4 Key Elements Of Clothing Chain Franchise Success

In recent years, chain

In the first 10 days of the preparation period, please keep a clear mind about the organization form (the number of people expected to be combined).

Starting a business, opening a shop and becoming a boss have always been the dream of many people. Especially for those who are tired of working in the nine to five years, they are more eager to have a career of their own, and opening a small shop and becoming a small boss has become the favorite of these entrepreneurs.

Franchise chain business is becoming more and more popular. Many shopkeeper has opened two or three stores, and after business prospers, there are many thoughts.

Joining is not a profit guarantee.

What are the key elements of the success of chain stores? The author's observation of the chain industry for many years should include 4 elements: simplification of market operation, popularization of products, popularization of business circles, strong brand of channel brand, and product brand.

The following are the following:

1. simplification of shop operations

The basic concept of franchisee is brand authorization and Know-how imparting. Franchisees do not understand business skills, so they must join in, that is, allowing laymen to operate on the spot through short-term education and training. In the short term, it is necessary to make franchisees become proficient from their laymen, and the technology of market operation must be simplified.

Like convenience stores, the reason why a large number of shops can be launched is simply because the operation of the stores is simplistic. As long as the salesmen will pay the cash registers and find the money, the goods will be replenishment and the shelves will be ready. The operation is very simple. No matter how the market workers are changing, the new employees will be able to operate quickly in the short term.

Some people joke that simplification means that no one else will do anything but a dead person and an idiot.

2. products must be popular consumer products.

Many people think that the business of opening a shop is good, and the product must be unique, distinctive, and distinctive. This concept is not wrong, but the premise of this concept applies only to single stores, famous stores and many stores, that is, the number of stores is within a certain scale. Once the product is replicated and displayed in a large number of shops, the products sold can not only emphasize the distinctive market, but must change the popular consumption route.

Shops need to meet economic regulations

Because, once open to join, it is necessary to reach the economic scale of the chain, that is to say, the number of franchisees to be opened is enough; moreover, the continuous fees charged by the headquarters to each franchisee can not be too high, so there must be more stores, and the total fees collected from the stores are enough for the headquarters to be self-sufficient.

Take the vegetarian Japanese restaurant as an example. This is a typical sub market. Japanese cuisine stores originally had restrictions on customers, not enough consumers, plus a "vegetarian" Japanese cuisine with fewer customers.