&Nbsp, The Charm Of Internet Marketing.

China just emerged Internet The blue book of public opinion shows that the word "embarrassment" ranks first among the catchwords in 2009. It's embarrassing, super embarrassing, ray embarrassing, are you drying up? The word "embarrassed" has become a word. network The most mainstream of culture, if you see this word, do not know how to read, do not understand what it means, that means you may be outdated.

Embarrassing culture + brand concept, achievement of perfect marketing case

In the Internet culture, because it looks like a helpless expression, it shows many interesting and pleasant extensions in addition to expressing embarrassment and depression. "The more happiness you get, the more happy you are," and "happy." It shows the close relationship between "embarrassment" and "happiness".

"It is precisely because of the happy mood of the word" Qiao ", and the" happy taste "of" harmony ". brand The theme is complementary to each other, so there is "the theme of" meeting the people together. " According to the person in charge of the promotion, "QQ food has been striving to create a unique brand of" happy personality "brand image, and harmonious and happy pistachio, especially to this happy and happy feeling to a new height. Today, the economic environment is not very ideal. Our original intention of organizing this activity is to hope that when we are under pressure, we can laugh at it and smile to face the cold winter.

User interaction + marketing promotion effect can not be underestimated.

The reporter searched "Lei Ren Qiao Shi" found that the search results on the first three pages of this vocabulary were almost monopolized by a happy heart. Take only the mop activity as an example. In just three days, it has covered nearly 1000 buildings and has reached hundreds of thousands of hits. Rough statistics show that this activity has reached tens of millions of people.

The activities of sina bloggers not only attracted grass roots, but also quickly attracted the participation of famous bloggers, such as Hunan's first blogger Zhou Bihua, Wuhan Writers Association member Jian Anran and famous blogger al Chen. Among them, many entries were pushed to the "wave head" with high advertising value, and the click volume and attention degree all rose to hundreds of thousands of levels.

Internet marketing economy and green promotion in cold winter

Chi Mei's new media leader said that the marketing of fast moving products should keep close contact with consumers and solve the "terminal hesitation" phenomenon of consumers through multi angle brand reminders. Reporters learned that the recent market in Beijing, the final sales volume of the pistachio fruit has doubled over the previous month.

According to the analysis of marketers, under the depressed economic situation, many commodities are difficult to support the high cost of traditional advertising, and then turn to network promotion with relatively high cost performance. With the continuous expansion of China's Internet users and the continuous development and improvement of the networked society, the majority of manufacturers are more inclined to flexible, efficient, high output and output network public relations communication.

The great influence of the event of "harmony and fun, thunder and human activities" will give more manufacturers an awareness of the innovative network marketing method that combines product marketing with grassroots culture.