• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    2010, Garment Industry Transformation And Upgrading: Market Segmentation

    2010/10/25 11:30:00 73

    Garment Industry

       In people's impression, men's clothing starts. Dress up "Is a byword for orthodoxy and seriousness. But at this year's Clothing Fair, the collective appearance of the brands such as fig, Shan Shan, Luo Meng and Stico has completely overturned this impression. A man who gradually stepped out of the men's halo and "free to play" in different gender, age groups and different consumer groups has impressed the family.


    "A mature industry can find" new blue ocean "through market segmentation. According to the relevant person in charge of economic and Trade Commission, after recent years of development, products with distinctive characteristics have gradually occupied the production line of garment enterprises, and the indifference market requiring mass production has gradually given way to the differentiated market based on market segmentation.


    As a label of market segmentation, the "dress" has made "two positioning" for the market by creating a sub brand. Pacific bird launched JEANS, TRENDY, COLLECTION, Lok ting and many others. Two tier brand 。 The company has released 5 sub brands for fashion youth, executive officials and business people. Luo Meng includes the "beauty lion" of men's and women's clothing. It also extends the customers from the formal market to the casual and fashionable fashion market.


    "In the past, 25 year old young white-collar workers wore Youngor The success of the 50 year old was also YOUNGOR, and the nearly 30 - year - old wore the same decent. People responsible for the clothing industry association said that with the improvement of people's living standards, people with different consumption need more products that embody their individuality and highlight their hobbies. "The clothing industry has entered the stage of daily adornment and ornaments. Only if the enterprises have a clearer positioning of their products, can they have a place in the new round of structural adjustment."


    The more niche the market is, the smaller the positioning is. The more the clothing companies can avoid homogenization competition. Firmly locked in the "small crowd" men's clothing market of the 30 year old group and the upper and lower groups, the GXG, which has only been established for 3 years, has killed a blood bank in the clothing industry of famous men's clothing, and has become the fast growing menswear brand in China. "In 2007, we had only 15 shops. In 2009, it expanded to 220. This year, the number of GXG shops is expected to exceed 500. GXG general manager Yu Yong said.


    On the one hand, a good brand is a sharp weapon for enterprises to enter the market. On the other hand, the market with fine division gives the brand a deeper connotation. Positioning the high-end women's clothing market fig, after 3 years of development, with a high degree of brand loyalty groups are growing. "Precise positioning can create a brand awareness with clear personality and rich connotation." Yang Suhong, vice president of fig group.


    In many cases, the new consumer groups have been separated from the market segments and created a wider field of consumption. 3 years ago, Stico entered the ranks of home furnishing design and manufacturing, employing outstanding designers and professional template producers in Britain, Spain and other countries to engage in product design and development. At present, Stico has become the largest home clothing manufacturer in the province. "Although domestic consumers do not have a high degree of awareness of home furnishing clothes, with the change of consumption concept and lifestyle, the accumulation of domestic clothing industry will surely benefit us." Relevant responsible person said.


    In the past 10 years, it has been trying to transform the functional uniforms into the uniform design and production. More enterprises will become the leader in market segmentation by virtue of the first mover advantage in all kinds of clothing market.

    • Related reading

    Hongkong Sheng Wei New Garment Company Settled In Yanling Kowloon Economic Development Zone.

    Industrial Cluster
    |
    2010/10/23 14:29:00
    76

    2010 Acceleration Development Of Ningbo Textile And Garment Industry

    Industrial Cluster
    |
    2010/10/23 13:58:00
    70

    Brand Clothing Ningbo Raises &Nbsp; Export Enterprises Offer Caution.

    Industrial Cluster
    |
    2010/10/23 13:45:00
    50

    Quanzhou Integrates Footwear Education Resources &Nbsp; Bigger And Stronger Footwear Industry.

    Industrial Cluster
    |
    2010/10/21 14:07:00
    52

    Hubei Governor Investigates Shoe Industry Garden &Nbsp, Encourage Shoe Company To Develop Better

    Industrial Cluster
    |
    2010/10/21 14:05:00
    52
    Read the next article

    Location Planning Of Chain Jewelry Store

    Now jewelry chain has become a common practice, but there are many jewelry practitioners due to lack of relevant experience, resulting in improper site selection and can not continue to operate.

    主站蜘蛛池模板: 永久免费无码网站在线观看个| aaaa级少妇高潮大片在线观看 | 成人国产永久福利看片| 国产呻吟久久久久久久92| 久久精品国产精品亚洲艾| 99heicom视频| 日韩在线观看免费完整版视频| 国产成人爱片免费观看视频| 久热中文字幕在线精品免费| 人人澡人人澡人人澡| 最近免费韩国电影hd无吗高清| 国产日韩欧美三级| 久久精品国产免费一区| 蜜桃成熟时1997在线看免费看| 精品久久久久国产免费| 婷婷色在线观看| 人妻无码αv中文字幕久久琪琪布| 99视频精品全国在线观看| 欧美老人巨大xxxx做受视频| 国产精品揄拍一区二区久久 | а√天堂中文最新版地址bt| 男人的天堂色偷偷| 放荡的女按摩师2| 十六以下岁女子毛片免费| www.99热| 欧美猛交xxxxx| 国产猛烈高潮尖叫视频免费| 久久精品夜夜夜夜夜久久| 色综合久久天天综线观看| 惩罚憋尿花蒂揉搓震动| 人人妻人人澡人人爽超污| 4480yy苍苍私人| 日韩欧美中文精品电影| 国产1区2区在线观看| a毛看片免费观看视频| 欧美乱妇高清无乱码免费| 国产免费无码av片在线观看不卡| 中国体育生gary飞机| 热久久99影院| 国产无遮挡色视频免费视频| 丰满人妻熟妇乱又伦精品视|