"Thousand Years Of Extreme Cold" Has Blown Down The Down Jacket Market &Nbsp; &Nbsp; Merchants Blindly Hoarding Goods.

In recent days, the report of "a thousand years of extreme cold" has been widely spread and has become the most interesting topic for the public nowadays. and Down Jackets Wait for "warm card". clothing The products are also affected by the rising wind and even warm Xiamen.

Down jacket goes public ahead of schedule.

Yesterday, reporters visited various shopping malls. Although the winter wear is only about 20%, most of it is Autumn dress The world. But unlike previous years, many of the counters have seen the "pretty" figure of the down jacket. It is said that the temperature will be very low in winter this year. Many customers begin to buy clothes such as down garments in advance.

"This year, Xiamen is cold early, and the Internet has been talking about" the millennium is extremely cold ", worried that this winter will be particularly cold, first buy a set, prepare for a rainy day. In the rainbow ESPRIT counters, Mr. Li, who came to pick up down coats, said.

Miss Only, a shopping guide, told reporters that the time of the down jacket Market in November was generally in November. "Buy quite a lot of people," Miss shopping guide shows a price of 699 yuan in the skull pattern down jacket, "light this set, the day before yesterday, sold 3 sets." She said that although Xiamen is relatively warm in winter, there are many foreign population and there are still some markets for Down garments. "As for the price, the average price of the down jacket is about 15% of the brand this year, which is generally 100 yuan higher than last year."

On the Internet, some Taobao sellers are advertising gimmicks with "thousand years of extreme cold". Many large clothing shopping websites have already been on the 2010 new down jacket. In a number of online shopping mall that sells down garments, the price of the down jacket is up to 1067 yuan, and the new Boston 2010 new down jacket is up to 2064 yuan. Overnight, almost all the famous brand down clothing has soared to 1000 yuan.

Fashion enterprises get wind of fashion

According to the insiders, the "thousand years of extreme cold" has a certain effect on the price of down jacket, but the main reason is the rising price of raw materials. The price of duck down from last year's nearly 100 thousand yuan per ton to 300 thousand yuan, or 3 times. And the production period of down jacket is long, and the situation that the down supply is in short supply is difficult to alleviate. This year, the price trend of down jacket is unavoidable.

Many garment enterprises are also moving on, hoping to make a "warm money" through this "cold current".

Some small dealers have begun to hoard down coats. "All you need to do is to eat. Before September usually began to purchase. But it is said that this winter is extremely cold, so many people start early and increase the volume of purchase. Xiamen down clothing dealer Liu told reporters. "Even after late payment, the goods will be taken away by others." Ms. Liu sighed that this year's down jacket is really tight.

Manufacturers are also "unwilling to be lonely". "After hearing the news of the cold winter, we added more than 10 styles of cotton clothes." Lin, manager of a garment factory in Jinjiang, said, "after hearing the news of the cold winter last month, the factory also processed and made a batch of new cotton padded clothes." Another well-known sports brand staff revealed that they responded more quickly and would increase the proportion of thermal products.

Blind hoarding and hidden worries

What is "a thousand years of extreme cold"? Rumors say that the northern hemisphere countries will suffer thousands of years of cold winter if they are affected by La Nina. Some Asian countries such as China are afraid to escape. However, recently, the China Meteorological Administration said that there is no sufficient basis for the argument that "the millennium is extremely cold".

And this also brings hidden trouble to hoarding Enterprises: hoarding so many goods, if the weather is not imagined cold, then how should enterprises digest these stocks?

Some clothing enterprises say that after all, the weather is only expected, the production cost is increased at the moment, and the large inventory means big risk. They prefer to adjust the stocking amount in time according to the market demand.

The industry believes that clothing companies so blindly believe "rumors" and a large number of hoarding down is not a sensible practice. Proper hoarding can be done. The key is a "quantity" problem. Enterprises should choose according to market demand and their own digestion ability instead of blindly following blindly.