How To Effectively Promote Sales Promotion

Introduction:

On the night of a business trip, I stroll around a famous shopping mall in the locale, and found that the JACK&JONES counters in the shopping mall are doing 50 percent off promotional activities. Generally speaking, the brands that do not discount at all times hit half off, and the passenger flow in the shops should have a great breakthrough. But the author statistics that there is not much difference between the flow of people at the scene of the activity and usual.

Obviously, the sales promotion is done, but the business has not received the expected effect, not only wasting manpower and financial resources, but also combating the confidence of the next promotion.

As we all know, business promotion activities, the biggest purpose is to attract customers, improve sales.

What is the problem? The author finds out that the problem lies in the pmission of promotional information.

As for JACK&JONES's activities, the author, as a regular customer of JACK&JONES, did not know JACK&JONES was promoting sales if she did not drop in to Liqun shopping center.

Sales promotion, because the work done in preparation for promotion is different and the effect is different. Especially when sales promotion information can not be effectively spread, customers do not know how you are promoting sales, and how can businesses achieve sales promotion purposes.

We can see that many stores in the promotional activities are simply making a notice of discount cards in the store, which makes the sales promotion effect of the business greatly reduced. How can we effectively disseminate promotional information and make sales promotion the best? There are two aspects of the promotion of store promotional activities: promotion in store stores (special counters) and promotion of single stores.

First,

1. make good use of membership information.

Membership information is divided into: membership information and store members' information.

Membership has now become a regular mode of business operation, but membership of many businesses is only a form. I find that other than the beauty salon industry has fully played the role of members in the promotion, other industries do not make full use of the profit models brought by good members, especially the clothing stores. When they are promoting sales activities, they will habitually ignore member groups.

The promotion of the special store is usually divided into the promotion with the shopping mall and the individual application for promotion. Remember that when making sales promotion plans, it is necessary to make good use of the overall membership information of the shopping malls, and can apply to the relevant departments of the shopping mall to call the target groups suitable for their own business category. They can use the name of the store to inform or sell the promotional information in the name of the special store, and spread the promotional information through such groups, so that the quantity can be promoted quickly and effectively.

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[case]D brand is a clothing store, located in a department store in the island city, which is subject to a discount sale promotion from headquarters, because the department store is a senior department store with a steady daily average traffic volume. In order to effectively spread promotional information, members exchanged information with their shopping malls, selected suitable age groups for their brands, and in the name of shopping malls, through SMS, E-mail and selected members, the sales promotion of this counter was announced. On the same day, the sales volume of the promotions was as good as weaving, and sales were hot.

2. do well

In addition to the promotion card in the store, we should make the best use of various channels in the shopping mall for promotional information, such as shopping malls POP, X display of related channels, DM placement of cashiers, etc., so as to maximize the promotion of promotional efforts, increase the attention and the flow of people.

There is no difference between the flow rate of ordinary people and that of ordinary people. After analyzing the reasons, we arranged the X exhibition stand at the four main passes and promoted the DM at the property service counter for people to take it. After that, in order to increase the influence, we made a special promotion with the stores and bags in the neighborhood, and the nail shop was put in its shop, and printed a batch of 15 yuan vouchers, which were distributed to the customers in their stores to enhance their enticement. Ai Fu clothing is located in the boutique block of Wanda mall. When doing promotional activities, it also set up discount cards in the store just like other businesses, but during the promotional activities,