Seven Misunderstandings Of Enterprises In Promoting Network Marketing

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Before I wrote an article entitled "why SMEs can not retain Internet talents", we made some preliminary discussions on some cognitive problems. Next, we will talk with you about the six major issues in enterprise network marketing promotion.

Misunderstanding 1: network promotion is not equal to network marketing.

Many friends who have just contacted the network marketing like to confuse network marketing with network promotion. They think that network promotion is network marketing, and network marketing is network promotion. In fact, it is not.

First, let's talk about the difference between the two.

Network promotion focuses on promoting two words. From literal understanding, the promotion of two words means making the product as much as possible for more people to know. As long as we let others know that this product is available, the purpose of promotion is achieved, and it is also a successful promotion.

Often the network promotion investment is relatively small, from the human aspect, a person can also operate.

The key to the success of network promotion is execution, such as changing links. This is a basic promotion.

It's easy to do this job well, just talk to OK on the Internet every day.

Even if we talk again, we will get hundreds of people when we look for ten thousand people.

This is all about executive power.

Internet marketing focuses on marketing two words, and the purpose of marketing is not only to promote people, but also to let people know that products are OK.

The key is to produce real economic benefits.

To measure whether a marketing job is good or not, it often depends on how many products or services it sells.

And usually the investment in Internet marketing is relatively large. Nor is it possible for a single person to get it done. Teamwork is needed.

Creativity is the key to network marketing success.

For example, event marketing, as we all know, many people understand how to operate.

But the key to the success of event marketing depends on how well the event is planned, which is entirely creative.

The same events can not be duplicated.

It does not mean that the executive power is very strong, and very hard, we can come up with good ideas.

So when doing network marketing, we must pay attention to that, we are doing marketing, not promoting, do not stare at promotional data.

For example, just look at the number of IP and so on, we must look at the final marketing results.

And the same is true for recruiters. It is necessary to distinguish between the promotion staff and marketing personnel.

If the recruits are promotion personnel, then do not give people marketing targets.

Myth two: Internet marketing is a life-saving straw.

It is good for enterprises to attach importance to network marketing, but the expectations of individual enterprises are too high.

Especially in some highly competitive industries, or enterprises that have encountered bottlenecks, they like to regard Internet marketing as a life-saving straw, and think that only by network marketing can they save an enterprise.

This idea is biased.

Internet marketing is a marketing tool.

It's just borrowing the new high-tech platform of the Internet.

Although it may be cheaper and more effective than traditional marketing means, it is absolutely not to say that doing Internet marketing can bring a bankrupt enterprise back to life.

Whether an enterprise can get a good health depends entirely on whether the enterprise puts the users first, and whether the products and services are excellent. This is the key to winning the business.

Myth three: Internet marketing needs no investment.

Compared with traditional marketing methods, Internet marketing really pays less, but less investment does not mean no investment.

Especially in the manpower sector, many enterprises have one or two people in the network department, but they shoulder the task of website planning, technical maintenance, content construction, network promotion and online sales.

Even some companies have to manage the LAN and computer maintenance of the company.

I don't believe there is such a ten omnipotent marketing promoter.

Even if there is, it is not in the major companies as executives, but also to go to entrepreneurship.

It is impossible to have a small salary in a small company.

Tips: This article is a friend of the founder and blue flame member Jiang Likun, who wants to take part in marketing training and reading more articles. Please search for a push or Jiang Li Kun, and you can also visit Jiang Likun (Pinyin).

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Myth four: a website is marketing.

Enterprises often need to build a platform for marketing, for example, a marketing website.

Personally, it is really necessary to build a website like this.

But this is only an integral part of network marketing, and network marketing is a systematic project. Instead of building a website, it can be called network marketing. The establishment of a website is only the first step.

In addition, many enterprises still have a misunderstanding. After the website is built, they blindly stare at the IP, PV and number of websites.

Enterprise station is not entertainment station, it is impossible to have high traffic volume, and the enterprise station usually does not update, nor does it have content.

As mentioned above, enterprises do network marketing to bring benefits and pursue benefits.

Misunderstanding five: do not attach importance to website packaging.

Then the above said, even if there is a website called the Internet marketing, that is not to say that to do a website is OK, also need to wrap the website well.

Because the website is the first window of the enterprise on the Internet, its image will directly affect users' recognition to us.

This relationship is somewhat like the relationship between lovers.

If a boy looks at a girl, he must make a good impression when he first contacts, so that a series of stories may happen later.

What kind of impression should we give to users? Trust?

The key to success is whether we can give users a sense of trust.

On the basis of trust, consider other factors.

As for this issue, I have also written articles before, and interested friends can search for it: how to establish a brand image through the website.

Misunderstanding six: Internet promotion is posting.

A few months ago, a friend found me. He was the boss of a financial company and wanted to promote marketing through the Internet.

I hope I can be their operation director or help them recruit an operation director.

In the process of communication, this friend made several times to say that the promotion of Internet is very simple, that is, post posting.

As long as we are steadfast, we can sit down every day and do what we post.

And the salary he gave to the operation director is about 4000.

At that time, I was very euphemistic like this friend expressed a viewpoint, network promotion is not just posting.

And even the post itself is a very technical job, not to say that you know the search forums, registration forums, and then copy and paste posts.

Although everyone jokes that the Internet is IT migrant workers, but doing things are not as technical as porters.

If the enterprise really regards Internet promotion as a network migrant worker, imagine it as a completely unskilled job, then it will be equal to losing at the starting line.

It has lost the opportunity to compete with its competitors on the Internet.

Myth seven: think SEO is all.

Because of the improvement of search engine market share and the popularity of SEO technology, many enterprises have chosen SEO as a means of network marketing.

But SEO is just a kind of network promotion method, not the whole network promotion.

Moreover, as I said before, network promotion and network marketing also have a bad relationship.

So do not think that doing SEO is equivalent to doing network marketing.

Even thought that the enterprise does the network marketing, only SEO one way.

And simply from the point of view of the SEO, to achieve a good SEO effect, the need for multiple cooperation.

Even though SEO can bring a large number of users, whether it can retain or not, we need to see the products and services of enterprises.

Otherwise, it's still white.