Success Stories: Three Tips For Making Money For The Poor

Can borrow money

Lao sun is an honest farmer in Leizhou, Guangdong. But he likes to do business and always feels like he is a farmer.

At the age of 42, Lao sun's passenger business failed. The reason for his failure was in his own words, "business is too small."

Lao sun, who was intent on making the business bigger and stronger, sold his motorcycle, borrowed money from his relatives, and then joined up with two friends. At last, he got together for 40 thousand yuan and bought a very tattered Chinese Pakistan.

At the age of 44, Lao sun's operation business failed, and his old son actually went bankrupt.

The old man who had no way to sell broke the CMB and borrowed 80 thousand yuan to run to Guangzhou third times.

Like many people who earn the first pot of gold from small businesses, they have tried many kinds of business before they succeed. Although they have not accumulated wealth or are poorer than before doing business, they still owe their debts, but they have a different wealth than those who have never done business.

Avoid vicious competition

Lao sun was helpless in Guangzhou. I heard that the new shoe industry city of Zhanjiang was crowded with people. They went to the new shoe city to get warm. The fish who had soaked in the fish market all year long did not have fish smell on the fish.

After several months in shoe city, Lao sun wanted to understand one thing. The reason why Guangzhou's professional market thrived is because, compared to a larger market, the number of small operators is much, but it is difficult to produce vicious competition between them. Everyone can find a living space in all segments of the market.

And as many of the small business operators who have been interviewed by the press have succeeded in doing so, these small operators are not only actively seeking competition but also try their best to avoid vicious competition because of the capital weakness. Then they can survive in the space that can give full play to their respective advantages.

Lao Sun said: the professional market is the best space to avoid vicious competition.

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Lao sun rented a pavement in shoe city. The goods were collected from the wholesale market of Guangzhou's Liberation South Road. At the beginning, what shoes sold and shoes were sold, and a pair of shoes could earn 5 yuan to 20 yuan. They could sell 30 pairs of shoes in one day and more than 100 pairs in holidays.

A year later, Lao sun began to customize the shoes of various styles and colors to the manufacturers in the wholesale market according to the market feedback from the pavement, and the business became more and more lively.

Now, Lao sun has three shops in Guangzhou and rents a shoe store.

This year, the 48 year old sun is going to open several shoe shops and run chain operations. For this reason, thousands of pairs of shoes have been stocked in the warehouse.

Lao sun bought a building in Guangzhou, and his wife, children, elder brother and sister-in-law came to Guangzhou.

Lao Sun said, "life is more than 4 years ago."

Doing business for the poor

A person must first know where his customer base is.

Lao Sun said that his family was poor. He knew the psychology of poor people buying things. When he opened shop, he thought he wanted to do business for the poor.

Poor business is hard to do on the surface. Actually, it's better to do it. Poor people see less of the world, less critical about the quality and style of their products, and like to keep up with fashion.

Shopping is nothing more than cheap and two fashionable. As long as your goods are cheap and fashionable, they must sell well, so Lao sun has been selling low-grade shoes ranging from 20 yuan to 50 yuan and 60 to 100 yuan of mid-range shoes.

Lao Sun said: the townspeople should be prepared from sandals, leather shoes, sports shoes and slippers. They need four or five pairs of shoes a year, so many people in Guangzhou have a good market for shoes.

Investment returns, said Lao sun, a 20 square meter pavement in shoe Town, which costs 9000 yuan for monthly rent plus utilities, and 100 yuan for shoes wholesale market at wholesale price, so that the amount of money required for each purchase is 100 yuan, and the operating cost is eighty thousand or ninety thousand yuan.

As long as the operation is right, it is no problem to recover the cost two years.