The Successful Planning Mode Of A Online Tour Business Invitation Book
First,
In the middle age, there are old and small children. Especially after the stroke of father at the beginning of this year, they need to be taken care of when they are paralyzed in bed. The author has no intention of going further to the coast, and occasionally has this mind.
While lamenting the fragility of life, we also feel the importance of filial piety.
After more than a month at home, the local family did.
Network game
The company invited the author to take charge.
Marketing
In spite of the fact that wages are not high enough, they can also take care of their families and reluctantly agree.
This company is mainly engaged in the development and sale of online chess games. It has been established for more than two years. Although several games have been developed, there has been no improvement in rogue sales.
For more than two years, the company's financial situation is just out of the way. If this happens in coastal enterprises, the boss will not feel dizzy if he does not jump down.
Online game sales are very different from traditional sales, because product pactions are usually carried out in a virtual state.
However, as long as product sales are involved, there are product sales objects and product categories, and the selling points of products are refined.
How to sell products to sales people? First, you need to have a product.
Investment Promotion Brochure
。
Two.
The company also had an investment project book. After the boss saw it, he always felt impatient and lacking in temptation. He could not stimulate the desire to join the Internet bar business. His writing techniques were rather dull and needed further processing.
After the author came to the company, because of the responsibility of marketing, merchants are necessary information for salesmen, so the boss consulted the author's opinion.
According to the author's suggestion, he was always unable to write.
The boss later had no way to call the author to his office, saying:
"This business invitation book is for your department to use, simply you write it."
It seems that this is a piece of rock that has been thrown on its own feet. If it is not for its own sake, perhaps the investment book has been passed.
Now that the boss has made up his mind, I have to work hard.
Three.
Before writing this business invitation book, I carefully studied this online game company.
This is a network company based on the development of local chess game in Zhuzhou. After that, it is also the development of online game products based on local rules.
At this stage, it is mainly the sale of game software, the main source of profit is the sale of game code, the sales target is still Internet cafes, the Internet bar as the operator, through the Internet bar LAN operation, has not yet considered the operation of the public network.
Zhuzhou's local Internet bar market, the company through direct sales.
And the Internet bar is the agent system. The agents can develop the operation of the local Internet cafes. They can be OEM. They can also develop new games according to the local rules of the game and highlight the local characteristics.
Now the network chess game market competition is very intense, QQ chess, Lianzhong, Golden Island, face-to-face, JJ chess and card games are the main players of the network chess game, attracting the players of 80-90%, but these mainstream chess game businesses have a defect, they are all public network operation, the players are all recharged on the Internet, most of the profits are made by the network operators, and almost no profit can be made to the Internet cafes, mainly by selling occasional recharge cards to earn the difference, others are a little Internet surcharge, and the number of families with broadband is increasing. Throughout
The main profit of Internet cafes is the cost of Internet access. With the increasingly fierce competition in Internet cafes, the profit of Internet cafes has gone from bad to worse. Increasing profits by value-added services has become the best choice for every Internet cafe.
Four
After the analysis of the Internet bar game market and the understanding of the sales strategy of the company, I affirm that the chess and card game and other chess games are very different in the sales strategy, and more can make the Internet bar have a lot of autonomy in the sales.
Well known chess and card games are all operated by public networks. Players purchase code from Internet cafes only through online banking. Money has not gone through Internet cafes. Occasionally, they sell some game recharge cards to get a little gross profit, and more profits are made away by operators.
If the game is faced with Internet cafes and Internet cafes as operators, the Internet cafes will surely have huge profit margins. Although this section is not well-known now, Internet cafes will also push the chess game, and businesses will be mercenary.
{page_break}
Therefore, on the front page of the game investment plan book, the author took a very attractive topic:
Huge market profits
XX chess game
Internet bar merchants are once in a blue moon.
Then, the author introduced the situation of developing the chess game company, and made a general description from the company's scientific research situation, sales strategy, business philosophy and enterprise direction.
However, a lot of dazzling and moving words were used in the text.
Since it is a business invitation book, of course, the introduction of product categories can not be less. The author divides the chess game products of the company into three categories: Universal chess game, local characteristic game, and human-machine intelligent chess game (because in many cases, players can only play this intelligent game when they can't find their rivals at once.)
As the name suggests, we must try our best to recruit merchants, not only to introduce products, but also to introduce the selling points of these products and the characteristics of marketing and service.
It introduces the company's unique marketing strategy, but more importantly, it is the product.
Compared with QQ, Golden Island and other chess games, the game is better than the local rules. The rules are based on the local rules of the game. Local players do not need to read the instructions of the game. They can start playing. The players in Changsha can play according to the rules of Changsha. Wuhan players can play according to the rules of Wuhan, so the game is highly targeted and more suitable for local consumers.
In order to fully explain the reasons for joining the game, the author introduces the selling point of this chess game from nine aspects. This selling point also constitutes the incomparable advantage of the chess game and other chess games, and becomes an inexorable temptation for the Internet bar merchants to join the chess game.
Of course, apart from these factors, the game has other market support.
The author also wrote the market support which seemed to be able to be implemented in fact but hard to reach, and wrote the investment prospectus, in order to attract more Internet bar merchants to join the company quickly.
Although the basic situation of the chess game is introduced in detail, not all Internet cafes can become customers of the chess game, just as all of us can not become rich.
So the author set up some threshold for the Internet bar merchants who want to join the game. In fact, these thresholds are not high, and all Internet bar businesses can do it.
It seems that the investment brochures have basically been completed, but the success is far from being successful.
Therefore, the author once again emphasizes that the chess game product is a hen that lays down the golden eggs and moves all the contact ways of the company to the back of the investment manual.
At this point, the online tour business is finished.
Five
After the book was well planned and processed by pictures, it was distributed by the salesmen to the Internet bar merchants in the early May, and immediately attracted the intention of many local Internet bar merchants in Zhuzhou. Of course, the author also got the attention of the boss.
At present, the chess and card game has signed up six Internet cafes, and Zhuzhou will also become the template Market for the chess game to start successfully.
With the chess game playing in the local Internet cafe market in Zhuzhou, the investment promotion book will be introduced to many agents to guide the new round of Internet cafes.
Attachment: sample of merchants
Huge market profits
XX chess game
Internet cafes business opportunities
1. What kind of game is XX chess game?
XX chess game is developed by Zhuzhou XX Technology Trading Co., Ltd., a special local chess game specially designed for Internet cafes.
XX chess game collection development, sales and service in one, is currently one of the most large-scale local chess game.
In recent years, the competition in Internet cafes has become increasingly fierce, and profits have gone from bad to worse. Game value-added services have become the only choice for many Internet cafes to develop profits.
XX game adhering to the concept of "win-win strategy, partnership world" enterprise development concept, to create a strong local brand chess game strong brand, fun and entertainment in one, take the Internet bar as the operation platform, let the Internet bar become the real leading role of XX game.
Unique marketing mode, unique local characteristics, XX chess game will open a new round of entertainment upsurge in the Internet bar industry.
Once, how many famous online games you have created in the game market, you must know something, so you regret not being able to catch up with that fortune train.
Nowadays, this market is surging, and XX chess games will be born again.
All kinds of competitions are going on.
With the rapid development of information technology and the growth of online games, the early arrival of online entertainment is evident.
XX chess game is ingenious, unique local banner, creative Internet cafe co - prosperity sales mode.
Taking quality as the cornerstone, entertainment as the way, and win win as the goal, we have continuously developed chess and card game products that meet the needs of consumers.
High-end products, strong projects, do not lose touch with wealth.
Two. What are the specific products of XX chess game?
General chess game: fight landlords, run fast, upgrade, PK sparrow Wang (two mahjong), Pai 9, 21 points, etc.
Local characteristics chess games: Changsha three hit ha, Changsha mahjong, Zhuzhou run fast, Zhuzhou deep hemp, Changde running beard, Zhuzhou bullfight, cheat gold flower, pull Tuo and so on.
Human-machine intelligent chess and card game: Winning treasure, fighting landlords, gold colored landlords, super landlords, bullfight, Changsha mahjong, PK sparrow king, Zhuzhou running fast, Zhuzhou deep hemp and so on.
Three, why choose to join XX chess game?
An Internet bar is truly the master of its own business.
A local character chess game that makes local consumers popular.
A wealth investment without additional costs.
Complete Internet bar game management training system.
The advertising promotion mode of three-dimensional bombing of local media.
The Internet bar management platform with unique commercial competition system.
Powerful and perfect game management and operation service.
Flexible marketing mode allows Internet cafes to do whatever they want.
Booking sticker system, creating Internet cafe's own game brand.
Four, XX chess game and those market support.
Whole process of marketing assistance
Advertising investment and marketing management consultant
Organize game development expert marketing consultant
Zero investment, zero risk and high return to ensure profit margins.
Advertising media, brochures, any combination of applications, good results, strong promotional efforts.
After the game is installed, the competition will be held immediately to enhance popularity.
Five. What are the requirements of XX chess game for Internet bar merchants?
Abide by the law and abide by the law and operate according to law.
Agree with XX game product concept and operation mode.
An independent PC machine is provided.
The designated person will be involved in the training of product use and responsible for the operation of the system in the Internet bar and the operation relationship with the manufacturer.
XX games only choose successful Internet bar merchants.
Six, XX chess game fortune Hotline
Business sea is boundless, business is difficult, are you still complaining that you didn't hold the chicken of "golden egg"?
Dare to pick up the phone, the miracle of wealth happens after communicating with us.
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