Interview With Shi Yuzhu: Failure Is The Most Valuable Lesson.

In August 6, 2010, on the occasion of "Shi Yuzhu time auction" held by the super rice network, a 1 million 890 thousand high price was recorded in 3 hours personal time. The chairman of the giant network and CEO Shi Yuzhu expressed their feelings.

At the same time, Shi Yuzhu also answered questions such as investment philosophy and marketing mode put forward by reporters.

Shi Yuzhu suggested that investors should try not to vote for things that are not certain, even if they invest, they also need to "Shao Tou".

When it comes to enterprise marketing, Shi Yuzhu pointed out that the key lies in producing "good and responsible" products, which is also the foundation for the development of enterprises and sustainable development.

The following is an excerpt from Shi Yuzhu's viewpoint.

Shi Yuzhu:

(about auction time) I didn't think much about it. I got 20 thousand yuan on the first day, and then at 80 thousand, I suddenly felt that my time was so valuable that I was very satisfied.

But I am very happy to do it this time. I only do a bit of work to accomplish such a big thing. My time is not worth it. I play games 10 hours a day, and I play less than 3 hours, so that they can take 1 million 890 thousand to do a very meaningful public welfare cause, so I am very satisfied.

Whether it is Internet companies or traditional enterprises, the success criteria should be the same. That is to say, whether the goals set by entrepreneurs have been achieved finally? The goal of entrepreneurs has finally been achieved through his efforts, and I think it can be defined as his success.

If I think he (the winner of the auction) has a good overall thinking and a good strategy, maybe I will have more words. If it is Utopian and impractical, maybe I will be less.

I am not good at communicating with people. In fact, if I talk about it, I have a lot of topics. I am very nagging when I talked with Ma yesterday.

If Ma Yun auctions, the price will definitely be higher than mine, and not only a little higher.

In my mind, the first is right. Second, I will take advantage of it. If he auctions high, next time he eats, he pays the bill, I do not pay, I can take advantage of it.

I can't compare with Buffett. There's nothing like that. If he's an elephant, I'm the most ant.

He is an investor. He says something critical to others. He may withdraw the money in a week.

I learned a lot from the past. I will tell them the lesson, let them make fewer mistakes and say that they can bring direct economic benefits to them. I do not feel that there will be direct benefits.

I failed and I failed. I think success is.

As for investment philosophy, I think so.

As a company, it is actually providing products to meet the needs of consumers.

But the first premise is that products must be good products. I know that society has a lot of misunderstandings about me, and I don't want to do too much explanation, because this thing will be aimed more and more darker, even if it is white.

First of all, any successful product, if it takes a long time, will be helpful to consumers. If it does not help, it will last for a long time.

I think a company wants to be big and durable. It must make good products and responsible products. Otherwise, the company can not afford to do so at least.

In fact, my money is not much, what is money? Money is called money. Now I am a giant network and a giant investor. I have more money than the giant. The giant network is listed in the United States. That is not my money. It is the company's money. I only own its shares. I will not sell the shares. Not selling is not money, that is paper, because my shares have not been pferred to the market, so this part can not be counted as money.

But I have a little more money than the average person.

As for how this money will be dealt with in the future, my idea is that in the prime of life, it is still in the stage of entrepreneurship and development. At this time, the main energy is still on the company's profit making. I still feel as if I can't afford it, or the successors are already in place. I will retire and enter the second stage after retirement.