The Marketing Way Of "Non Famous" Crosstalk Actor Guo Degang

The fundamental significance of fans is to let others help themselves realize their dreams.

Guo Degang is not a marketing person, but such a

If we look at the Guo Degang phenomenon from the marketing point of view, Guo Degang's popularity is not accidental, which can be said to be the result of marketing, and it is quite a result.

First of all, Guo Degang has a prerequisite for marketing. He regards cross talk as a product, a product that needs sales and needs market approval. This enables him to distinguish himself from those famous "crosstalk actors" who can concentrate on producing and running their crosstalk products, which makes Guo Degang's crosstalk truly enter the market economy.

Product strength is essential for a brand to succeed in the market.

Guo's comic dialogue is never known until it is hard to get a ticket. The product power plays a great role in it.

Now some mainstream crosstalk, holding high the banner of "innovation" constantly changing the form of expression, eventually made cross talk completely lost, lost itself, and also lost the real charm of cross talk.

Guo's cross talk is different. He never abandons the traditional form of crosstalk, but in this form he joined the innovation of neighbor to attract audiences and sell more laughter.

Guo's comic dialogue can make the audience laugh 10 times in minutes, and it is impossible to complete the task without enough product strength.

The biggest foundation of the brand is the quality of the product. On this point, Guo crosstalk has a solid guarantee.

Secondly, Guo Ding's cross talk is very ingenious. What does the name "non famous" crosstalk actor bring to him?

Strictly speaking, Guo's positioning is actually passive positioning, because he has no reputation, and even before the fame of the steam cross talk performance has not even been on television, so the "non famous crosstalk actor" positioning is understandable.

But cleverly, he placed this undisputable position in the audience's attention, and the more he became famous when he became famous, the more he emphasized his "non famous". Under the repeated emphasis of himself and the media, "non famous" crosstalk performers have become Guo Degang's unique positioning.

With these words, he effectively realized the differentiation.

Nowadays, the performance of "famous" crosstalk performers and crosstalk performers on TV has given audiences an appetite.

The "non famous" brings new feeling to the audience, but also caters to the anti mainstream and anti authority mentality of the modern people.

This made Guo become another representative figure of grassroots culture.

There is a classic case in marketing. Seven soda drinks are divided into two types: Cola and non Cola through the formulation of "non Cola" differential positioning. On the one hand, they attract attention from the name of coke, and on the other hand, they emphasize their healthy advantages of non carbonated drinks, and finally effectively occupy the beverage market in the United States.

Is this the same as "non famous"? {page_break}

It can be said that Guo Degang's popularity is inseparable.

Another channel for the success of Guo's cross talk is the small theater that Guo Degang adheres to.

I don't know whether Guo Degang made the comic dialogue in theater, or did the theater comic dialogue achieve Guo Degang.

In short, Guo Degang returned the comic dialogue to the theater, and the actors and the audience directly face to face. This allows actors to observe the audience's response at any time while performing, and adjust their performance in time.

The audience in this environment will also be infected by the interactive atmosphere. It's like watching the ball and watching the concert. The audience is not only simply enjoying it.

In recent years, the popularity of comic dialogue is hard to say whether it is a bigger or smaller stage for crosstalk.

Although its spread is wider, on this platform, crosstalk has been added too many tasks and restrictions. In many confinement, cross talk can not show its real charm.

At the same time, insisting on the small theater is also a kind of sales promotion means. The reality that one ticket is hard to get has attracted more people's attention, and has also raised the appetite of consumers.

The value of the product is scarce, which adds a lot of brand additional value to the Guo card crosstalk.

Fifth, Guo's cross talk is so good that publicity plays an equally important role in it. It should be said that Guo Degang knows how to publicize.

He had uploaded his works free of charge on the Internet, not only did he not affect the box office of his theater comic dialogue, but it gave people a more intense urge to go to the scene after contact, which is just like the usual trial promotion of merchants, which is used to attract people's popularity.

Facts have also proved that these scattered fire on the Internet has become an important driving force in today's hot spot.

At the same time, Guo Degang will be able to communicate with the audience with crosstalk and use cross talk to promote his own brand.

There are two things that Guo Degang often mentioned in the passage.

One is that there are more than 1000 traditional crosstalk dialogues. After cross talk performers have worked hard these years, up to now there are still 200 remaining paragraphs.

And Guo Degang also said he would have more than 600 crosstalk.

This self-evident propaganda led audiences to listen to traditional crosstalk and find Guo Degang's brand awareness; another incident spread more widely, saying that only one audience was sitting in the stage, but Guo Degang and his companions insisted on finishing the whole festival for him.

I can't recall a story that in October 25, 1998, a British airliner flew from Tokyo to London, and the big plane carried only one passenger.

It turned out that the plane delayed the departure time due to mechanical failure. During that time, other passengers were advised to switch to another flight. Only an elderly passenger was not on this flight.

In this case, British Airways resolutely decided to create an excellent opportunity for the passenger and won the admiration and favor of countless passengers.

The story of "an audience" can not be underestimated to enhance the brand reputation of Guo Degang.

Whether they are consciously or unconsciously, eventually these events have played a role in establishing brand image.

In addition to its own publicity, the media played a big role in this marketing event. Before and after the Spring Festival, interviews with major media gave Guo Degang enough exposure.

These programs also revolve around his cross talk, just like the integrated marketing communication, which shows the real image of Guo Degang brand.

Of course, this includes some negative reports, but this is not necessarily a bad thing.

Speculation is like scrambled eggs. Scrambled eggs or fried noodles are fried, but only when both sides are taken into consideration, can the eggs be cooked properly.

The fundamental significance of fans is to let others help themselves to realize their dreams. For crosstalk lovers, Guo Degang is no longer an ordinary comic actor, he also entrusts people's desire to revive cross-talk.

So this also caused Guo Degang to be like a fish in water and a once in a million market environment. So when he did not reach that height, he was raised to a high level by the market, so Guo Degang was very lucky to say that.