Hong Kong Enterprises Through The "Fashion Shopping Show", "Test The Water" Domestic Market

October 25th, October 22nd morning, " fashion The shopping exhibition was held at the Shun Shun International Convention and Exhibition Center, which is also the largest scale fairs in the year.

Reporters saw that the exhibition scheduled to start at 10:30 was less than 9 points, and there were queues waiting for visitors to enter the exhibition hall. This is evident from the great attraction of "Qi".

"Fashion" is sought after.

"Brand should be very attractive to mainland consumers." He Qiliu is the director of business development of the company.

At the exhibition site, you will find that this statement is not false.

Radio that can predict weather, compressed silica gel lunch boxes like thin paper, big fish shaped backpacks, wine bottle stoppers for men and women, synchronized fashion clothes with Europe and America, and so on. These creative, fashionable and quality goods are almost all sought after.

Reporters saw that many booths were besieged and even queued up before the cash desk. The salesmen of the "natural school" counters, who have participated many times, also lamented to reporters that such a hot scene exceeded their expectations.

"Test water" domestic sales market

Before the outbreak of the economic crisis, Europe and the United States were the main markets for the company, and the mainland market was relatively unfamiliar. After the outbreak of the crisis, the rapid reduction of orders in Europe and the United States made almost no mainland enterprises suffer heavy losses.

　　 Betta Zhu Yin, assistant general manager of footwear industry, told reporters that before the brand products were sold to the European and American markets, they began to expand domestic sales in 2002. During the economic crisis, the good performance of the mainland market helped the company get through that difficult period.

"Enterprises see huge consumption potential in the mainland, and no one wants to miss this opportunity." Lin Tianfu, President of the Trade Development Council, said the global economic instability has highlighted the advantages of the Chinese market. At present, the Trade Development Council is actively considering the major business opportunities arising from the policy of expanding domestic demand from the perspective of business, consumer and brand development.

"Shopping show is a very important platform for testing the market. Through 5 days of exhibition, we can see which brands are popular with the public and can consider staying." Lin Tianfu said.

Unprecedented opportunities

The reporter has learned that over the past 3 years, the fashion shopping show has been held in many cities across the country, including over 1 million people.

In recent years, the consumer market is booming, with an annual growth rate of 20%. "With the growth of the economy and the increase of the disposable income of the public, the demand for quality products is increased, which brings new opportunities for Hong Kong businessmen. We are confident that the products that are fashionable and of high quality will be welcomed by the public. Lin Tianfu said.

Actually, let the people be more confident and their modern service industry. Lin Tianfu said that the service industry started earlier and now accounts for more than 90% of the gross domestic product, especially in finance, law, design, brand management and marketing. Today, with the accelerated transfer of global service industry, the cooperation between Shandong and Hong Kong is facing unprecedented opportunities.

Lin Tianfu also said that the comprehensive economic strength of the country ranked three in the country, and the retail market with a scale of more than one trillion yuan is an important stronghold for Hong Kong businessmen to enter the mainland's retail market. And the experience and pipeline needed to develop domestic sales can help enterprises to open up the mainland market. Enterprises can make further use of the business platform and modern service industry to enhance their overall competitiveness and prepare for "going out".