Brand Trust Crisis &Nbsp; JEANSWEST, Seven Wolves And Other Brand Sampling Failed.

Not long ago, Beijing City The commerce and Industry Bureau announced the results of random sampling of clothing, and 65 garments were unqualified. jeanswest Seven wolves and other clothing brands were unqualified. Beijing industry and Commerce Bureau said that the main problems of these unqualified clothing include misleading ingredients, easy fading, excessive formaldehyde and toxic substances.

　　 Brand clothing Ingredients contain toxic carcinogens! JEANSWEST, seven wolves, Agger, Burger King, metropolis Milan and so on have been exposed by consumers' well-known brands, which is undoubtedly a blow to consumers. It is often heard that those clothes that are not formal and unbrand will be sampled to contain toxic carcinogens. I didn't expect such famous brands to be trusted by consumers. Can they be trusted?

With the development of the economy, the garment industry has developed rapidly so that the clothing manufacturers and brand operators are pursuing the biggest profit margins. Those brands that have been popular for many years have disappointed consumers. JEANSWEST's casual wear brand, which is fashionable and inexpensive in the eyes of 80 and 90, is famous for its brand name. It is not like some brands rely on celebrity endorsements, but on the word-of-mouth of consumers. Today, the fact of exposure is like a sharp knife inserted into the heart of consumers. What brand can be trusted by consumers? What other brands are not exposed? All sorts of doubts make consumers fear brand clothing.

Brand clothing, in the minds of consumers, means the safety factor of clothing consumption. Good word of mouth brand means clothing safety, considerate and trustworthy. Few consumers pay attention to the ingredients of clothing, whether they are genuine or fake, or whether they contain toxic substances. In addition, the method of making them is very clever. It is hard to identify them by hand, eye and nose. Consumers can only buy by brand name. Gradually, consumers are catching up with brands. With the endless stream of brands, vicious competition has made the brand of good reputation hidden.

At present, China's clothing industry is in a mixed and disorderly fashion, with fierce competition, fraud, concealment and adulteration. This chaotic situation requires the relevant departments to strengthen the supervision of commodity quality, thoroughly eliminate the unqualified commodities that have entered the market, and provide consumers with a safe and secure consumption environment. In the face of brand, consumers should polish their eyes and choose carefully, so they must not blindly trust the brand.