American Jeans Culture

The first batch to set foot on

"Jeans", or jeans, was first recorded in 1567. It is the name "Genoese" or "Genes" worn by merchant sailors from Genoa port city of Italy (Genoa).

The loud name of "Jeans" has only been officially adopted by Levi since 1860s. Before that, it was known as "Waist High Overall" or "trousers" (Pantaloons).

Levy Strauss (Levi Strauss) is widely recognized as the inventor of jeans.

He was a dry goods wholesaler who made fabrics, clothing and cereals. He was good at business and earned good reputation there.

The gray canvas trousers he sells is strong and durable, and the trousers are so refined that they are loved by the miners.

It is said that Levi's trousers were inspired by the design of tight crotch pants worn by Texas shepherd boys. He formally established Levy Strauss company in 1850.

The 501 Jeans produced by Levi are the originator of the world's known jeans.

The birth of jeans was undoubtedly associated with the heavy outdoor physical labor in the frontier. It was designed for miners, cowboys, railway workers, lumbermen and pioneers.

In the process of opening up to the western frontier, the rapid development of agriculture is accompanied by the prosperity of industry.

Although the urban population is growing rapidly, for the United States in 1880, it is said that 5/6 of the population live in rural areas, and clothing is still relatively simple.

Jeans are fully used as working clothes. In view of their superior quality, jeans are increasingly gaining the favor of manual workers.

The golden dream of overnight prosperity and the cowboy image depicted in the western movies of Hollywood make the jeans full of legendary colors.

During the depression of 1930s, wealthy Eastern people felt economically unable to go to Europe, so the western region became a natural place for them to go.

The East is not only intoxicated by the beautiful scenery of the Midwest, but also fascinated by the legendary hero cowboy in the West. They like the jeans that are worn by cowboys and are filled with rustic jeans.

By the mid 30s, almost all the jeans worn in the central and western agricultural belt were first brought to the bustling city east of the Mississippi River. Ever since then, jeans have entered the ranks of fashion apparel.

Women's overalls were published in the fashion column of American fashion magazine in 1935.

The second world war has become a decisive factor in the popularity of jeans.

At that time, the US authorities designated jeans as wartime important articles, once as the uniform of the US Army, and allied with the Allied forces into the hinterland of Europe.

After World War II soldiers returned home, a large number of jeans were sold on the local market, and European local clothing manufacturers were scrambling to imitate the original products of the United States, thus popularizing jeans.

In the United States, war has made women go to men's jobs, creating an unprecedented opportunity for the popularity of jeans among women.

At that time, students also wore jeans as a symbol of solidarity with workers.

After the war, everyone wore jeans, and jeans were the most influential clothing at that time.

Because supply is in short supply, jeans have also been a staple of the black market pactions between the United States and the former Soviet Union and third tier countries.

In 50s, the rise of the film and television industry created the anti traditional heroic image of the Americans. Cowboy culture entered the world with the brilliant era of Hollywood, such as the movie "rebellious rebellion", "Tianlun dream" and so on. The hero of the movie is James denim wearing jeans in the silver screen. She is praised by the public. Quot, the dream girl of the whole world girl.

Jeans are also the love of Hollywood stars Marlon Barndo, John Wayne, Elvis Presley, Madonna and others. It has become the goal of young people to emulate and pursue. The entertainment industry has played an important role in promoting the international fashion of jeans.

In 60 and 70s of twentieth Century, jeans played an important role in the anti war, anti system and anti traditional movement advocated by the new generation after World War II, and was once again regarded as the representative of revolution and rebellious image.

Workers and other workers still regard it as a work and life suit, and young people like school students and hippies are willing to make it a relaxed and fashionable daily dress.

Disco makes jeans a favorite of evening costumes.

The appearance of jeans has changed greatly during this period. The most obvious feature is that the traditional trouser cutting of trousers has evolved into trumpet modeling, that is, jeans and bell bottoms, and the width of trousers is unprecedented.

The new techniques of decoration, fabric, color, finishing and so on are emerging one after another. The popularity of jeans has gone all the way, and has entered a new era.

After that, designer jeans were introduced to the top of fashion fashion.

The price of jeans is not inferior to that of advanced women's clothing, which is an incredible tale for its original producers.

After more than 10 years of popular climax, in 80s, though designer jeans swept the world, the popularity of jeans in western countries actually cooled down. The old cowboy companies such as Levi company have taken measures to reduce the size and production line.

At that time, there was once a stream of quot; beggars installed "tattered".

In the middle of 80s, Levis took the lead in bringing back the basic propaganda activities. Other old cowboy companies responded, leading to nostalgia until 90s. The five pocket classic, red trousers and brass buttons instead of zipper jeans became a hot demand.

But in China, the jeans are hot just now, and the huge population resources and the concept of clothing are changing with each passing day.

In the great depression, jeans often give people an unpleasant association. The more people wear, the more people feel that the miserable fate of ordinary workers is everywhere.

This impression was emphasized in the works of the photographer Dorothea Lange and Walker Evans at that time.

Roosevelt's new deal included providing jeans to the poor, and people who had been slow down from the recession saw it as "quot; the survivors' uniform".

Almost everyone wearing jeans during World War II reminds us of frugality, solidarity and glory of working for the country. No one wants to be treated as idle class.

World War II spread the American flavor of jeans to every country in the world.