Brand "Celebrity" Marketing Form Is Not Necessarily Used.

Textile and clothing

Celebrities are not only the brand names of celebrities, but also the homonyms of brand names and celebrities, so as to realize the rapid rise of their brand prices and values. For example, Jordan, many consumers believe that sports leisure brand Jordan is an American brand, but in fact it is a pure "domestic blood" brand.

At present, there are basketball, sports shoes, clothing and other products, such as "Yao Ming", "Yao Ming generation" and "Yao Ming family" and so on. But Yao Ming has issued a statement that he has never authorized any other sports clothes and footwear enterprises except Reebok to use personal portrait to promote business.

In 2007, a clothing company in Nanchang advertised Confucius and Laozi as his suit models.

This behavior has aroused widespread public concern and evaluation, gained a high reputation in a very short time, but has also attracted widespread criticism.

Celebrities

What are the adverse effects of it? Because without the permission of celebrities, it is impossible to establish a positive image in the minds of consumers; it is likely to be prosecuted if there is suspicion of infringement of the right to use the names of celebrities. If celebrities are in trouble, they will have a direct negative impact on the brand. All three points are the negative effects of the respondents.

Marketing form

And consumers are not the focus of attention, the product itself is the key.

Respondents believe that high quality products and excellent service are the key to the brand of "celebrities" if they want to have long-term development.