Dongguan's Footwear Industry Is Still Hard To Decide.

　　 Yesterday, the twelfth China Dongguan The international shoe show and shoe machine exhibition opens at the Guangdong Modern International Exhibition Center in Houjie, Dongguan. The 3 day exhibition has 3 College districts: finished shoe area, material, leather and accessories area, shoe machine area, with an exhibition area of 18500 square meters, attracting more than 460 from over 70 countries and regions. Exhibitor Thousands of exhibiting and exhibiting Shoes products There are many famous brands in the world.

The Dongguan shoe exhibition in spring and autumn of the two season is like a thermometer. From the exhibition, you can get a glimpse of the "temperature" of the footwear industry in Dongguan. Reporters also observed several hot spots on the Dongguan shoe exhibition site yesterday. It is difficult to choose the internal and external market, and the fierce competition in the domestic market and the lack of work are still the three big mountains that lie in front of Dongguan shoe enterprises.

This shoe show is playing the leading role.

It is reported that in more than 460 exhibitors, the first time in the shoe exhibition exhibitors accounted for 30%, of which Huicong net buyers group organized about 30 strength buyers and more than 3000 yuan purchase list to the exhibition, looking forward to the purchase of suitable men's, women's wear fashion shoes, casual shoes, children's shoes, slippers, golf shoes, travel shoes, shoes machine, shoe materials, shoes accessories.

The difference between this shoe show and the past is that fashion and fashion elements play a more important role in the exhibition. For the first time, the exhibition organizers, together with the global trend forecasting consultants WGSN and the European footwear design expert Y-Trends, released the trend forecast information with the international trend during the exhibition, including the global 2011/2012 autumn and winter trend forecast and retail trend, the 2011 spring summer, and the 2011/2012 autumn winter youth fashion series canvas shoes and children's shoes series trend.

In order to embody the bright spot of fashion, the organizers also made great efforts to create a fashion show. The organizers of the exhibition, in collaboration with the new silk road model company, have arranged a new fashion design release with the theme of "finding the shoes of true love", adopting the fully closed theatrical stage and the background of the giant color screen, and using the famous models to win many titles.

Domestic and foreign markets remain difficult to decide

Export to domestic sales has been the focus of the shoe industry in Dongguan in recent two years. At this shoe show, the heat of this problem remains undiminished.

Zhu Yulun, chairman of Dongguan style shoes exhibition organizer, believes that although the export of shoes products in Dongguan has a retaliatory growth in the first half of the year, it is more because the stock sold in the previous period is almost the same. Temporary replenishment orders are likely to be a rebound rather than a reversal. "And the export prices of Dongguan shoes are still falling." Zhu Yulun said, "as far as I know, many domestic enterprises are struggling to support, and most of the money earned in the export list has hit the domestic market, but for the time being, there is no profit."

　　 The export market also showed some changes. It is reported that there are more than 20 buyers from Russia, Ukraine and other countries to purchase, according to Zhu Yulun, buyers from the ASEAN region will certainly have a considerable growth.