2011 Spring And Summer Shanghai Fashion Week Shows The FUSION Style Of Multiple Elements Of ATSURO TAYAMA

ATSURO TAYAMA took part in the 2011 spring summer fashion week in Shanghai in October 20th.

The fashion show was held in Shanghai international fashion center, and the first 2011 spring summer series were exhibited.

In order to express the importance of this fashion show, brand designer Mr. Atsuro Tayama attended the event in person.

The brand was also honored to be invited by Mr. Zhuang Xiaotian, vice mayor of Shanghai, Mr. Wang Ronghua, vice chairman of the CPPCC, Mr. Xu Kunyuan, vice chairman of China Textile Industry Association, and Yang Shibin, Deputy Secretary General of China Textile Industry Association.

In addition, many Chinese and Hong Kong celebrities were dressed up for support, including Kenny Bee, William So, Wong You-Nam, Rain Lee and Dai Mengmeng.

That night, the scene was full of clothes and temples, enjoying a series of fashion models in the spring and summer series with fusion style as the design theme.

ATSURO TAYAMA, a Japanese based designer in France, uses a new design to blend the Oriental and Western fashion styles and styles to create the main line of ATSURO TAYAMA and quiet and bold AT.

The brand launched the high-end line ATSURO TAYAMA in 1991, reflecting its design philosophy "fashion is the world language".

Founded in 1982 in Japan, the fashion brand AT of women's wear became the darling of Japanese fashion industry.

It breaks through the traditional standard design, or the unscruffy concept, and is deeply loved by the new women who love the innovative image.

The ATSURO TAYAMA, which specializes in irregular tailoring to multi-level design, is mixed with different tailoring, cloth, clothing and so on in the 2011 spring summer series design, which is full of fusion style.

Brand combines different elements to give new life to simple classic clothes.

Just like the art of patchwork, the series of shirts and knitted fabrics, jackets and skirts, and the contrast between body and layer are displayed.

VOLUMINOUS BLOUSE three dimensional shirt

The shirt with a strong sense of three dimensions is used in different knitted skills, such as collar, skirt, ruffle, etc., to create different textures for men's shirt fabric and highlight the designers' intentions for details.

Layers of sleeves and seams are fitted with a band design to add air to the outline of the garment.

Another feature of the tailoring design is the double collar with different proportions.

The cloth with different texture is blended with the contrast level.

NATURAL sense of nature

With natural colors such as beige, pink, gray and khaki.

Natural materials, such as soft hemp knitted jackets and wool knitted outerwear, are used to emphasize color contrast.

Designers use zippers to stitch up different pieces of cloth, while the movable zipper design allows you to create your own style.

And the different tailoring and materials make the leisure coat more elegant.

LAYERED MIX level matching

A variety of shirts and knitted jackets, skirts and long knitted jackets, frills shirts and sleeveless shirts and so on different clothing blended into one shirt, more design level.

ELEGANT SUIT elegant suit

Represents the brand's neutral style suit series, this season with long body design.

The long tailoring style of the coat and vest is added to the handkerchief hem and pleats to provide a three-dimensional sense for the design.

MILITARY gentle military uniform

New and bold military uniform design for army jacket, trench coat and biker jacket plus shawl design.

The cut of pleat and pendant is like the line of a cloak.

The line and sense of hierarchy of rigidity and flexibility are designed to suit the fusion style of this season.

SidePlus Limited, the organizer, has prepared the show party for the guests to celebrate.

After appreciation of fashion expression, people moved to the party scene.

Many different brands have prepared autumn and winter series of exhibitions at party sites.

Participating brands include ANTEPRIMA, ANTEPRIMA WIREBAG, AT, ATSURO TAYAMA, COCKTAIL la mode, DIESEL, DKNY, and so on.

The carefully designed display shows guests better understand the history and style of each brand.

Party foods are sponsored by city'super life shop.

The first city'super was set up by Sanhuang group in December 1996 to provide customers with the potential to enjoy life.

The city'super theme is divided into Food Market, Life Division and Cooked Deli.

Stores in Hongkong, China and Taipei provide city'super with quality life for their guests in busy lives.

Background of the organizer:

SidePlus Limited was founded in 2010. It is a new company jointly owned by Sidefame Limited and domestic clothing company, Hangzhou, and is mainly engaged in the development of AT and ATSURO TAYAMA in the mainland.

Founded in 1987, the company is headquartered in Hongkong and has offices and shops in China, Macao, Japan, Singapore, Taiwan, Hawaii and Italy. It is the Affiliated Companies of Sanhuang Group Holdings Limited.

P+, founded by a pair of brothers, has more than 20 years of retail experience in China, and is committed to search for internationally renowned brands and cutting-edge designers. Its distribution network covers 30 cities, with more than 200 outlets, and the establishment of its own department stores to promote the trend culture.