Interview With Xu Yingxin, Executive Vice President Of The Textile Industry Branch Of China Council For The Promotion Of International Trade

China International

Transition period

In 2010, China's textile industry entered a period of comprehensive upgrading.

The fabric exhibition also adjusts the pace of progress along with the economic and social changes.

Xu Yingxin said that this fashion exhibition will focus on fashion, functional, environment-friendly and innovative high quality accessories.

With the advantages of the previous session, the organizers will classify the exhibits by end use, showing the "technology" of the formal dress and the fabric Museum, the "fashion", the casual wear and the "comfort" of the denim fabric hall, the "function" of the sportswear fabric Museum and the dazzling skills of the accessories Museum, while the "environmental protection" and "innovation" are the keywords throughout the pavilion, which opened a new chapter for the "low carbon economy" and product innovation development in 2010.

After 16 years of development, fabric exhibition has become the largest professional brand exhibition in the world.

Speaking of this year's exhibition, Xu Ying Xin said that this year, people will have free access to the Internet in the rest area of the audience; the design exhibition area will be concerned; the theme of technological innovation space is more prominent; in order to truly reflect the current development of the industry, the exhibition research work will also be carried out as scheduled; as the fashion trend is released as always, every detail of the many technical seminars, trends, laws, marketing and other highlights of the exhibition is constantly upgrading.

Three functions to dredge up and down the industrial chain

During the 11th Five-Year, the fabric exhibition as an excellent business platform greatly promoted the communication between fabric enterprises and garment enterprises. The fabric exhibition organizers began to promote the interaction of the entire industrial chain from raw materials to fabric development.

"At this stage, the new characteristics of the industry development, conform to the development needs of the entire industry, improve the fashion of fiber materials and yarn has become one of the important ways to enhance the fashion of textile fabrics.

And promoting the combination of raw material development and fabric development, and exploring the improvement of technology has also become the focus of the fabric exhibition at this stage.

Xu Ying Xin said that China's textile industry's chance of winning by resource advantage is decreasing, and the chances of winning by technological innovation are increasing.

To this end, the second technology innovation space has been introduced into the exhibition this year.

The fabric exhibition constantly refined its services, guided the enterprises to optimize their own product mix, and guided the integration and innovation of the textile industry chain.

Through continuous improvement and optimization of service, the sponsor of the fabric exhibition has greatly promoted the contribution rate of science and technology and the contribution rate of the brand to the industry and enterprises.

China Textile Industry Association stressed: China's textile industry has reached the industry concentration degree and integrated innovation degree of upgrading industry, from the past cost oriented to value oriented pformation.

Xu Yingxin believes that China's textile industry is now in the process of changing from a large textile nation to a strong textile country. Textile giants must pform themselves into a strong textile country, and must upgrade their industrial level. The upgrading of the industrial level must make the enterprises occupy more shares in the two aspects of the design and marketing of the industrial chain smile curve.

"Organizers rely on the accumulation of experience in exhibitions for many years, the relationship with enterprises, the understanding of the market and the direction of the development of the industry to create the core competitiveness of the fabric exhibition."

Xu Ying Xin said that this competitiveness enables fabric exhibition organizers to offer different directions to the industry at different stages.

The organizers of the exhibition hope to always walk in front of exhibitors and buyers, so that the fabric exhibition will really play the role of the industry vane and the leader, leading the enterprises to open up the market.