Fujian Shishi: Anti Season Clothing Sales Encounter "Cold Current"

Reporters in the pedestrian street, a brand clothing store saw that the price of the T-shirt in the shop can almost be described as "cheap" two words, the original T-shirt almost 100 yuan, now down to 10 yuan, 20 yuan are all unattended.

At present, only low price has been unable to attract customers, clothing styles and other factors have more impact on the purchase of consumers.

A shopkeeper, Miss Qiu, said: "the main reason for the" cold season sales "is that consumers are tired of this way of selling, and will not be as enthusiastic as they did in the past few years.

Against the seasonal price concessions, many consumers have different views.

They believe that buying clothing is not a decisive factor in price, but fashion, taste and quality are the most important.

Mr. Zhou said that he bought a T-shirt which was popular at the time last year. But when he wore it out this year, he found himself too "outdated" and the last T-shirt was never worn again.

According to industry sources, some of the clothing sold out of season is part of the business, and it also mixed many commodities that had been backlog many years ago.

Some commodities have been hoarding for a long time, the production is relatively crude, and the long-term anti season sales are flooding the summer market, the commodities have not changed, the content has no new meaning, so that consumers have "aesthetic fatigue".

With the gradual upgrading of Shishi consumer market, businesses are not interested in off-season sales.

For businesses, the focus of previous anti season sales is efficiency. Now, Shishi consumers are not short of money, they pay more attention to image and brand.

Under such circumstances, it is also natural that selling out of season is not popular.