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    The Ten Most Creative Advertising Slogans In China

    2010/10/23 15:10:00 1567

    Internet Advertising LanguageInformation PmissionAdvertising Effect


    One, love everyone, everyone link


    To: Renren net (original campus network)


    Comment: as the leader of SNS platform, Renren's emotional orientation is very appropriate.

    The Internet is the link between people and friendship.

    information pfer

    this

    Advertising language

    Interpretation of Renren's new positioning, through dredging interpersonal relations has become the main focus.

    In October 27, 2009, Renren held a conference on Renren alliance strategic alliance. It formally announced that Renren would connect fully with the excellent websites in all vertical fields through everyone connection technology, so as to bring richer internet life experience to users.

    Thousands of oak people's Renren network released the strategy of "everyone connection". Through this technology, the vertical links of TVNET, Interactive Encyclopedia, celestial network, travel study network, public comment network, watercress network and other vertical domains are fully connected.

    Chen Yizhou, chairman and CEO of 1000 oak, said that Renren does not need to do content as long as there is "everyone connection".

    According to Renren's expectation, through cooperation with the third party website, Renren will get the growth of the number of registered users of 30%-200% and the growth of 15%-100%'s autonomous production content.


    Two, the world is watching.


    From here: Youku


    Comment: "the world is watching" is very vivid and vivid. It fully demonstrates Youku's cultural connotation and brand positioning.

    Youku's target group ownership and aggregation will create unlimited possibilities for Youku's future business value and provide a new platform for the issuance and promotion of traditional media.

    In the future development, the cooperation mode of Youku platform will be varied.

    "The world is watching" is a new network lifestyle advocated by Youku, "Gu Yongqiang said excitedly." we want to create a micro video Expo, a micro video quality library for netizens, a video experience world, create, exchange, recommend and share. In Youku, everyone can become a pioneer of video fashion, expressing themselves in video language and sharing the world.


    Three, Baidu, you will know!


    To: Baidu


    Comment: simple, easy to remember, and catchy! Since Baidu Inc entered the Chinese Internet market, it has been developing the Internet core technology that is truly consistent with the Chinese custom and has the mission of expanding the core technology of the Internet.

    Baidu's goal is to improve the technological composition of China's Internet and help China's Internet develop faster.

    For this reason, Baidu not only brings products to solve the basic problems of the Internet (information search and information pmission), but also brings the new culture of Silicon Valley style and the new concept of Internet application.

    Once you know Baidu, you will know that it contains a great spirit and a sense of responsibility.


    Four, to find customers, check orders, search the Bay net.


    Come to: search Bay network


    Comment: the advertising slogans of change advertisements are more intense, and each word flows out of commercial nature. But after double progressive, it does not make people feel disgusted. Instead, it arouses a desire for knowledge. "Is it really amazing to find customers and check orders?" after seeing it, people can't help asking themselves.

    Search engine is the fourth generation value search engine, which provides a new marketing mode for the Internet, and it is more precise, efficient and convenient.

    From the creative point of view of advertising language, it is very good to make use of brand Progressive Association and focus on the "net" through the focus of thinking, so as to create a distinctive way.

    Advertising effect


    Five, the more we work, the happier we are.


    To: Lenovo (Lenovo official website slogan)


    Comment: the way of understanding the slogan and search net is also the way to maximize the brand appeal through Lenovo.

    But "working and happier" is an atmosphere of creation. What makes people "happier and happier" is the beauty of the slogan.

    Of course, Lenovo computers.

    {page_break}


    Six, do not steal vegetables, play to make money


    Come to: Beckham net


    Comment: after stealing vegetables, the words related to it were in a mess.

    But there are not many classical ones.

    "Not stealing vegetables and making money" is a heterogeneous group. It even went on the list of the ten Internet buzzwords in 2009.

    The greatest beauty of this slogan is in the sentence pattern of "not playing XX, playing XX". Through sharp contrast, people can be curious, do not steal food, and play with money.

    This is where the trap lies, as well as the creativity.

    Voiceover is that the information bank of Beckham can let you play and earn money. It is closely related to the "money making behavior" as a means of making money.

    There is another meaning to play: SNS, Kaixin and Renren are all very popular. They all come from "play", but the Internet is easy to make people empty. If "play with money" is combined, it will be different.

    This is the meaning of my own speculation, in the end, how to see benevolence, wisdom and wisdom!


    Seven, mix circles, mix friends!


    Come to: 360 circles


    Comment: the 360 circle is the most fashionable young people's social networking platform. It is committed to promoting the trend culture of the new generation in China. It provides young people with the desire to express themselves, exchange ideas, share fashion and pursue the trend through all kinds of functional products based on Internet application.

    The 360 circle of advertising language is "mixed". The sooner or later it is necessary to repay it.

    A kind of ridicule, a kind of self mockery, but there is a positive upward trend.

    If we lose the word "mixed", we will become a "mixed circle" and "make friends".

    Bilingual overlay often has a surprising effect.


    Eight, love grapefruit and love cuckoo


    To: CCTV network


    Comment: 2009 is over, the world is over.

    Internet

    There has been a "network video boom". Potatoes, Youku and Ku6 have been through the long winter. They have ushered in the boom of video websites. However, the major Internet giants have launched a video war.

    EBU and grapefruit are the pieces of the network layout of CCTV, but their effectiveness is not to be ignored.

    In the future, cuckoo will be singing day and night, grapefruit is wonderful.


    Nine, my friend, my home


    Come to: 51.com


    Comment: 51.com, as the earliest SNS platform in China, "my friend and my home" is a good way to show the essence of the community website.

    Make friends and enjoy life and choose a network home for yourself.

    Let 51 bring warmth to your family and care for your friends.


    Ten, share things around you anytime and anywhere.


    Come to: Sina micro-blog


    Commented: with the easy to understand, concise and bright, it reveals the true meaning of micro-blog.

    Like whispering whispers between friends.


    Sina micro-blog is a Twitter website that is launched by Sina network and provides microblog service.

    Users can publish messages or upload pictures through web pages, WAP pages, SMS / MMS, and API has not yet been opened. Therefore, third party software or plug-ins can not be used to publish information.

    Sina can think of micro-blog as "micro blog" or "one word blog".

    You can write what you see, hear and think in a sentence (not more than 140 words), or send a picture to your friends through computers or cell phones anytime, anywhere.

    Your friend can see your information at the first time and share with you at any time.

    You can also pay close attention to your friends and see the information released by your friends immediately.

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