How To Make The Phone A Magic Weapon For Making Money?

People will go back to the rum and pick up the names of the manufacturers and business cards and pick up their partners. Then they start calling one by one: how are they doing recently? Is there any intention to cooperate? Do you have time to meet?

Compared with the cost of general staff promotion, telemarketing can effectively improve the marketing efficiency and reduce the cost of sales through well-trained telephone promoters, which is much better than salesmanship.

Another advantage of telemarketing is that

However, how many companies can successfully make use of the telephone for marketing? At present, the use of telephone is mostly only in the stage of their own experience accumulation.

This article has invited many experts and the "senior" in the industry to let them tell us how to make the telemarketing more effective.

Set up a high quality telemarketing team.

In order to do well in telemarketing, a high-quality telemarketing team must be set up.

This team has the most basic quality of telemarketing staff.

For instance:

Define target customers accurately.

Where are your target customers? What customers are most likely to use your product? This information must be very clear. Otherwise, even more phone calls per day may be futile.

There are many kinds of fish in the pond. What kind of fish do you want to get? You should first observe where most of the fish you want to concentrate on, and don't have no target fishing.

You should also pay attention to some tips when making phone calls. These tips will enhance your image.

For example, let your voice suppress, lift, beat, frustrate, or express your enthusiasm and confidence through voice. A gentle, friendly and frank voice can help customers relax, increase trust and reduce psychological barrier. Also pay attention to the speed of speech, the volume of voice, the tone of intonation, the intonation and so on.

If you fail to achieve this standard, you should practice, practice and practice until you meet your requirements.

We must truly respect customers.

Even if the customer can't see you on the phone, you still have to imagine that the opposite side is sitting opposite you.

Don't eat gum, drink water, change posture and find things while talking, avoid speaking indistinctly, and give people a very unsafe feeling.

Listen more and ask more.

Listening is a respect for customers and a major step to understand their own shortcomings.

Of course, we should properly ask questions in order to ensure that our customers understand and improve themselves.

Accurate marketing database

Selecting target customers in the process of telemarketing is a very important and crucial task.

If we can effectively collect the detailed information of target customers, and select, test, organize, compile and enrich them, we should properly store them.

The information that the information base should collate.

1. basic information: customer name, address, date of birth, telephone number and family structure, etc., for business contacts and promotion of new customers.

2. paction information: record customer pactions, telephone sales staff to understand individual customer pactions, in order to launch effective telephone sales promotion.

The principle of designing the customer data card: with the characteristics of sales activities, it is easy to master the general information of customers.

Simple and easy to fill.

Cooperate with work and try not to increase costs.

According to the data area, which are the prospective customers, which are long-term cooperative customers, which need to enhance services.

Summarize and sort according to customer category.

However, there are several factors to consider before establishing a customer information base: attention should be paid to the combination with the actual situation of enterprises, the possibility of future business expansion, the quality of personnel and financial capacity, and whether it helps to improve efficiency.

With target customers, you also need to make a customer database, an accurate customer database, your sales representatives to pfer their customers' resources from the database every day, then call, follow up, and so on, so sales efficiency will be greatly improved.

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Enhanced after-sales service

Although telemarketing is convenient and fast, it still feels as if there is a lack of emotion.

So after finishing the call, we have to carry out perfect after-sale service.

Advertising support.

First of all, we need to tell our customers that there is a channel for telemarketing.

We publish investment advertisements in the professional media such as sugar, tobacco and wine weekly.

You must have market support in advertising and direct mail, and expand your brand influence as far as possible.

Therefore, if enterprises want to implement telemarketing, they must try their best to establish their brand from the enterprise level, because it will attract many customers to call you on their own initiative when they are established, and they will call you when they need it, and the sales efficiency of the sales representatives will be greatly improved.

Clear and multi-party telephone sales process.

We sent the order to the delivery department within ten minutes after the appointment was made, and they returned the call to the customer within ten minutes. When he delivered the goods again, he made an appointment.

Also, we have a set of distribution procedures. When delivering goods, the supporting measures must be strictly in accordance with the procedures.

Keep your promise.

Now a single business has been discussed. Because of geographical distance and other reasons, it is impossible to sign the contract face to face and send a fax.

But we still need to pay much attention to such contracts.

When we make a phone call, we usually do not readily commit ourselves. Once we commit ourselves, we will mark it in the contract and fulfill it.

Only by emphasizing credibility and keeping promises can we gain the trust of our customers.

Accept your ideas with open mind and correct them.

After the phone call, we can not let the customers complain. We must find out the reasons and correct them in time, so as not to happen again.

It is best to give a complaint to customers who complain about misunderstanding.

Get multi support

Good system support.

If you have a customer relationship management system to support, a lot of your resources can be shared, including your sales efficiency, and your management efficiency will be greatly improved.

In addition, the great challenge that enterprises want to implement telemarketing and telemarketing is how to establish a trust relationship with customers on the phone. This trust relationship is based on two levels: the trust relationship between enterprises and enterprises, and the trust relationship between enterprises and individuals.

For example, if your product brand is large enough, customers may buy your product because of the recognition of your product brand and the trust of your company, which is the trust relationship between the company and its customers.

When a few sales representatives are in contact with customers, the customer may cooperate with one of the sales representatives, because he can establish a sales relationship with the customer, and is a trust relationship between the enterprise and the individual.

Coordinate the relationship between departments.

Telemarketing can't be entirely done by telephone operators.

If a sales representative decides that a customer is a target customer, when he pfers the sales leads to the external sales representative, the external sales representative's response is that the customer is not the target customer of the company.

At this point, there will be some unclear understanding between the two sides.

Therefore, managers should do well in the relationship between various departments within the company.