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The Most Creative Chinese Clothing Brand In 2010

2010/10/25 11:18:00 333

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The Most Creative Local Style Of Chinese Clothing Brand In 2010

China

Original style of local brand

It has always been a hot topic in the industry and international fashion industry.

How can Chinese fashion brands pform excellent ideas into brand innovation, and even become the profits of enterprises? How can Chinese fashion brands manage cultural creativity and convey cultural creativity? How can Chinese clothing entrepreneurs drive enterprises to reform and innovate? How can fashion brands carry out cultural and creative embeding, and how to implant them into the bone marrow of brand development instead of mere superficialization?

Inventory

2010 the most creative

Chinese clothing brand

The purpose is not to praise, not to perform, but to bring inspiration and thinking to more clothing brands.

Web creative articles

Fan: I have a set of typefaces.

In October 2007, fan Ke Cheng chose the business model of its own clothing brand online sale and released VANCL.

At present, it is a leading clothing brand rooted in the Chinese Internet and is far ahead.

According to the latest AI investigation report, van gentry has ranked the top 4 in China's Internet B2C sector.

Its achievements are regarded not only as an innovation in the e-commerce industry, but also as a miracle in the traditional clothing industry.

In May 2009, Fan Cheng pin was identified as a national high-tech enterprise.

The reasons for the rapid rise of VIC are summarized as follows: first of all, technology is the leading technology; the advanced Chinese garment manufacturing industry is integrated with the Internet; secondly, customer experience is the most important and cost-effective way of operation; then there is the trend of brand culture conforming to the Internet fashion consumption; there is also a clear understanding of the years and its team's multi-year cooperation, high market sensitivity and outstanding executive power.

Now we have expanded to include 6 categories: Men's wear, women's wear, children's wear, shoes, accessories, and home. With the deepening of all kinds of products, we will become the first choice for Internet users to buy clothes.

With the rapid growth of business, Vic gained 3 rounds of investment in IDGVC, LIAN strategy, Softbank Sai Fu and Qiming venture in just 10 months.

In 2010, van gentry's most successful brand advertisement was the launch of its unique fan typeface and new image spokesperson, Han Han, which set off an upsurge among young people, and let us pay attention to this brand of different thinking again.

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LAN: sexy is not a crime.

LA MIU, founded in 2008, is a wholly owned subsidiary of Unlimited Brands Ltd. in China. It is responsible for multi-channel marketing of LAMIU brand in China.

LA MIU shines from inside to outside the Sexy & Happy charm women's underwear, LA MIU's "La" represents that bold note.

Wake up the tone and charm of all women's bodies.

"Miu" represents the nine goddess Mousika (Muse) who is proficient in music, art and dance in Greek mythology.

It is this uncommonly seen underwear that reflects the persistence of women's show and natural "Mousika".

In 2010, the brand has been favored by Chinese and American girls in online shopping style.

The spread of Japan's popular events is a consistent highlight of online advertising.

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Marketing originality

ME&CITY: make the city a bit better.

ME&CITY, no matter from name or business mode, this brand is born with an international style that is hard to distinguish.

The first appearance with ME&CITY in October 2008 was Wentworth, the hero of the US prison break.

Zhou Chengjian, the owner of this new brand and chairman of the US group, has deliberately kept a low profile in all matters related to ME&CITY.

Although he has built more than 3000 stores in the past 10 years, it is known to young people in China's two or three line cities.

After the launch of ME&CITY, more than 80 stores were opened in 2009.

By the middle of 2010, the total number of shops has exceeded 100.

In 2010, the theme of the Shanghai Expo was "Better City, better life". This has something in common with the concept of "ME&CITY". After close contact with the World Expo, the United States hopes that the new brand and World Expo can find some better fit points to demonstrate the integration of urban multiculturalism, show the understanding of ME&CITY brand to the city and life, and let the world understand the current Chinese clothing industry and the Chinese people's thinking through its own local brand.

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Mark Ed Faye: "screen invasion"

2010 autumn and winter Mark Fairwhale (Mark Ed Faye international fashion men's wear), a Chinese original design specially designed for the new city of the world, began with the artistic inspiration of the famous designer Mark Cheung in 2000, and was honored as the charming leisure fashion with artistic texture and commercial intelligence.

Mark Fairwhale believes that clothing needs to reflect people's taste.

So it's only for men who have fashion ideas, artistic tastes and public responsibilities.

In them, we see unique talent, persistent ideals, deep conservation and balance skills.

These excellent personal qualities are highlighted by Mark Fairwhale, creating unique artistic temperament for their personal image.

2010 autumn and winter Mark Fairwhale launched the concept of "screen invasion".

In the past, people could not imagine the rapid development of science and technology, making the icy screen gradually occupy their own life. In twenty-first Century, people gradually became the imperial screen family.

All kinds of visual terminals make the world's wonderful concentration in the colorful screen.

When the most basic and direct emotional communication of mankind is replaced by it, the fear of screen invasion suddenly descends.

When modern technology and cold industrial beauty fill our life, narcissistic and beautiful enthusiasm will be expressed by colorful visual stimulation on the screen. The elegant and magnificent new baroque palace style will gradually spread throughout the autumn and winter, whether it is pattern design, fabric accessories, fusion of New Baroque style of science and technology and innovation, and the interpretation of Palace Banquet in a high-profile manner. This is a violent collision between human primitive emotional desire and communication.

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Style and creativity

Yi Zhi Hui: design changes life

The culture of EACHWAY has evolved from the characteristics of fish and the spiritual connotation of fish.

Fish, elegant, atmospheric, smart, restrained image, fish natural, self, free pursuit, tireless attitude, perceived pressure, and leisurely state, coincide with the EACHWAY brand image and its value and pursuit of ideas. Fish culture has become the vivid image and concise annotation of EACHWAY brand culture.

The design style of its brand is simple, natural, fresh and elegant, fashion taste and atmosphere. "Your temperament can be read" and become the fashion manifesto led by the brand itself.

EACHWAY insists on interpreting Oriental aesthetic concepts with the most advanced and most popular fashion vocabulary, and reinterpreting the tradition from a modern perspective.

It also endows simple material with the connotation of spirit and explores the needs of the spirit level of clothing brand.

"Your temperament can be read" originally, and the first real meaning of fashion brand in the whole country has been given to the spirit level of the fashion brand, which has attracted wide attention from the academia and the clothing industry.

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Han Po: creativity is the result of process.

Han Bo International Group is a multinational group dominated by clothing. In order to act as an agent and develop internationally famous brands and establish bridges and ties for international brands to enter the Chinese market and domestic brands to enter the international market, the group's silk and silk garments represent four international women's clothing brands from HAILIVES, HEMPEL, NANCY.K and BCBG of the United States. At present, a domestic marketing network with initial scale has been established.

Now, China and India have already represented four top international brands. In fact, for the company level, the risk of self created brand is too great. Once the market does not buy it, it is likely that tens of millions of investment will become a stock.

In this situation, it is better to start with agency brand and share business risks with franchisees, and also have the opportunity to understand the movement path of circulation and international famous brands.

Han Bo clothing marketing management Co., Ltd. responsible person believes that "if you do your own brand now, I am afraid the fire is not enough."

First of all, Han Po lacks the international operation experience of clothing brand.

Secondly, the fabrics used in silk and silk fabrics are basically imported from abroad.

In addition, there is a lack of designers with international fashion awareness in China.

In order to win excellent design talents, Han Po has taken the ten years' right to host the "China International Youth Fashion Designer competition" and named it "Han Po Award", which once caused a stir in the Chinese clothing industry.

As the highlight of China International Fashion Week, the "Chinese silk Award" every China International Youth designer fashion competition is an activity of great concern to the media and brands as well as Chinese and foreign designers.