Yang Ling: Rental Brand Clothes Make Big Money.

Yang Ling, 34, is a man from Yongzhou, Hunan. After graduation, he went to a department store for sale.

After a period of observation, the knack was finally discovered.

It turned out that other stores almost secretly sold some so-called brand clothes from the underground black market.

In fact, from its workmanship, fabric and texture, these "designer clothes" can only be modeled on famous brands, though the price is not.

Seeing here, Yang Ling could not help but be greatly inspired.

South Korea is one of the "four little dragons" of the Asian economy, she thought. Even though the economy is not booming, its wage earners' income must be much higher than that of China.

Since they can not afford the price of brand-name clothes, the domestic consumers even dare not expect it.

Besides, face saving and vanity are the commonalities of all young people. After repeated pondering, Yang Ling decided to set up his own brand clothing rental shop.

After intense preparations, Yang Ling opened a brand-name clothing rental store in late 2004.

In order to make the customer understand the consumption, she made a public announcement on the wall: the lowest rent price is 20 yuan, and the famous brand clothing of more than 500 yuan is charged rent at 5% of the original price, and the deposit is paid separately.

However, unexpectedly, during the first week of the opening ceremony, although there are many people watching, there are not many people who really want to rent clothes, but the highest turnover day is only 200 yuan.

Yang Ling could not help feeling nervous: was the original investigation just an illusion?

One day, two young people lingered in Yang Ling's shop for a long time. Yang Ling saw them and asked them if they wanted to rent clothes.

One of them said, "if you want to, you just want to know if your clothes are real nameplates." Yang Ling suddenly said, "please put one hundred hearts in mind. I guarantee that the clothes here are one hundred percent authentic brand names. If there is a fake, not only do not accept rent, but also commit a false penalty of ten."

Listening to Yang Ling's remarks, two young people happily rented a "good bird" and left happily.

After that, Yang Ling posted notices in the shop and publicly promised that the brand clothing was genuine, and found a fake and a penalty of ten.

Since then, Yang Ling's clothing rental business has been greatly improved, with a turnover of over $2000 a day.

Seeing Yang Ling's fire in the rental business, some shops followed suit. Almost overnight, there appeared several clone store rental shops in the shopping mall where Yang Ling was located.

The entry of competitors did make Yang Ling somewhat unprepared.

But she thought calmly, she was the first to try out the clothes for rent, if they were lost to those later, wouldn't it be a joke? So, she was in the dark.

Thinking about it, Yang Ling feels that business is nothing more than catching customers and letting customers willing to come.

And the best way to get customers to come is to advertise and expand their influence.

What kind of advertising can be done? After comparison, Yang Ling thought of sending advertisements leaflets.

In order to attract attention, she asked people to design such a paragraph on the advertisement list: "dear friend, are you always deeply distressed about being shy and not having a decent brand name? When you meet friends, job interviews, and dates with opposite sex friends, you will be more confident and make you more eye-catching."

Sure enough, after Yang Ling sent out thousands of advertisements, her shop came and went all the time, and the customers who came to rent clothes doubled several times.

In this way, her monthly income exceeded 50 thousand yuan for the first time.

One day, a handsome young man came to return his clothes and stepped into the shop door. He said, "boss, the office workers like us are very nervous. If you can provide door-to-door service, it will be more convenient."

That evening, Yang Ling drew up the relevant rules for on-site service, and on the second day, he launched measures for on-site service.

Sure enough, her move was immediately welcomed by the office workers, especially those who didn't like shopping.

Now, after less than two years of hard work, Yang Ling's store has brought together hundreds of famous domestic and international famous brands including YOUNGOR, Shanshan, reporting birds, white-collar workers, Ye Qing, Michelle, Yi dannu, Adidas, Montagut, Pierre Cardin, Versace and so on, with total assets reaching about 1000000 yuan.