is more obvious. The two season of autumn and winter is the selling season, while the autumn is mainly based on discount sales, and the winter season is a real new listing.

However, regardless of sales promotion or new listing, the mink cashmere clothing market is dominated by low and medium prices, and the price is not too expensive.

"It is almost the dream of all beautiful women to spend the new year in Marvelon, but now the Marvelon is the best choice for fashion designers to show their taste. But now the mink is becoming more and more fashionable. It is no longer just a symbol of status, it is more fashionable, warm and fashionable fashion clothes."

Mr. Wang said that he had been running fur business for nearly 20 years. During this period, the fur clothing market has undergone great changes, and the most obvious is the price of mink clothes.

In the past, most of them were made of whole mink. A mink coat is usually bought thousands of times, and tens of thousands more.

But now it is quite different. With the gradual progress of fur processing technology and the change of processing flow, fur clothing is mostly made of "mink" production, and many fur animals are cultured artificially. This greatly saves the cost of making mink cashmere costumes. Making it out is no longer a costumes, nor is it an unattainable luxury.

Therefore, now the mink cashmere is more fashionable, and has gradually become public consumption, and has been close to the civilian population.

Mr. Wang said.

The 100% "mink" king of the United States costs only 400 yuan per catty?

Although the mink dress has become increasingly low-key, "making clothes", from the "luxury" king of the previous garment industry to the popular consumption now.

However, as the saying goes, "lean camels are bigger than horses!" even if they are low-key again, they will tend to Yu Pingmin's consumption. They must also worry about the cost of production and production, and will not let ordinary people spend tens of dollars on the same thing as a stroller.

However, nowadays, some illegal dealers are making use of the consumer psychology that some consumers are covying for cheap. They chase after the fashion trend of fur market consumption. They sell low priced Dumas, including 100% special mink cashmere, 100% ferret king, Antarctic ferret, Asian marten and other mink velvet wool and mink clothes, etc. in fact, they sell the dog meat on the head of a sheep, sell wool, rabbit hair and raccoon hair under the banner of "mink hair", and even have artificial fibers that have nothing to do with marten hair, thus causing some consumers to be cheated.

According to Chutian Jin Bao, before the May 1 th year, Ms. Wu, a consumer in Wuhan, bought a box of "mink cashmere" wool weighing 62 yuan in the new Jinhai wool market near Hanjiang Bridge. It cost 120 yuan.

Soon after buying home, I was questioned by my family. We always thought that the real "mink" would not be so cheap.

Because she suspected she had bought a fake, Ms. Wu complained to the third Hanzheng Street industrial and commercial office.

Later, after investigation by industry and commerce personnel, these 100% mink wool yarn, which is known to be from the United States, is actually a "big road cargo" made in China, which contains even cotton and polyester fibers.

Coincidentally, yesterday, the reporter came to the woollen store on the two floor of the Yellow River Road small commodity wholesale market in Zhengzhou, and found that many business counters had a sale of mink wool, but the content of producing areas and marten velvet was not the same. There were 100% special grade marten velvet yarn, including the mink from the United States, and the ferret from Antarctica.

However, when a reporter asked for the relevant documents to require the dealers to produce relevant instructions, it was proved that none of the shopkeepers could provide such proofs when confirming the origin of these mink wool and the quantity of mink hair.

Just a shopkeeper told reporters: "how can a small commodity wholesale market like ours have 100% mink wool yarn? Even if there is, the United States 100%" mink cashmere Wang "only 400 yuan per catty, do you think it is realistic?

Subsequently, the reporter looked at several shops marked with "mink" thermal underwear, and found a thermal underwear with a "mink" pattern. The tag above clearly marked the contents of various ingredients: wool 10.8%, outer layer cotton 88.2%, middle layer cotton 92.10%, spandex 8%, inner layer acrylic fiber (polyacrylonitrile) 100%, and no trace of marten velvet was found.

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In view of the above situation, the reporter called Zhengzhou Jinshui District Industrial and commercial bureau, according to the official of the office of the Bureau: it is not true that the content of mink and marten is not proper, and the patterns of "marten" hanging on the costumes are not included.

Experts to identify authenticity, remind consumers to guard against "mink pet" trick.

As the saying goes, "the skin has gone to the hairs, and the gods cannot touch it."

As far as fur industry is concerned, the difficulty of quality identification is much more difficult than that of other garments.

Even fur is real, but we know that animal fur is closely related to nutrition and health. For mink cashmere, the fur of sick mink and ferret is very different from the fur of healthy mink, and its price is also very different.

Fan Fengyun, chairman of Zhengzhou famous clothing enterprise, Zhengzhou pan Mei Fashion Co., Ltd., in an interview with reporters, said that although the mink dress has become more and more fashionable, and the price has gradually tended to the level of consumption of the ordinary people, but "one price per cent," consumers still need to spend some time trying to get the real mink dress, and not to follow suit blindly and pursue the fashion.

As a senior experience in the clothing industry, fan Fengyun suggested that consumers should pay attention to the following points when choosing the mink dress: first, purchase goods from regular fur clothing stores. If economic conditions permit, try to buy famous brands with high reputation and good after-sales service. Secondly, when buying, you should carefully observe whether the hair is neat, whether the hair sticks are straight, whether the whole color is symmetrical or gloss.

In addition, it is necessary to rub gently with the hand to check the flexibility of the fur. Furthermore, if the quality is suspected after purchase, it should be sent to the relevant technical supervision department for quality identification in time. If there are quality problems, it is necessary to pick up legal weapons and safeguard the rights and interests of personal consumption. Finally, do not take the chance to get rid of the petty cheap mentality, so as not to be deceived.