Chen Zhongshi: Create A New Child Shoes Kingdom By Heart

Under the new market system, sustainable

Under the new situation, Tutu, the brand of Fujian Europe and America dragon group, takes the lead brand of China's children's shoes health field, takes the lead in the national counterparts to hold high the banner of reform and innovation, and introduces fine operation development mode. It goes hand in hand in the construction of professional teams, optimization of production processes and dissemination of brand reputation, and has achieved remarkable results in less than half a year. The prototype of a new era of children's shoes has been formed.

Heavy gold and specialization

In the spring of 2010, Chen Zhongshi, chairman of the Fujian European and American dragon group, was busy buying and buying horses from all over the country.

Those who are in the company are paid heavy gold and are placed in the important positions of the company.

This was considered unthinkable six months ago, because the risk of haze has not yet landed, which seems too risky.

However, Chen Zhongshi, chairman of Chen Yu Long group, has a more long-term plan.

"In China, the development of private enterprises is largely driven by policies.

At that time, I observed that after the crisis, there is bound to be a qualitative adjustment. The market will be more subdivided and the team will be more professional.

Chen Zhongshi said.

Chen Zhongshi's reform focuses on three aspects: organizational framework, departmental leaders and interdepartmental collaboration capabilities.

In terms of organizational structure, a general manager of team building was appointed. At the same time, the original departments of human resources, administration, marketing, finance and other departments were reintegrated, and a brand promotion department was added. This framework was formed. In the past six months, the focus of the work was on the functional construction of departments and the coordination work between departments.

When it comes to effectiveness, Chen Zhongshi told reporters that it is difficult to measure the effect of change at a quantitative level, but after the first round of adjustment, there is indeed a new development.

Chen Zhongshi said that in the manufacturing industry of Quanzhou, extensive management has long been in the leading position, which has led to the fact that the mobility of enterprises is large, the sense of belonging of employees is not strong, and the construction of corporate culture is also superficial.

After the first round of team building, the responsibilities of various departments are more clear, while giving them corresponding rights, their subjective initiative is more active.

While improving efficiency and reducing internal friction, its development potential can be optimistic.

Optimize the production process for the grass-roots staff welfare

Chen Zhongshi is doing a very small and significant thing recently. At present, the Central Committee pushes the collective wage consultation system of enterprise employees. He convenes the enterprise union to put the system into the enterprise to ensure the welfare of employees.

In the face of the "pay surge", Chen Zhongshi has always been very calm, "all the way to work for the enterprise, it should be given."

Such details are reflected in every corner of the European and American dragon group.

In the first half of the year, Chen Zhongshi introduced a batch of advanced production equipment to optimize the production environment of the grass-roots workers, and promoted skilled employees, and noticed the needs of the grass-roots employees from all aspects.

In Chen Zhongshi's view, in the process of growing up, enterprises must first understand how to share the growth of enterprises with every employee who grows up together.

"At the grass-roots level, we will gradually improve our performance and establish a more perfect salary system based on performance.

At the same time, we will intensify our efforts in the labor union to create more abundant amateur life for the grass-roots employees. "

Chen Zhongshi said.

Intensive cultivation of "Tutu" brand reputation

2010 is the year when the "Tutu" brand has improved its reputation. Chen Zhongshi has made great efforts in this theme.

After the establishment of the brand department, the first step is to enhance the brand VI.

In Chen Zhongshi's view, the image of a brand extends from inside to outside. After the gradual improvement of team building, the external momentum will be displayed.

"In the past, our image showed lack of beauty and strength, and could not fully interpret the strength of the enterprise."

Chen Zhongshi personally visited the outdoor image of the key market, and asked the brand department to come up with solutions. After several brainstorming sessions in the marketing department, the brand department and the R & D department, the brand promotion plan became clear.

"We summed up the crux of the problem, because the past few departments did not form a collaborative mechanism, the marketing department is doing the work of the market, the demand tracking is not thorough enough, and can not be timely feedback.

Now we basically formed the demand from the marketing department, the brand Department came up with solutions, and finally compiled by the senior level, completed a plan, followed by the market department tracking feedback mechanism.

Chen Zhongshi said.

After the formation of the night vision of the European and American dragon group, the promotion of Tutu brand is more rapid, and has participated in World Expo. During the world cup, it has opened the theme website to participate in the world cup. At the same time, it joined hands with Chinese language queen Cai Qin to perform the "no sentiment" concert at Quanzhou Strait gymnasium.

After the strengthening of the brand planning, the European and American Dragon Group also worked hard to promote the platform. At the beginning of this year, the Tutu youth and children development association was set up, and the brand was integrated through the establishment of the juvenile public welfare development platform.

Tutu's brand reputation will be further developed. Chen Zhongshi said that the promotion of brand reputation is a long-term systematic project. It is impossible to achieve overnight. However, he firmly believes that with the correct development ideas and strong executive team, this is a matter of water to canal.