The Single Pants Industry Should Not Be Underestimated In The Spring Tide Of Domestic Garment Industry.

There is space for wholesale, processing and brand

As a matter of fact, domestic trousers enterprises basically start from wholesale.

For example, the great development of the trousers industry of Xi Liu started from the wholesale market and developed into the current large-scale commercial city of Xi Liu.

Up to now, even though some brand trousers enterprises have not completely jumped out of wholesale routes in the market, such as Meng Shu Ya's operation in remote provinces such as Tibet still goes wholesale.

As for branding, more and more enterprises are walking now. Bestn, M·SUYA and hundred circle brands have gained rapid growth through brand thinking.

Chen Yongbin, general manager of M·SUYA brand, believes that the branding route is currently being explored, and is also the way to go in the future, but it is also full of hardships.

The other way is processing, which is also a good choice.

Especially with the division of labor between different industrial clusters in the future, professional processing plants will also have very large demand space.

Multiple terminals

For the single pants enterprises, the choice of terminal business models is particularly important.

Chen Yongbin believes that the future business models of single pants industry can be divided into single product professional mode, men's and women's pants combination store mode, category combination mode, serialization mode and "1+1 mode".

The single product professional mode currently represents the brand of Germany's high-end men's trousers brand, Zhengzhou's women's trousers brand, and the ESEY.

Even the nine herd kings and the tiger cities that have successfully pformed and take a series of development routes have not yet given up this model completely.

The trousers and trousers combination store mode is the most reliable and successful mode for trousers companies, and its brand is Bestn, 100 yuan, and man spat.

However, this model may face the risk of homogenization competition in the future.

Category combination mode is applicable to those brands that do not have the conditions to go serialized or are willing to make women's trousers or men's trousers.

This mode breaks away from the high requirements of the enterprise's commodity planning ability, and is also easy to succeed.

The typical representative is Shenzhen Taiwan Ming, which is a combination mode of "trousers + skirt + sweater".

The serialization mode is also known as the "light serialization" mode.

Before the famous brand of women's trousers in Fujian, he went on a series of routes, but encountered great difficulties over the years. M·SUYA has been exploring serialization in recent years, but is also exploring the way forward.

According to Chen Yongbin's description, the demand from single products to series is very high, just like upgrading from "conventional weapons" to "nuclear weapons".

From the current reality, the series pformation of men's pants brand seems easier to succeed.

At present, there are nine successful representatives: the king of nine herd, the tiger capital, and the brand of Hunan's St.

At present, there is a combination mode of trousers industry, that is, the parallel mode of serialization and single product monopoly.

The typical representative of this combination is king nine.

Fine make large single product space

Although there are many models, there are still doubts about how many trousers companies can support companies to go far.

During his inspection of the market in Tokyo, Japan, Chen Yongbin exchanged with a well-known local clothing school president, Watanabe Mi.

Watanabe Mi believes that the development of the single product industry will be very promising in the whole world, because Japan's single product industry is relatively developed, from trousers to socks to shirts, and so on, which has a good performance in the Japanese retail market.

The famous shirt brand Kamakura is an example.

The shirts of Kamakura are only made in Japan, and they sell separate stores. The price of the pieces is about 400 yuan.

In its stores, products are subdivided according to code number, collar and sleeve length to facilitate targeted search by consumers.

It is worth mentioning that in the Kamakura shirt shop, there are many small ornaments on display, which are good for selling.

Chen Yongbin analysis pointed out that not only a single product is not enough to sustain the brand's sustainable development, but the research of domestic enterprises for single products is far from the finer degree.