Jiangsu Dan Mao: Not Seeking Big, But Pursuing Accurate And Differentiated Positioning.

The company responsible person Cai said that in 2009, Dan Mao set up offices in Beijing, Guangzhou and Ningbo, and sales increased year by year. At present, customers are stable, mainly providing fabrics for brand clothing customers.

Many years' experience in export has helped Dama form his work style to adjust his product's thinking at any time according to market dynamics.

In recent years, Dan Mao has spent about 30 million yuan on technological progress and research and development every year, and strives to expand the international market with products with higher technological content.

On the one hand, Dan Mao has invested huge sums of money to introduce the most advanced production equipment in the world from Italy, Germany, Japan and other countries. On the other hand, adopting "please come in and go out" way, invite British and Italy experts to train employees and send them to famous fashion enterprises abroad.

On the basis of training qualified technicians, in order to ensure the design and style keep pace with the international consumption trend, Dan Mao also set up R & D center in Shanghai, invites domestic and foreign designers to design new fashions for Dan Mao, and enhance the competitiveness of Dan Mao in the European and American markets from the aspects of fashion elements and fashion patterns.

In March of this year, Dan Mao officially launched the fashion production line. The first production line has reached 30 thousand ~4 10000 pieces per month, and its products are all exported, successfully testing the high-end fashion consumer goods market in Japan, the United Kingdom, the United States and Italy.

At present, the Dan Mao fashion building has broken ground, and by 2012, Dan Mao will achieve an annual output of 1 million sets.

In the past 20 years, Dan Mao has chosen to focus on the field of women's wear and wool spinning as a breakthrough for enterprises.

Small batch, multiple varieties, fast delivery and stable quality? This is a major feature of Dan Mao's production.

In recent years, with the advantages of these advantages, Dan Mao has done everything in recent years: 85% of the products are exported to become the largest manufacturer of women's clothing and wool products, with annual sales of 380 million yuan. With its exquisite workmanship and excellent quality, many famous international fashion companies have received many accolades.

But Dan Mao's dream is obviously more than that.

In October 20th, under the leadership of the fashion alliance, Dan Mao joined hands with young tour designer to explore new possibilities of wool, presenting a fashion show with a breakthrough in wool material.

This conference called "breaking cocoon and being born" can be called the debut of Dan Mao. It will become a milestone in the fashion journey of Dan Mao.