Fur Rush Back: Fake Grass Can Also Create Luxury.

It is the dream of countless women to dress up with luxurious symbolized fur. It is also the most controversial garment on the stage. No matter whether it matches shoes, coat or necklace, it is indispensable.

2010 in the autumn and winter stretches, the real and fake fur show their skills and return magnificently.

In the clothing industry with the theme of green environmental protection, animal real leather instead of artificial leather has become an inevitable trend in the industry. The process of fake fur is more complicated and more expensive than buying real fur.

According to the US fur and fur Information Committee, the number of fur in the autumn and winter stretches has increased by 20% over the past year.

In Oscar de la Renta, the coats are lined with fox fur; in Lanvin, black short jackets are decorated with fox fur collars; Carlos Miele shows fox fur jacket and Russian lamb coat; Helmut Lang is a grey rabbit vest; Jean Paul shows a black mink coat; a fox fur, mink skin is cut, a woolen coat, scarf and vest are sheared.

Torben Nielson, chief executive of Copenhagen fur, a Danish fur auction, says fur prices have doubled on the basis of last year, and mink and Persian Lamb skins are selling exceptionally fast.

"China and Russia are surging: China accounts for more than half of the trade volume," he said.

Half of the fur is consumed in China, and half of it is made by Chinese fur merchants in luxury brands. "

Despite the warm weather, the Peta has repeatedly appealed, but the frequency of stars wearing fur has increased.

Not long ago, Kate Moss appeared in a London restaurant wearing fur vest. The next day, Katie Grand, editor of Love magazine, appeared in Louis Weedon's white fur dress.

Robert Burke, a luxury consultant in New York, says fur is popular because it has found a sense of modernity in fur.

"It's no longer an old fur coat.

Fashion designers marked themselves with fur.

Fur is not only an old designer, but also a young designer, such as Thakoon and Zac Posen.

Thakoon collages fox fur, mink and raccoon skin into a jacket, and Posen uses fox fur in colorful coats.

Brix Smith Start, owner of Start London, thinks fur is dominant, partly because of the economy. Consumers need something that can be preserved and "visible luxury".

This trend is even reflected in accessories: Manolo Blahnik's high-heeled boots are covered with South American chipmunk skin; C e line's Satin fish mouth shoes are made of rabbit skins; Louis Weedon's necklace is also adorned with fur.

Although fur is becoming more and more popular, retailers and consumers still can not agree on fur issues.

So the Fur Association has been trying to change its image.

Saga fur represents 3000 farmers in Finland and Norway.

They have been working with young fashion designers for 10 years, providing sponsorship for the conference and providing free samples, which aims to create a fashion sense for fur and delight young consumers.

Diane Benedetti, vice president of advertising and promotion at North American fur auction house, said: "young people are also buying fur, and they are more concerned about the origin of fur.

We cooperate with environmentalists; the fur industry is very strict in management.

We have also made great efforts in ethical communication.

People also accept fur again because of this.

We look at fur from an environmental perspective.

It is better to buy fur than to buy nylon jacket, which takes 30 years to degrade, and can not be recycled. "

However, many designers resist leather, such as Miu Miu, Chanel and Nina Ricci.

They use high quality fake fur to create the same luxurious effect.

Sarah Curran, founder and chief executive of retail website My-wardrobe.com, said: "we see the growth of high quality fake fur, mainly in Jaeger London, Sportmax, See by Chlo and Love Moschino.

About 35% of the coats we sold this season are fake.

Ed Burstell, purchasing director of Liberty, said: "the quality of the fake grass has been greatly improved.

Before the fake fur looks cheap, now basically can not see the difference.

Since last autumn, the sale of fake grass has increased to three times.

Burstell said consumers are also against the fake fur because the price is the same.

"People do not realize the benefits of fake grass.

Making a good fake grass is more complicated than buying real fur. "