Why Can Smes Not Retain Internet Talents?

It's hard to find a job. And what is the compensation for enterprises? Recruiting difficulties It's hard to recruit people. In particular, some other enterprises are depressed. It is hard for them to coax and deceive a single person. They run away in two and a half days. Why is it so? Why do they say it today? Small and medium-sized enterprises A difficult problem in recruitment: why not stay? Internet talents 。

　　 First, let the donkey wear the mill and not feed the donkey.

Let me tell you a story first. A friend has worked for more than ten years. He has been born in technology, transformed into marketing, and then run by himself. Now a famous company manages, at the same time for other companies to do marketing management training. It should be said that this is a typical compound talent. This brother has a hobby and likes to interview, hoping to learn about different companies' corporate culture and business strategy. On one occasion, an interview to an enterprise was quite enjoyable and the company was very happy. Because looking at my resume, X is too talented to talk about it. So the interviewer was happy, clenching his teeth and stamping his feet. He gave a very high price, 2000 yuan a month! This is the story happened in Beijing.

Some comrades may not feel bad about the story, because there is such an idea: high salary is no problem. The key is to have the ability to bring the corresponding value, such as the salary and performance. There is nothing wrong with the idea, but let's look at the following story.

The story still happened in Beijing: a friend's company recently launched a new project and opened a Taobao store. Because it is a purely traditional production enterprise, it wants to recruit some comrades who understand the Internet. The way of salary is base salary plus commission. The bottom salary will not be said. It must be low. The royalty is 20% of the profits. I reckon it is equivalent to 1% or 2% of the sales price. I think a little IQ will do this: if you find that this shop can really make money, you can quickly pack up and walk away. Because I am doing more than I earn.

Looking at these two stories, many owners may throw bricks on me and throw out a lot of reasons. Different enterprises do have different difficulties and difficulties. But no matter what the reason is, there are three questions. Please understand it first.

1, although all the IT people are called network migrant workers, their work is really different from that of the migrant workers. It is not true that two of them will be able to move bricks. Wages and abilities are basically proportional to each other.

2, if you can not find talent and retain people from the material level, then you can give something spiritual. For example, the charm of the leader, the charming corporate culture, the bright future, the good platform and so on. We can study Ma Yun business, why team members to abandon the original high salary job only 500 yuan a month to follow him?

3, if your enterprise is relatively deficient in material, it will not give you a happy mood in spirit. Congratulations, your enterprise is a standard springboard and a free talent training course. It will continuously train and deliver talents for other enterprises. {page_break}

　　 Two, let the big girl give birth to children. It's not reliable.

Let's start with a story: a few months ago, a friend found me, hoping to give advice to his company's website: This is an industry website with many years of history, with three or four full-time staff. After years of precipitation, there has been a certain brand and traffic volume, but at present there is a bottleneck, and how can traffic flow up? So they want to seek new growth points by increasing entertainment content.

After planning, they launched a Flash mini game channel, and wanted to bring this channel to at least X IP per day for half a year. But because the other side did not promote the personnel, so he found me.

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I first studied the website and found that there are many serious defects in it. If we can effectively improve these defects, we can achieve the purpose of increasing traffic without adding any new channels. After all, traffic generated by small game channels is not much use of garbage traffic. So I first promoted a set of website rectification plan. As a result, after asking for leadership, the friend replied, "no change."

This road is blocked, and we can only think of other ways. After studying it, we found that the other side had more than twenty two channels and columns with PR 5. And its parent company's website resources are very rich. SEO. And this small game website itself is also very suitable for SEO.

So a set of SEO solutions was released again, and the result was answered again by friends: SEO can, but the resources of the website can not be used. Finally, my friend reluctantly told me that leadership means to make this channel a new station. In addition to giving two part-time jobs, there is no other resource.

When things got here, they were speechless. I told him very clearly: if you have a way to make a brand new game channel tens of thousands of IP without any resources, then quit your job.

In fact, the core contradiction behind this phenomenon is the "layman". This contradiction often appears in Internet Co, which is invested by traditional industries. Specifically, no analysis is made. Because I have written articles before, I would like to take a look at the "reasonable points for promotion task indicators". Let's repeat the conclusion in this article.

1, the Internet industry is a brand new industry with great differences from traditional industries. So comrades who want to switch to the Internet industry must first update their minds.

2, if you are a layman, please turn yourself into a layman. Otherwise, he will not be crippled by others. He will be crippled by his own worries first.

3, we must learn to delegate power and trust others. Don't mix up things that you don't understand and give them to those who understand. If you really feel uneasy, you can find some third party companies or people to consult.

4, be careful not to be too impetuous in the Internet. Your mindset is very important. According to the author's observation, at present, China's successful websites are very few, and most of the websites have gone through two or three years' precipitating period before they succeed. So we must be tolerant of loneliness. {page_break}

　　 Three, go back and forth and say nothing. Big worry

Tell me another story and find out today's story: in Beijing, a recent friend found a promotion job. The monthly salary is less than 2000, but the boss promises to give XXXX bonus as long as the website traffic is X times. After the entry of friends, the volume of traffic increased significantly over the month. After two months, the traffic volume turned over several times. The result is not only a bonus but also a pay point. My friend can't help it. I can't afford to eat anymore. So, on the QQ, euphemistically consult the boss when the salary will be paid. The boss was very frank and promised to send it at the end of the month. Then the friend asked if the bonus would come together. As a result, the boss changed his face and asked his friend, "what position did you apply for?" "Internet promotion?" "since it is a promotion, then increasing the flow is your duty and what bonus?"

With this in mind, my friend is speechless and resigns directly. A month after the friend left, the website went bankrupt.

When we were very young, people around us taught us, "we must count our words". Later, when I went to school, I realized that this is only a folk saying. What the official calls "keeping faith" is one of the most basic qualities that people should have. But do not understand why the most basic conduct of life, fewer and fewer people understand, fewer people comply with. Especially in individual enterprises, especially. Do we really think that our employees' IQ is not as good as that of children in kindergartens? Can't you see that it is not trustworthy? Or do they think they are all Lei Feng?

　 Four, replace the company system with personal emotion. - irregular

There are so many story telling stories, this time I tell a fairy tale.

There is a little white rabbit, PIAPIA's wandering in the street. On the face of the wolf, the wolf came up without saying anything. "Popping" gave the little rabbit two big ear stickers and said, "let you not wear your hat."

The little white rabbit was wronged and withdrawn.

On the second day, she came out of the house with a little yellow hat and jumped out of the house. As a result, he met the wolf. He came up and popped it to the two big mouths of the little white rabbit, and said, "let you wear your hat."

Speaking of stories, there is no need to talk about this story, because many people have heard of this workplace story. The story looks ridiculous, but it is a true portrayal of the corporate culture and system in many companies. They are just like the wolf in the story. When a boss or a leader is in a good mood, he is a good comrade without wearing a hat. He is not happy to catch up with that day, and he will be slapped in a hat without wearing a hat. But the problem is that in reality, big grey wolves do well, but little white rabbits are hard to find. Even the obedient little white rabbit would run away after a few turns. Finally, how can a company live without a rabbit?